HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Full Schedule

 
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Monday, November 5, 2018
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Opens!

8:30AM - 11:30AM
Pre-Conference Workshops
11:45AM - 1:00PM

11:45 AM - 01:00 PM

New Attendee Meet & Greet

Meet and greet for new attendees.

1:15PM - 1:30PM

01:15 PM - 01:45 PM

Opening and Welcome Remarks

1:30PM - 1:45PM

01:30 PM - 01:45 PM

John A. Eudes Vision & Excellence Award Presentation

Join us to honor the 2018 recipient of the John A. Eudes Award for Vision & Excellence.

1:45PM - 3:00PM

01:45 PM - 03:00 PM

General Session: The Promise and Perils of Marketing Transformation

Suzanne Sawyer, Vice President, Chief Marketing Officer at Penn Medicine, University of Pennsylvania Health System

3:00PM - 3:15PM

03:00 PM - 03:15 PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

3:15PM - 4:15PM
Digital Strategic
Planning
Consumer
Engagement

03:15 PM - 04:15 PM

Inbound and Outbound Consumer Engagement With Patient Self-Scheduling

Tyler Dettmann, ​Jason Kressel

Technology &
Tools

03:15 PM - 04:15 PM

Using Design Thinking Principles to Build an Alexa Voice Skill

Perry Peguillan, Travis Waters

Digital Marketing &
Advertising
Social Media &
Mobile

03:15 PM - 04:15 PM

Engaging Multi-Level Stakeholders through Facebook Live Events

Alexis Shaw, James Sims, III

CRM &
Analytics

03:15 PM - 04:15 PM

Test and Learn: Using Optimization to Open-up Patient Access

Bryanna Pardoe, Jeff Cram

Design &
Usability

03:15 PM - 04:15 PM

User-Centered Design Systems: How the University of Miami Health System Transformed its Digital Footprint

Tauffyt Aguilar, ​Kate Eyler-Werve, Val Lopez

HCIC Sprints
3:15PM-3:40PM
HCIC Sprints
3:45PM-4:10PM
4:15PM - 4:30PM

04:15 PM - 04:30 PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

4:30PM - 5:30PM
Digital Strategic
Planning

04:30 PM - 05:30 PM

Using a Consumer-Centric Strategy to Grow and Achieve ROI

Kevin Guill, ​Becca Lococo, PhD

Consumer
Engagement
Technology &
Tools

04:30 PM - 05:30 PM

Roundtable: Take Your Provider Directory from Political Hotbed to Conversion Machine

Adrian Flores, Jenny Sundberg, Michael VanPutten, Facilitated by: Ben Dillon

Digital Marketing &
Advertising
CRM &
Analytics

04:30 PM - 05:30 PM

Utilizing Data Analytics to Inform and Optimize (Your) Marketing Strategy

Robin Oliver, ​Brad Wensel

Design &
Usability

04:30 PM - 05:30 PM

Creating Your Digital Standard: Design, Branding and the Patient Experience

Michelle Avedian, Jordan Hirsch

HCIC Sprints
4:30PM-4:55PM

04:30 PM - 04:55 PM

KPIs: Let's Hit the Reset Button

Anthony Gardner, Jeff Snyder

5:30PM - 7:00PM

05:30 PM - 07:00 PM

Opening Reception in the Exhibit Hall

Join us Monday evening for the opening reception with appetizers, cocktails and networking with colleagues, sponsors and exhibitors.


Tuesday, November 6, 2018
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Open

7:30AM - 8:00AM
8:00AM - 9:15AM
General Session

08:00 AM - 09:15 AM

General Session: The Big Bold Brave New World of Content Marketing and Storytelling

