HCIC Logo 2018

November 5-7, 2018
Scottsdale, AZ

The Westin Kierland Resort & Spa

Full Schedule

The 22nd Annual Healthcare Internet Conference Agenda will be available in June 2018 and call for speakers will be available the first quarter of 2018. Below is the agenda from last year's 21st Annual Healthcare Internet Conference.

Filter:     
Keyword: Submit Reset (Filtered sessions will be highlighted)

Monday, October 23, 2017
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Opens!

9:00AM - Noon
Pre-Conference Workshops

09:00 AM - 12:00 PM

Pre-Conference Workshop: What’s in an App? The DIY Project Roadmap from Idea to Successful Launch

Vicki Rhomberg Sue Altman-Riffel Joseph Gledhill

09:00 AM - 12:00 PM

Pre-Conference Workshop: Eight Things I Wish I Knew Before Redesigning My Website

Missy Ewald, Anna Hansard, Matthew Schwabel

09:00 AM - 12:00 PM

Pre-Con Workshop: Taking Social to the Next Level

Erica Johansen, Melody Smith Jones, Michael Deiner, Tristin Bates

1:00PM - 2:00PM
Digital Strategy
& Planning
Consumer
Engagement
Technology &
Tools
Digital Marketing &
Advertising

01:00 PM - 02:00 PM

Mapping the Ideal Patient Experience in the Digital Age

Amanda Hobbs, Jennifer Kohnhorst

01:00 PM - 02:00 PM

How to Own Your Digital Healthcare Experience

Kyle Anderson, Clark Mitchell, Vadim Dolt

01:00 PM - 02:00 PM

How RankBrain is Affecting Online Search

Clarisa Gerlach-Purks, Jenna Daniels

Multi-Channel
Marketing
CRM &
Analytics
Design &
Usability
On The
Horizon:Digital 2020

01:00 PM - 02:00 PM

Do You Care About Consumers Finding Care on Your Website?

Stephanie Phillips, Jackie Martin

01:00 PM - 02:00 PM

Using Emerging Technologies to Grow Physician Referrals

Ara Telbelian, Dan Cobb

2:00PM - 2:15PM

02:00 PM - 02:15 PM

Intra-Session Break in the Foyer

Sponsored by Doximity.

2:15PM - 3:15PM
Digital Strategy
& Planning
Consumer
Engagement
Technology &
Tools
Digital Marketing &
Advertising

02:15 PM - 03:15 PM

Maintaining and Defending Your Health Brand Online

Christy Belden, Carrie Liken

02:15 PM - 03:15 PM

How to Grow Your Brand – and Bottom Line – with Marketing Automation

Sam Mallikarjunan, Eric Silberman

Multi-Channel
Marketing
CRM &
Analytics
Design &
Usability
On The
Horizon:Digital 2020

02:15 PM - 03:15 PM

How to Define CRM Requirements: Demystifying the Path to Digital Marketing

Lisa Williams, Rich Phillips

02:15 PM - 03:15 PM

Using a Patient-Centered Approach for System-wide Website Redesign

Jerry Griffin, Matt Hummel

02:15 PM - 03:15 PM

Taking the Next Steps in Your Transparency Journey

Rob Birgfeld, AVP, Andrew Ibbotson

3:15PM - 3:30PM

03:15 PM - 03:30 PM

Intra-Session Break in the Foyer

Sponsored by Doximity

3:30PM - 3:45PM

03:30 PM - 03:45 PM

Opening and Welcome Remarks

Join us for the opening of 2017 HCIC and welcoming remarks.

