2017 HCIC Logo

October 23-25, 2017
Austin, TX

The JW Marriott Austin

2017 Schedule

Date/Time:
Thursday, April 27, 2017 -- 1-2 pm EDT
Title:

Key Strategies for Adopting Transparency and Increasing Health Consumer Engagement

Description:
Looking to transform your physician directory pages into an engaging consumer experience that informs and guides their decision making? Get key takeaways from Binary Fountain’s newly released transparency e-Book and UnityPoint Health’s online physician ratings and reviews initiative. You’ll gain strategies, recommended practices and practical advice that will help you become a more trusted voice in the physician selection process, including:

  • Steps for adopting and managing transparency, including proven approaches to driving physician engagement
  • Insights from Press Ganey on using patient experience survey data as the ultimate source for trusted online ratings and reviews – and increasing SEO
  • Advice on reviewing and publishing ratings and comments with a technology platform
  • Measurably impacting consumer engagement, physician appointment requests – and influencing patient experience scores

Speakers:
Blake Long

Blake Long
Marketing Manager
UnityPoint Health

Kasey-Duffy

Kasey Duffy
Regional Marketing Director
UnityPoint Health

Andrew-Rainey

Andrew Rainey
EVP of Strategy
Binary Fountain

Anne-Stern

Anne Stern
Vice President, Strategic & Product Marketing
Press Ganey

 


Date/Time:
Wednesday, May 17, 2017 -- 1-2 pm EDT
Title:

Data before Strategy and Creative: Putting Your CRM to Work

Description:

A successful CRM strategy is rooted in data and executed across appropriate media to reach each consumer at the time that is most appropriate along her decision journey with information that is applicable to her situation. Learn how Lakeland Health has used data from their CRM system to inform campaigns and develop web strategy, proving marketing’s value with incredible results, changing the perception of the marketing department from a cost center to a profit center.

Speakers:
Megan-Yore

Megan Yore
Chief Communications Officer & Director of Marketing
Lakeland Health

Heidi-Schulte

Heidi Schulte
Vice President, Solutions Consultant
Healthgrades

 


Date/Time:
Wednesday, June 7, 2017 -- 1-2 pm EDT
Title:

Register Now

Ensure that Users have a Positive Experience on your Website

Description:

Traditional satisfaction surveys often fail to provide useful information on how to improve user experiences. That's where gSight -- an online experience survey and analytics service -- comes into play. Learn more about gSight and how it can help you evaluate your users' digital experiences and identify and prioritize areas of needed improvement.

During this Webinar, you will gain insights on how gSight can:

•    Provide focus on “where” to prioritize website improvement efforts;
•    Determine whether or not your redesign efforts have been successful;
•    Measure how your website experience is impacting your brand overall; and
•    Inform you with detailed customer experience reports from industry experts and give you control  via an online real-time reporting dashboard where you can see your results, benchmark and leaderboard scores.  

 

Speakers:
Michael-Schneider

Mike Schneider
Co-Founder and Executive Vice President
Greystone.Net

Rob-Klein

Rob Klein
Founder & CEO
Klein & Partners

 


Date/Time:
Wednesday, October 11, 2017 -- 1-2 pm EDT
Title:

Value-Based Marketing: Trends that address the Unavoidable Shifts in Healthcare

Description:

Despite constant change in healthcare policy, there’s one component of the Affordable Care Act that experts insist is not going away for the industry: the shift from volume-based care to value-based care – the idea that providers should be anticipating health risks and combatting them proactively.

At the same time, we’re seeing a shift in the way marketers in every industry are reaching their audiences. Robust content marketing strategies are the trend.  Marketers realize that the best way to get their brand recognized and break through all the noise is with engaging, insightful content – content that their respective customers not only want to consume, but actively search for.

The shift in healthcare and the content marketing trend certainly intersect, offering healthcare marketers an opportunity like never before. After all, when patients aren’t patients, they’re people, and they’re hungry for any information that will help them live a healthier life. 

Speakers:
Nicole Latimer

Nicole Latimer 
CEO
StayWell

Rachelle Montaño

Rachelle Montaño
Vice President of Consumer & Marketing Solutions 
StayWell