Ann Handley, Chief Content Officer, MarketingProfs and Best-Selling Author

9:15AM - 10:15AM

09:15 AM - 10:15 AM

Tuesday Morning Break in the Exhibit Hall

Sponsored by: Reputation.com

10:15AM - 11:15AM
Digital Strategic
Planning
Consumer
Engagement

10:15 AM - 11:15 AM

The Paradoxes of Healthcare Provider Search: A Panel Discussion

Tanya Andreadis, Mike Fouratt, Stephanie Johnson, Facilitated by: John Berndt

Technology &
Tools

10:15 AM - 11:15 AM

Tug of War: Sharing the Tools and Technology of CRM and BI

Kelly Faley, Daniel Quinn

Digital Marketing &
Advertising

10:15 AM - 11:15 AM

Technology Integration and the Art of Showing Real ROI

Marc Needham, Sebastian Friedrich

Social Media &
Mobile

10:15 AM - 11:15 AM

Engaging Audiences Through Video

Carol Norris-Smith

CRM &
Analytics

10:15 AM - 11:15 AM

Putting a Measurement on Success: The Evolution of Healthcare Marketing

Ed Rafalski, Richard Fine

Design &
Usability

10:15 AM - 11:15 AM

The Journey to Web Accessibility Compliance: A Case Study of VCU Health

Jennifer Vazales, Mark Samber

HCIC Sprints
10:15-10:40AM

10:15 AM - 10:40 AM

Hands Only CPR

Harry Sherman

HCIC Sprints
10:45-11:10AM

10:45 AM - 11:10 AM

Don’t Just Say You Care. Prove It.

Tim Massie, Alaina Paciulli


11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Break in the Foyer

Sponsored by: Centretek

11:30AM - 12:30PM
Digital Strategic
Planning

11:30 AM - 12:30 PM

Realizing Consumer Journeys: A Panel on Digital Innovation

Ron Henry, Jared Johnson, Craig Kartchner, Facilitated by: Paul Griffiths

Consumer
Engagement

11:30 AM - 12:30 PM

Content Marketing: A Game-Changing Opportunity

Cheri Tollefson Lehse, Jana Wallpe

Technology &
Tools
Digital Marketing &
Advertising

11:30 AM - 12:30 PM

How to Create Service-Line Specific Content Marketing Plans that Drive Business

Sara Patterson, Lauren Farabough

Social Media &
Mobile

12:00 PM - 12:25 PM

Anatomy of a Successful Service Line Campaign

Annie Berge, Eric Silberman

CRM &
Analytics

11:30 AM - 12:30 PM

The Doctor Will Hear You Now: Innovative Solutions to Increase Patient Engagement

