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Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Tuesday Afternoon Presentation

Zap the Gap: From Boomers to Linksters, Working with Multiple Generations

For the first time in history, there are five generations working side by side: the Traditional Generation (born pre-1945), Baby Boomers (born 1946-1964), Generation X (born 1965-1980), Millennial Generation (1981-1995), and the Linkster Generation (born after 1995). Each has different values, standards of quality, and attitudes toward customers and coworkers. These differences can wreak havoc, or they can be a source of incredible energy and creativity. It’s important to understand these differences and to have specific strategies for dealing with them. In this highly charged, participatory presentation, Meagan Johnson outlines the dominant generational forces in the workplace and how each generation’s “signpost” drives motivation, influences company loyalty, delivery of customer service and communication between coworkers. Learn from Meagan what you can do now to make the most of each generation in your workplace! Meagan takes on generational issues with an insider’s perspective. She spent years in the corporate world working for companies like Quaker Oats and Kraft Foods. At each organization she became frustrated by the blinders her own managers seemed to have when it came to career development and training. Meagan began to research small and large businesses to uncover the most effective way to solve the multi-generational clash. Meagan does not just explain the differences between the generations; she demonstrates how to move from conflict to constructive conversations between generations.