3:45PM - 4:00PM
4:00PM - 5:15PM
General Session

04:00 PM - 05:15 PM

General Session - Re-Imagining Marketing: The Journey toward Omni Channel Marketing and Beyond

Paul Matsen, Chief Marketing and Communications Officer, The Cleveland Clinic

5:15PM - 6:45PM

05:15 PM - 06:45 PM

Opening Night Reception

in the Exhibit Hall

Tuesday, October 24, 2017
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Open

7:30AM - 8:00AM
7:30AM - 8:00AM
8:00AM - 9:15AM
General Session

08:00 AM - 09:15 AM

General Session - Repair Kit: The Truth About How to Fix Your Broken Content Marketing

Jay Baer, President, Convince & Convert and New York Times Best Selling Author

9:15AM - 10:15AM

09:15 AM - 10:15 AM

Tuesday Morning Break in the Exhibit Hall

sponsored by Reputation.com

10:15AM - 11:15AM
Digital Strategy
& Planning
Consumer
Engagement
Technology &
Tools
Digital Marketing &
Advertising

10:15 AM - 11:15 AM

Stay Focused on Users’ Needs with Effective Content Governance

David Groth, Ben Dillon

Multi-Channel
Marketing
CRM &
Analytics
Design &
Usability
On The
Horizon:Digital 2020

10:15 AM - 11:15 AM

Creative and Useful Strategies You Can Deploy Today to Grow Your Audience

Donna Arbogast, Mariah Obiedzinski

10:15 AM - 11:15 AM

When Meaningful Use and CRM Meet, It’s Magic

Judy Winkler, Jennifer Baker-Grogg

10:15 AM - 11:15 AM

Beyond HCAHPs: Leveraging Online Reviews to Transform the Patient Experience

Roberto Prieto, Chris Campbell

11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Coffee Break in the Foyer

Sponsored by Doximity.

11:30AM - 12:30PM
Digital Strategy
& Planning
Consumer
Engagement
Technology &
Tools
Digital Marketing &
Advertising

11:30 AM - 12:30 PM

The Evolution of Consumer Content Marketing in Healthcare: A Panel Discussion

Missy Gleason, Linda Zettler, Cate Czarnecki, Jeff Ficker

11:30 AM - 12:30 PM

The Role of Healthcare Marketer in the Changing Healthcare Landscape

Nina Walsh, Leighann Dreyer, Rachelle Montaño

11:30 AM - 12:30 PM

A Better Digital Experience is a Guided One

Matt Gove, Steph Kaminskas

11:30 AM - 12:30 PM

Strategies for Attracting and Retaining Patients Online

Shweta Ponnappa, Sailu Challapalli, MEng, MBA

Multi-Channel
Marketing
CRM &
Analytics
Design &
Usability
On The
Horizon:Digital 2020

11:30 AM - 12:30 PM

The Doctor Will (Read) It Now

Erika Smith, Peter Alperin, MD

11:30 AM - 12:30 PM

Chatbots and CRMs for Healthcare: What, How and Why

Margaret Sabin, Donna Siegfried

12:30PM - 01:45PM

12:30 PM - 01:45 PM

Luncheon and Networking Roundtables

Choose from over 40 topics of interest!

1:45PM-2:45PM
Digital Strategy
& Planning
Consumer
Engagement
Technology &
Tools
Digital Marketing &
Advertising

01:45 PM - 02:45 PM

Proving Marketing’s Worth to the CEO: Building KPIs

Daniel Lavelle, Christopher Girardi

01:45 PM - 02:45 PM

Competing for the Digital Healthcare Consumer

Ed Rafalski, Shrey Bhatia

01:45 PM - 02:45 PM

Finding Your Way to Satisfaction: Mobile Wayfinding

Dave Andrews, Jules White

01:45 PM - 02:45 PM

Our Strategic Journey to a Leading Healthcare Website

John Odom, Glen Doss

Multi-Channel
Marketing
CRM &
Analytics
Design &
Usability
On The
Horizon:Digital 2020

01:45 PM - 02:45 PM

Laying the Groundwork to Build a Successful Digital Strategy

Anaye Milligan, Chris Kimbrell

01:45 PM - 02:45 PM

Playing the Match Game: How to Successfully Select a CRM/PRM Vendor Partner

Selima Khan, Karen Corrigan, Mike Schneider

01:44 PM - 02:44 PM

Boost Your Bottom Line with an Accessible Website

Andy Gradel, Keith Bundy

2:45PM - 3:30PM

02:45 PM - 03:30 PM

Tuesday Afternoon Break in the Exhibit Hall

sponsored by Reputation.com

3:30PM - 4:30PM
Digital Strategy
& Planning
Consumer
Engagement
Technology &
Tools
Digital Marketing &
Advertising

03:30 PM - 04:30 PM

Open Your Digital Front Door

Moira Green, Jon Schepke

03:30 PM - 04:30 PM

Making Quality and Safety Data Meaningful to Healthcare Consumers

Vaughn Taylor, Shawn Gross

03:30 PM - 04:30 PM

Text Message from Dr. Brown: Stella, How Are You? What’s Your Blood Pressure Today?

