HCIC Logo 2018

November 5-7, 2018
Scottsdale, AZ

The Westin Kierland Resort & Spa

Pre-Conference Events

Interested in being a presenter at one of the pre-conference events? The pre-conference workshops will take place on Monday, November 5th. These sessions should be intensive, deep dive three hour workshops that provide an in-depth approach to the topic of interest with interactive exercises for participants.

Please see the topic examples below for ideas, but feel free to submit any topic that is forward-thinking and relevant to the healthcare audience.
  • SEO/SEM and Google AdWords
  • What’s transforming healthcare digital marketing?
  • CMS solutions
  • CRM solutions
  • Digital marketing trends and challenges
  • Content Strategy
  • Personas and user-centered design
  • Intranet development
  • Web staffing, organization and governance
  • Market automation and email marketing
  • Location based marketing