HCIC Logo 2018

November 5-7, 2018
Scottsdale, AZ

The Westin Kierland Resort & Spa

Keynote Sessions

Date/Time:
Monday, November 5, 2018 at 1pm
Speaker:
Suzanne Sawyer
Vice President, Chief Marketing Officer at Penn Medicine, University of Pennsylvania Health System

Title:
The Promise and Perils of Marketing Transformation

Description:

Provider organizations are moving quickly to modernize their marketing functions with digital-savvy teams, thoughtful strategy and the technology and data to support their ambitious goals. Some have accomplished it, but many say that it’s harder than anticipated. In this keynote session, learn how Penn Medicine – an early adopter in CRM and Precision Marketing – transformed their marketing strategy, team, infrastructure and methods to grow their brand, build profitable business, increase customer engagement and enhance their role as strategic leaders. Leave this session with new ideas and perspectives on marketing transformation.

Suzanne-Sawyer
 

 

Date/Time:
Tuesday, November 6, 2018 at 8:00am
Speaker:
Ann Handley

Chief Content Officer, MarketingProfs and Best-Selling Author

Title:

The Big Bold Brave New World of Content Marketing and Storytelling
How healthcare marketers can embrace the clear opportunity of content and storytelling -- without going insane.

Description:

Content marketing and storytelling offer a vast opportunity for all organizations, especially healthcare. But too many of us aren’t fully realizing its potential. So the question is: How do we inspire our teams to create more robust, effective marketing to reach the people we want to talk to? How can we level-up to create content and stories people will value? (Because the best marketing doesn’t feel like marketing.) How do we up the quality of what we are producing in a time-challenged, resource-constrained and regulated world? (And how do you define “quality,” anyway?) In this fun, inspiring session, Ann will counsel you on how you can create marketing that’s engaging—because your audience demands it and your organization deserves it.

Ann-Handley

 

Date/Time:
Tuesday, November 6, 2018 at 4:30pm
Speaker:
Mari Smith
Premier Facebook Marketing Expert | Social Media Thought Leader, Mari Smith International, Inc.

Title:
What’s Working On Facebook Now: How Businesses Are Succeeding Using the Facebook Family of Apps

Description:

We’re living in unprecedented times with the ever-growing presence of Facebook, Instagram, Messenger and WhatsApp. The social networking giants gather an inordinate amount of user data and, in turn, offer incredibly accurate targeting methods to help businesses grow. However, even for the most experienced marketers, getting consistently solid results on Facebook can prove elusive at times. The good news is, whatever your marketing goals, you can accomplish them using Facebook’s array of tools. In this powerful session, world renowned Premier Facebook Marketing Expert, Mari Smith, will share exactly how businesses in a variety of industries are using Facebook to achieve solid results. And, she’ll show how healthcare leaders can apply these same strategies and tactics to raise awareness, get discovered, generate authentic engagement, build loyal communities, showcase products, collect leads, drive growth and more. Whether on desktop or mobile, these strategies work seamlessly to have your message show up in the exact places where your audience spends their time.

Mari-Smith