Aimee Quirk, Phil Marshall, MD, Brian Whitman

Multi-Channel
Marketing
CRM &
Analytics
Design &
Usability
On The
Horizon:Digital 2020

03:30 PM - 04:30 PM

Using Time Series Modeling to Assess Media Performance

Erin McGlynn, Eric Perz

03:30 PM - 04:30 PM

How to Have a Unique Design and Usability Too

Shelley Marshall, Michelle Abt, Evan Keller

03:30 PM - 04:30 PM

Beyond Projects: Giving the Digital Ecosystem Its Due

Tanya Andreadis, John Berndt

4:30PM - 5:30PM
General Session

04:30 PM - 05:30 PM

General Session - Footprints in the Digital Dust: How Algorithms Discover Your Secrets & Predict Your Future

Jennifer Golbeck, Ph.D., Director of the Human-Computer Interaction Lab, University of Maryland

5:30PM - 7:00PM

05:30 PM - 07:00 PM

Tuesday Evening Reception

in the Exhibit Hall

Wednesday,October 25,2017
7:00AM - 1:30PM

07:00 AM - 02:00 PM

Registration Open

7:00AM - 7:45AM
7:30AM - 8:10AM

07:30 AM - 08:10 AM

2017 eHealthcare Leadership Awards Presentation

Jane Weber Brubaker, Mark Gothberg, Mike Nolte

8:15AM - 9:30AM
General Session
9:30AM - 10:15AM

09:30 AM - 10:15 AM

Wednesday Morning Final Break in the Exhibit Hall

sponsored by Reputation.com

10:15AM - 11:15AM
Digital Strategy
& Planning
Consumer
Engagement
Technology &
Tools
Digital Marketing &
Advertising

10:15 AM - 11:15 AM

Creating a Crisis-Ready Digital Game Plan

Ryan Hildebrand

10:15 AM - 11:15 AM

Bridging the Gap from Diagnosis to Discharge to Control Cost and Outcomes

Todd Smith, MD, Betsy Weaver, Ed.D.

Multi-Channel
Marketing
CRM &
Analytics
Design &
Usability
On The
Horizon:Digital 2020

10:15 AM - 11:15 AM

A Spoonful of Innovation Makes the Medicine Go Down

Stacy Kendall, Michael Thomas

10:15 AM - 11:15 AM

CRM 2020: What You Need to Know and Do Now to Be Ready for the Next Decade (2-Hour Session)

​ Brian O’Connor, Christopher Catallo, Michael Sengbusch, Laura Lee Jones, Sachin Agrawal, Karen Corrigan

11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Break in the Foyer

Sponsored by Doximity

11:30AM - 12:30PM
Digital Strategy
& Planning
Consumer
Engagement
Technology &
Tools
Digital Marketing &
Advertising

11:30 AM - 12:30 PM

The Real Value of Adding Physician Practices: Get It Right the First Time

Keyonda Noel, Keir Bradshaw

Multi-Channel
Marketing
CRM &
Analytics
Design &
Usability
On The
Horizon:Digital 2020

11:30 AM - 12:30 PM

CRM 2020: What You Need to Know and Do Now to Be Ready for the Next Decade (2-Hour Session)

Brian O’Connor, Christopher Catallo, Michael Sengbusch, Laura Lee Jones,Sachin Agrawal, Karen Corrigan

12:30PM - 1:45PM
General Session

12:30 PM - 01:45 PM

General Session - 2020: The Decade of Hindsight and What You Need to Know to Thrive

Larry Bailin, Best-Selling Author, Award-Winning CEO and Digital Marketing Pioneer

1:45PM

01:45 PM - 01:46 PM

Conference Adjourns!

See you next year in Scottsdale, Arizona!