HCIC Logo 2018

November 5-7, 2018
Scottsdale, AZ

The Westin Kierland Resort & Spa

Full Schedule

The 22nd Annual Healthcare Internet Conference Agenda will be available in June 2018 and call for speakers will be available the first quarter of 2018. Below is the agenda from last year's 21st Annual Healthcare Internet Conference.

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Monday, October 23, 2017
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Opens!

9:00AM - Noon
Pre-Conference Workshops

09:00 AM - 12:00 PM

Pre-Conference Workshop: What’s in an App? The DIY Project Roadmap from Idea to Successful Launch

Vicki Rhomberg Sue Altman-Riffel Joseph Gledhill

09:00 AM - 12:00 PM

Pre-Conference Workshop: Eight Things I Wish I Knew Before Redesigning My Website

Missy Ewald, Anna Hansard, Matthew Schwabel

09:00 AM - 12:00 PM

Pre-Con Workshop: Taking Social to the Next Level

Erica Johansen, Melody Smith Jones, Michael Deiner, Tristin Bates

1:00PM - 2:00PM
Digital Strategic
Planning
Consumer
Engagement

01:00 PM - 02:00 PM

Mapping the Ideal Patient Experience in the Digital Age

Amanda Hobbs, Jennifer Kohnhorst

Technology &
Tools

01:00 PM - 02:00 PM

How to Own Your Digital Healthcare Experience

Kyle Anderson, Clark Mitchell, Vadim Dolt

Digital Marketing &
Advertising

01:00 PM - 02:00 PM

How RankBrain is Affecting Online Search

Clarisa Gerlach-Purks, Jenna Daniels

Design &
Usability

01:00 PM - 02:00 PM

Do You Care About Consumers Finding Care on Your Website?

Stephanie Phillips, Jackie Martin

On The
Horizon:Digital 2020

01:00 PM - 02:00 PM

Using Emerging Technologies to Grow Physician Referrals

Ara Telbelian, Dan Cobb

2:00PM - 2:15PM

02:00 PM - 02:15 PM

Intra-Session Break in the Foyer

Sponsored by Doximity.


2:15PM - 3:15PM
Digital Strategic
Planning
Consumer
Engagement
Technology &
Tools

02:15 PM - 03:15 PM

Maintaining and Defending Your Health Brand Online

Christy Belden, Carrie Liken

Digital Marketing &
Advertising

02:15 PM - 03:15 PM

How to Grow Your Brand – and Bottom Line – with Marketing Automation

Sam Mallikarjunan, Eric Silberman

Multi-Channel
Marketing
CRM &
Big Data

02:15 PM - 03:15 PM

How to Define CRM Requirements: Demystifying the Path to Digital Marketing

Lisa Williams, Rich Phillips

Design &
Usability

02:15 PM - 03:15 PM

Using a Patient-Centered Approach for System-wide Website Redesign

Jerry Griffin, Matt Hummel

On The
Horizon:Digital 2020

02:15 PM - 03:15 PM

Taking the Next Steps in Your Transparency Journey

Rob Birgfeld, AVP, Andrew Ibbotson


3:15PM - 3:30PM

03:15 PM - 03:30 PM

Intra-Session Break in the Foyer

Sponsored by Doximity

3:30PM - 3:45PM

03:30 PM - 03:45 PM

Opening and Welcome Remarks

Join us for the opening of 2017 HCIC and welcoming remarks.

3:45PM - 4:00PM
4:00PM - 5:15PM
General Session

04:00 PM - 05:15 PM

General Session - Re-Imagining Marketing: The Journey toward Omni Channel Marketing and Beyond

Paul Matsen, Chief Marketing and Communications Officer, The Cleveland Clinic

5:15PM - 6:45PM

05:15 PM - 06:45 PM

Opening Night Reception

in the Exhibit Hall


Tuesday, October 24, 2017
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Open

7:00AM - 7:30AM
7:30AM - 8:00AM
8:00AM - 9:15AM
General Sessoin

08:00 AM - 09:15 AM

General Session - Repair Kit: The Truth About How to Fix Your Broken Content Marketing

