Wednesday, October 11, 2017 -- 1-2 pm EDT
Value-Based Marketing: Trends that address the Unavoidable Shifts in Healthcare
Despite constant change in healthcare policy, there’s one component of the Affordable Care Act that experts insist is not going away for the industry: the shift from volume-based care to value-based care – the idea that providers should be anticipating health risks and combatting them proactively.
At the same time, we’re seeing a shift in the way marketers in every industry are reaching their audiences. Robust content marketing strategies are the trend. Marketers realize that the best way to get their brand recognized and break through all the noise is with engaging, insightful content – content that their respective customers not only want to consume, but actively search for.
The shift in healthcare and the content marketing trend certainly intersect, offering healthcare marketers an opportunity like never before. After all, when patients aren’t patients, they’re people, and they’re hungry for any information that will help them live a healthier life.
Vice President of Consumer & Marketing Solutions