2017 HCIC Logo

October 23-25, 2017
Austin, TX

The JW Marriott Austin

Keynote Sessions

 

 

This year's conference features a great roster of inspiring keynote speakers presenting topics that you won't want to miss.

Date/Time:
Monday, October 23, 2017 at 4pm
Speaker:
Paul Matsen
Chief Marketing and Communications Officer, The Cleveland Clinic

Title:
Re-Imagining Marketing: The Journey toward Omni Channel Marketing and Beyond

Description:

Marketing to healthcare consumers is rapidly changing from a brand-centric approach to a consumer-driven model.  With a focus on digital, mobile and measurable strategies, the Cleveland Clinic is re-imagining their marketing programs and the organization that supports them. In this thought-provoking opening keynote session, hear how the Marketing leaders at the Cleveland Clinic are working closely with their Patient Experience, Clinical and IT counterparts on solutions that drive specialty care volume and population health access while building the organization’s brand. Leave this session with new ideas on how to further that journey in your organization.

Paul-Matsen
 

 

Date/Time:
Tuesday, October 24, 2017 at 8:00am
Speaker:
Jay Baer
President, Convince & Convert, Best-Selling Author
Title:

Repair Kit: The Truth About How to Fix Your Broken Content Marketing

Description:

We create more content than ever, but the success of the average piece of content continues to plummet. What now? Best-selling author and digital strategist Jay Baer is back at HCIC this year, and he's armed with solutions to your content challenges. The rules of content success changed dramatically in the past two years, and in this fast-paced presentation overflowing with tips, case studies and stories, Jay gives you the recipe for how to win with content today. Based on his work with many of the world's most iconic brands in healthcare and beyond, this session pulls no punches. Don't miss it!

Jay Baer

 

Date/Time:
Tuesday, October 24, 2017 at 4:30pm
Speaker:
Jennifer Golbeck, Ph.D.
Director of the Human-Computer Interaction Lab, University of Maryland

Title:
Footprints in the Digital Dust: How Algorithms Discover Your Secrets and Predict Your Future

Description:

Whether it's using social media, shopping online or just existing in today's digital world, you leave behind extensive digital traces. New artificial intelligence (AI) allows scientists to use that data to discover your hidden secrets and predict aspects of your future - your health, happiness and love life -  with startling accuracy. These insights are powerful, with the potential to help us in new, exciting ways. But, it also has the potential to do great harm. Don’t miss this session to learn what's going on, what comes next and how healthcare should handle this powerful emerging technology.

Jennifer-Golbeck

 

Date/Time:
Wednesday, October 25, 2017 at 7:30am
Speaker:
Jane Weber Brubaker
Award Chair, eHealthcare Leadership Awards
Contributing Editor, eHealthcare Strategy & Trends
and
Mark Gothberg
Chairman Emeritus, eHealthcare Leadership Awards
and

Mike Nolte
Chief Executive Officer, Influence Health

Title:
2017 eHealthcare Leadership Awards

Description:
Now in its 18th year, the eHealthcare Leadership Awards recognize the best websites and digital communications of healthcare organizations, including hospitals, health systems, physician groups, health plans, online health companies, pharmaceutical/medical equipment firms, agencies/suppliers and business improvement applications.

The awards presentation honors the award winners in 15 categories, while sharing overarching themes from roughly 1,000 entries—and the industry leading practices that set winners apart. Learn how award winners are using enhanced website designs, video and other rich media, social networking, cutting-edge business process applications, integration of online and offline marketing and e-business features to increase revenues and reduce costs in a highly competitive environment.

Jane-Weber-Brubaker 

Mark Gothberg

Mike-Nolte 

 

Date/Time:
Wednesday, October 25, 2017 at 8:15 am
Speaker:
Brian Cusack
Industry Director, Health Systems, Google, Inc.

Title:
Preparing for 2020: Owning the Patient Journey and Owning Your Data

Description:

An individual’s healthcare data is physically stored and managed in silos and often at multiple locations throughout hospitals and physicians’ offices. Yet in today’s increasingly connected digital world, most patient experiences and touch points - such as researching doctors, making appointments and post-care follow-up - occur outside of hospitals and doctors’ offices. How can healthcare marketers connect the digital data to the physical data to learn the full value of each patient? How can healthcare marketers use that data to help acquire more of their most valuable customers?

In this general session, learn how health systems, providers and other industries are approaching data integration and patient/customer valuation. Hear about best practices for efficient and profitable patient volume growth and leave the session with a clearer understanding of how to own the patient journey and how to own your own data. You won’t want to miss this forward-thinking, thought-provoking session.
 

Brian Cusack

 

Date/Time:
Wednesday, October 25, 2017 at 12:30pm
Speaker:
Larry Bailin
CEO, Single Throw Marketing, Best-Selling Author and Digital Marketing Pioneer

Title:

2020: The Decade of Hindsight and What You Need to Know to Thrive

Description:
The last ten years have brought amazing innovation and business change. It has also brought disaster for many brands large and small that failed to adapt with the times. This decade has ushered in unprecedented change in our business climate. Uber, Crowd Funding, Virtual Reality, Sharing Economy, Urgent Care and many other economic drivers were spawned in less than a decade. And 2020 will be a tipping point for healthcare businesses of all sizes. What is coming? Where are the growth opportunities? What needs to be done right now to thrive in the upcoming decade of hindsight? When the ball drops in 2020, will you look back with pride or regret? Learn what we need to know and do right now to thrive in 2020 and beyond.


Larry-Bailin