HCIC Logo 2018

November 5-7, 2018
Scottsdale, AZ

The Westin Kierland Resort & Spa

2018 Schedule

Wednesday, January 10, 2018 -- 1-2 pm EDT

How Great UX Drives Engagement for Patients AND Employees

In this webinar, we'll walk you through real case studies and examples of effective healthcare websites and employee portals to examine the thinking, methodologies, and tactics that drive greater engagement and higher satisfaction. We'll discuss how aligning your mission and desired outcomes with the identity and needs of your users can result not only in return traffic, but also in loyalty to your brand and mission. 

More specifically, you'll learn about:
  • How to align your users' goals with your own using the "Core Model"
  • Taking a mobile first approach to website and portal design
  • Modern design solutions to common healthcare website and portal features
  • The effectiveness of "task-oriented design"
  • The power of creating a "why" driven user experience
Ben Cash

Ben Cash
Founder & CEO

Richard Baldwin

Richard Baldwin
Manager of Digital Services 
Palmetto Health


Wednesday, January 31, 2018 -- 1-2 pm EDT

How Marketing Analytics Drives Decision Making


The webinar will focus on Kindred Healthcare’s approach to data-based decision making and their pioneer role in multi-touch attribution. Learn how Kindred Healthcare, one of Fortune magazines Most Admired Healthcare Companies, is on the forefront of marketing analytics in the healthcare space and how they use a myriad of data points to support and drive their decision making.



Lori Riggs
Senior Director, Enterprise Marketing
Kindred Healthcare


James Colvin
VMarketing Analytics Lead


Wayne St. Amand
Chief Marketing Officer
Visual IQ

Wednesday, February 21, 2018 -- 1-2 pm EDT

Creating a Hospitality-Influenced Reputation Management Strategy in Healthcare

What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience – and attracting more patients – with online reputation management playing a vital role. In this webinar, they’ll share the approach, tactics and technology platform behind their reputation management program including
  • Adopting a high-touch approach for responding to patient reviews and surveys
  • Improving the customer experience across it 10 locations with digital patient feedback
  • Increasing online reviews and survey responses with email and mobile texting campaigns
  • Winning over physicians skeptical of online reviews
Whether you’re with a hospital or physician practice, you can take away lessons you can apply to your reputation management program

Register Today!



Donna Bossuyt
Director of Marketing & Customer Service
Florida Orthopaedic Institute


Kim Mott
Marketing & Customer Service Manager
Florida Orthopaedic Institute

Wednesday, March 7, 2018 -- 1-2 pm EDT

Owning Your Digital Patient Experience: The Northwell Health Story

How does one of the country’s largest health systems roll out a strategy to improve patient experience by digitally transforming the entire organization?

This webinar will bring leaders of Northwell Health and their technology partner, Phase2 to discuss the strategy behind Northwell’s new digital patient experience platform, and how it furthers the ultimate goal of unifying their patient’s physical and digital healthcare experience. The case study will review Northwell Health’s approach, change management best practices, and technology strategy, including:

  • Why Northwell Health decided to build a technology platform vs. buy one off the shelf
  • How to align an organization around your DPX initiative
  • How to define and build a "Minimum Valuable Product” vs. a “minimum viable product”
  • Best practices for defining scope and success of your DPX initiative

Register Today!



Kellye Rogers
Director, Solutions Strategy


Emily Kagan Trenchard
Vice President, Digital & Innovation Strategy
Northwell Health


Laura Semlies
VP Finance, Revenue Cycle Transformation
Northwell Health