Jay Baer, President, Convince & Convert and New York Times Best Selling Author

9:15AM - 10:15AM

09:15 AM - 10:15 AM

Tuesday Morning Break in the Exhibit Hall

sponsored by Reputation.com


10:15AM - 11:15AM
Digital Strategic
Planning
Consumer
Engagement

10:15 AM - 11:15 AM

Stay Focused on Users’ Needs with Effective Content Governance

David Groth, Ben Dillon

Digital Marketing &
Advertising
Multi-Channel
Marketing

10:15 AM - 11:15 AM

Creative and Useful Strategies You Can Deploy Today to Grow Your Audience

Donna Arbogast, Mariah Obiedzinski

CRM &
Big Data

10:15 AM - 11:15 AM

When Meaningful Use and CRM Meet, It’s Magic

Judy Winkler, Jennifer Baker-Grogg

Design &
Usability
On The
Horizon:Digital 2020

10:15 AM - 11:15 AM

Beyond HCAHPs: Leveraging Online Reviews to Transform the Patient Experience

Roberto Prieto, Chris Campbell


11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Coffee Break in the Foyer

Sponsored by Doximity.


11:30AM - 12:30PM
Digital Strategic
Planning

11:30 AM - 12:30 PM

The Evolution of Consumer Content Marketing in Healthcare: A Panel Discussion

Missy Gleason, Linda Zettler, Cate Czarnecki, Jeff Ficker

Consumer
Engagement

11:30 AM - 12:30 PM

The Role of Healthcare Marketer in the Changing Healthcare Landscape

Nina Walsh, Leighann Dreyer, Rachelle Montaño

Technology &
Tools

11:30 AM - 12:30 PM

A Better Digital Experience is a Guided One

Matt Gove, Steph Kaminskas

Digital Marketing &
Advertising

11:30 AM - 12:30 PM

Strategies for Attracting and Retaining Patients Online

Shweta Ponnappa, Sailu Challapalli, MEng, MBA

Multi-Channel
Marketing

11:30 AM - 12:30 PM

The Doctor Will (Read) It Now

Erika Smith, Peter Alperin, MD

CRM &
Big Data

11:30 AM - 12:30 PM

Chatbots and CRMs for Healthcare: What, How and Why

Margaret Sabin, Donna Siegfried

On The
Horizon:Digital 2020

12:30PM - 01:45PM

12:30 PM - 01:45 PM

Luncheon and Networking Roundtables

Choose from over 40 topics of interest!


1:45PM-2:45PM
Digital Strategic
Planning

01:45 PM - 02:45 PM

Proving Marketing’s Worth to the CEO: Building KPIs

Daniel Lavelle, Christopher Girardi

Consumer
Engagement

01:45 PM - 02:45 PM

Competing for the Digital Healthcare Consumer

Ed Rafalski, Shrey Bhatia

Technology &
Tools

01:45 PM - 02:45 PM

Finding Your Way to Satisfaction: Mobile Wayfinding

Dave Andrews, Jules White

Digital Marketing &
Advertising

01:45 PM - 02:45 PM

Our Strategic Journey to a Leading Healthcare Website

John Odom, Glen Doss

Multi-Channel
Marketing

01:45 PM - 02:45 PM

Laying the Groundwork to Build a Successful Digital Strategy

Anaye Milligan, Chris Kimbrell

CRM &
Big Data

01:45 PM - 02:45 PM

Playing the Match Game: How to Successfully Select a CRM/PRM Vendor Partner

Selima Khan, Karen Corrigan, Mike Schneider

Design &
Usability

01:44 PM - 02:44 PM

Boost Your Bottom Line with an Accessible Website

Andy Gradel, Keith Bundy

On The
Horizon:Digital 2020
2:45PM - 3:30PM

02:45 PM - 03:30 PM

Tuesday Afternoon Break in the Exhibit Hall

sponsored by Reputation.com


3:30PM - 4:30PM
Digital Strategic
Planning

03:30 PM - 04:30 PM

Open Your Digital Front Door

Moira Green, Jon Schepke

Consumer
Engagement

03:30 PM - 04:30 PM

Making Quality and Safety Data Meaningful to Healthcare Consumers

Vaughn Taylor, Shawn Gross

Technology &
Tools

03:30 PM - 04:30 PM

Text Message from Dr. Brown: Stella, How Are You? What’s Your Blood Pressure Today?