Henry Randall, MD, Chantal Reyna, MD, Ty Tillery

Design &
Usability

11:30 AM - 12:30 PM

Getting Better Every Day: How to Make Website Redesign an Ongoing Process

Debbe Geiger, Chad Roberts

HCIC Sprints
11:30-11:55AM
HCIC Sprints
12:00-12:25AM

12:00 PM - 12:25 PM

Why Company Blogs Help Define Who You Are

Kevin Ewalt


12:30PM - 1:30PM
1:45PM - 2:45PM
Digital Strategic
Planning

01:45 PM - 02:45 PM

Reimagining Personalization via Chatbot

Traci McNeil, Brian Gresh

Consumer
Engagement

01:45 PM - 02:45 PM

Improving the Patient Experience Through a Focus on Digital Engagement

R. Henry Capps, Jr., MD, FAAFP, Stephanie Landry

Technology &
Tools

01:45 PM - 02:45 PM

Getting Personal Without Getting Creepy

Andy Gradel, Brett Borgeson

Digital Marketing &
Advertising
Design &
Usability

01:45 PM - 02:45 PM

How Your Hospital Website Can Behave Like a Consumer Retail Site

Katherine Staiano Walker, Shawn Gross

HCIC Sprints
1:45-2:10PM

01:45 PM - 02:10 PM

Getting to the Heart of a Doctor Search

Stacy Byers

HCIC Sprints
2:15-2:40AM

02:15 PM - 02:40 PM

How Lean Methodologies Improved Online Scheduling Performance by 48%

Corey Meyer, Colleen Parran

2:45PM - 3:30PM

02:45 PM - 03:30 PM

Tuesday Afternoon Break in the Exhibit Hall

Sponsored by: Reputation.com

3:30PM - 4:30PM
Digital Strategic
Planning

03:30 PM - 04:30 PM

How a Strong Online Reputation Can Improve Patient Experience

Annie Haarmann, Tara Raeber Vail, Joy Ghosh

Technology &
Tools

03:30 PM - 04:30 PM

Moving Multiple Hospitals to a Singular Content Management System

Hilton Guidry, Brian Davis

Digital Marketing &
Advertising

03:30 PM - 04:30 PM

The Agile Approach to Patient Journey Marketing

Sydney Hudson, Maria Regan, Christian Twiste

Social Media &
Mobile

03:30 PM - 04:30 PM

Making Your Social Media Metrics Actionable

Makala Arce, Taryn Offenbacher

CRM &
Analytics

03:30 PM - 04:30 PM

Drowning in Data: Finding Clarity in Your Digital Results

Steve Eldridge, Kyle Brigham

Design &
Usability
HCIC Sprints
3:30-3:55PM

03:30 PM - 03:55 PM

Creating a "Social intelligence Hub" for Hospital Networks

Margaret Fontana, Jason Klein

HCIC Sprints
4:00-4:25PM

04:00 PM - 04:25 PM

How Content Marketing Can Make Patient Care More Transparent

Ashley Dinielli, Emily Broderick

4:30PM - 5:45PM
General Session

04:30 PM - 05:45 PM

General Session: Zap the Gap: From Boomers to Linksters, Working with Multiple Generations

Meagan Johnson, Gen Xpert, Generational Humorist Sponsored by: Greystone.Net

5:30PM - 7:00PM

05:30 PM - 07:00 PM

Tuesday Reception in the Exhibit Hall

Stop by the Exhibit Hall for the Tuesday evening reception to have drinks, appetizers and great conversation with your colleagues before heading out for a night of fun.


Wednesday, November 7, 2018
7:00AM - 2:00PM

07:00 AM - 02:00 PM

Registration Open

8:00AM - 9:15AM
General Session

08:00 AM - 09:15 AM

General Session: What’s Working On Facebook Now: How Businesses Are Succeeding Using the Facebook Family of Apps

Mari Smith, Premier Facebook Marketing Expert | Social Media Thought Leader, Mari Smith International, Inc.

9:15AM - 10:15AM

09:15 AM - 10:15 AM

Closing Exhibit Hall Session

Sponsored by: Reputation.com

10:15AM - 11:15AM
Digital Strategic
Planning
Consumer
Engagement

10:15 AM - 11:15 AM

Putting the Patient Journey at the Core of Your Digital Strategy

Roselena Martinez, David Wasserman

Technology &
Tools
Digital Marketing &
Advertising

10:15 AM - 11:15 AM

What Physicians Are Really Reading and How to Get on the Short List

Rose Herring, Nate Gross, MD

Social Media &
Mobile

10:15 AM - 11:15 AM

A Data Driven Approach to Mobile App Marketing

Maggie Bray, Sue Riffel

CRM &
Analytics

10:15 AM - 11:15 AM

Blurred Lines: Marketing and Ethics in a Brave New World

David Feinberg, Karen Corrigan, Greg Green, Facilitated by: Danny Fell

Design &
Usability

10:15 AM - 11:15 AM

MU Health and Consumer-Focused Web Transformation

Justin Willett, Glen Doss

HCIC Sprints
10:15-10:40AM
HCIC Sprints
10:45-11:10AM

10:45 AM - 11:10 AM

Nurturing a Happy Workplace: Overcoming Stress with a Sense of Humor

Cathleen Caldwell, Emily H. Renzi

11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Break in the Foyer

Sponsored by: Centretek


11:30AM - 12:30PM
Digital Strategic
Planning

11:30 AM - 12:30 PM

Dump Your Digital Marketing Team

Tricia Geraghty, Wendy Ruenzel

Consumer
Engagement
Technology &
Tools

11:30 AM - 12:30 PM

Open Source CMS Panel Discussion: Leveraging a Community Approach

Brandy Sweeney, Colleen Walsh, Rich Phillips, Facilitated by: Mike Gianelli

Digital Marketing &
Advertising
Social Media &
Mobile

11:30 AM - 12:30 PM

Keys to Success in Mobile Search and Discovery

Kevin Madden

CRM &
Analytics

11:30 AM - 12:30 PM

Using Digital Scorecards to Drive and Document Service Line Growth

Emma Crislip, Pam Wilcox

Design &
Usability
HCIC Sprints
11:30-11:55AM

11:30 AM - 11:55 AM

Match-Making Marketing Style: Adding and Engaging Targeted Facebook Followers

Carol Stevenson, Jill Mellady

12:30PM - 1:45PM

12:30 PM - 01:45 PM

2018 Luncheon & eHealthcare Leadership Awards

Jane Weber Brubaker, Susan Emerson

1:45PM

01:45 PM - 12:00 AM

Conference Adjourns!

See you next year in Orlando, FL!