Aimee Quirk, Phil Marshall, MD, Brian Whitman

Digital Marketing &
Advertising
Multi-Channel
Marketing
CRM &
Big Data

03:30 PM - 04:30 PM

Using Time Series Modeling to Assess Media Performance

Erin McGlynn, Eric Perz

Design &
Usability

03:30 PM - 04:30 PM

How to Have a Unique Design and Usability Too

Shelley Marshall, Michelle Abt, Evan Keller

On The
Horizon:Digital 2020

03:30 PM - 04:30 PM

Beyond Projects: Giving the Digital Ecosystem Its Due

Tanya Andreadis, John Berndt

4:30PM - 5:30PM
General Session

04:30 PM - 05:30 PM

General Session - Footprints in the Digital Dust: How Algorithms Discover Your Secrets & Predict Your Future

Jennifer Golbeck, Ph.D., Director of the Human-Computer Interaction Lab, University of Maryland

5:30PM - 7:00PM

05:30 PM - 07:00 PM

Tuesday Evening Reception

in the Exhibit Hall


Wednesday,October 25,2017
7:00AM - 2:00PM

07:00 AM - 02:00 PM

Registration Open

7:00AM - 7:30AM
7:30AM - 8:10AM

07:30 AM - 08:10 AM

2017 eHealthcare Leadership Awards Presentation

Jane Weber Brubaker, Mark Gothberg, Mike Nolte

8:15AM - 9:30AM

-

9:30AM - 10:15AM

09:30 AM - 10:15 AM

Wednesday Morning Final Break in the Exhibit Hall

sponsored by Reputation.com


10:15AM - 11:15AM
Digital Strategic
Planning

10:15 AM - 11:15 AM

Creating a Crisis-Ready Digital Game Plan

Ryan Hildebrand

Consumer
Engagement
Technology &
Tools

10:15 AM - 11:15 AM

Bridging the Gap from Diagnosis to Discharge to Control Cost and Outcomes

Todd Smith, MD, Betsy Weaver, Ed.D.

Digital Marketing &
Advertising
Multi-Channel
Marketing

10:15 AM - 11:15 AM

A Spoonful of Innovation Makes the Medicine Go Down

Stacy Kendall, Michael Thomas

CRM &
Big Data
Design &
Usability
On The
Horizon:Digital 2020

10:15 AM - 11:15 AM

CRM 2020: What You Need to Know and Do Now to Be Ready for the Next Decade (2-Hour Session)

​ Brian O’Connor, Christopher Catallo, Michael Sengbusch, Laura Lee Jones, Sachin Agrawal, Karen Corrigan


11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Break in the Foyer

Sponsored by Doximity


11:30AM - 12:30PM
Digital Strategic
Planning
Consumer
Engagement
Technology &
Tools

11:30 AM - 12:30 PM

The Real Value of Adding Physician Practices: Get It Right the First Time

Keyonda Noel, Keir Bradshaw

Digital Marketing &
Advertising
Multi-Channel
Marketing
CRM &
Big Data
On The
Horizon:Digital 2020

11:30 AM - 12:30 PM

CRM 2020: What You Need to Know and Do Now to Be Ready for the Next Decade (2-Hour Session)

Brian O’Connor, Christopher Catallo, Michael Sengbusch, Laura Lee Jones,Sachin Agrawal, Karen Corrigan

12:30PM - 1:45PM
General Session

12:30 PM - 01:45 PM

General Session - 2020: The Decade of Hindsight and What You Need to Know to Thrive

Larry Bailin, Best-Selling Author, Award-Winning CEO and Digital Marketing Pioneer

2:00PM

01:45 PM - 01:46 PM

Conference Adjourns!

See you next year in Scottsdale, Arizona!