2017 HCIC Logo

October 23-25, 2017
Austin, TX

The JW Marriott Austin

2017 Schedule

Date/Time:
Thursday, April 27, 2017 -- 1-2 pm EDT
Title:

Key Strategies for Adopting Transparency and Increasing Health Consumer Engagement

Description:
Looking to transform your physician directory pages into an engaging consumer experience that informs and guides their decision making? Get key takeaways from Binary Fountain’s newly released transparency e-Book and UnityPoint Health’s online physician ratings and reviews initiative. You’ll gain strategies, recommended practices and practical advice that will help you become a more trusted voice in the physician selection process, including:

  • Steps for adopting and managing transparency, including proven approaches to driving physician engagement
  • Insights from Press Ganey on using patient experience survey data as the ultimate source for trusted online ratings and reviews – and increasing SEO
  • Advice on reviewing and publishing ratings and comments with a technology platform
  • Measurably impacting consumer engagement, physician appointment requests – and influencing patient experience scores

Speakers:
Blake Long

Blake Long
Marketing Manager
UnityPoint Health

Kasey-Duffy

Kasey Duffy
Regional Marketing Director
UnityPoint Health

Andrew-Rainey

Andrew Rainey
EVP of Strategy
Binary Fountain

Anne-Stern

Anne Stern
Vice President, Strategic & Product Marketing
Press Ganey

 


Date/Time:
Wednesday, May 17, 2017 -- 1-2 pm EDT
Title:

Data before Strategy and Creative: Putting Your CRM to Work

Description:

A successful CRM strategy is rooted in data and executed across appropriate media to reach each consumer at the time that is most appropriate along her decision journey with information that is applicable to her situation. Learn how Lakeland Health has used data from their CRM system to inform campaigns and develop web strategy, proving marketing’s value with incredible results, changing the perception of the marketing department from a cost center to a profit center.

Speakers:
Megan-Yore

Megan Yore
Chief Communications Officer & Director of Marketing
Lakeland Health

Heidi-Schulte

Heidi Schulte
Vice President, Solutions Consultant
Healthgrades

 


Date/Time:
Wednesday, June 7, 2017 -- 1-2 pm EDT
Title:

Ensure that Users have a Positive Experience on your Website

Description:

Traditional satisfaction surveys often fail to provide useful information on how to improve user experiences. That's where gSight -- an online experience survey and analytics service -- comes into play. Learn more about gSight and how it can help you evaluate your users' digital experiences and identify and prioritize areas of needed improvement.

During this Webinar, you will gain insights on how gSight can:

•    Provide focus on “where” to prioritize website improvement efforts;
•    Determine whether or not your redesign efforts have been successful;
•    Measure how your website experience is impacting your brand overall; and
•    Inform you with detailed customer experience reports from industry experts and give you control  via an online real-time reporting dashboard where you can see your results, benchmark and leaderboard scores.  

 

Speakers:
Michael-Schneider

Mike Schneider
Co-Founder and Executive Vice President
Greystone.Net

Rob-Klein

Rob Klein
Founder & CEO
Klein & Partners

 


Date/Time:
Wednesday, September 13, 2017 -- 1-2 pm EDT
Title:

Innovating Healthcare - Dr. Chat Will See You Now

Description:

Centura Penrose St. Francis was looking for an automated way to help their patients manage their health. Join CEO Margaret Sabin to learn how Penrose St. Francis is leveraging Healthgrades CareChats to ease the burden on their care teams and drive strong patient engagement and how technology, consumerism and healthcare are converging. 

To try a typical CareChat conversation (from the patients view) prior to the webinar text Try a Chat to 720-410-6448.

Healthgrades CareChats is an automated chatbot that allows conversations to continue regularly, while patients are living life and making choices. The chats drive patient engagement, behavior change, easy submission of data for bundled payments, care management, and marketing efforts.

Learn about Centura Penrose St. Francis’s strategy and CareChats results from Margaret Sabin, CEO of Centura Penrose St. Francis in Colorado Springs, CO and the benefits of CareChats from Steve Leibforth, Vice President Solution Consulting at Healthgrades.

 

Register Today!

Speakers:
Margaret Sabin

Margaret Sabin
President & CEO
Penrose-St. Francis Health Services at Centura

Steve Leibforth

Steve Leibforth
Vice President, Solution Consulting
Healthgrades


Date/Time:
Wednesday, October 11, 2017 -- 1-2 pm EDT
Title:

Putting Content At the Core: Enhance Culture, Streamline Strategy, Drive Results

Description:

Let’s face it, healthcare marketers. Your website—or several seemingly unrelated websites—are not the center of your consumer’s universe. But google kind of is. As are their social newsfeeds and their mobile phones. Join us for a thought-provoking webinar on how to make your message seen above all the noise. 
We’ll cover: 

  • Navigating today’s consumer landscape in healthcare
  • How to use content to de-silo your web strategy
  • Internal and external benefits to credible, consistent content across channels
  • Johns Hopkins as a case study

Register Today!

 

Speakers:
Aaron-Watkins

Aaron Watkins 
Senior Director, Internet Strategy & Digital Content Marketing 
Johns Hopkins

Rachelle Montaño

Rachelle Montaño
Vice President of Consumer & Marketing Solutions 
StayWell


Date/Time:
Wednesday, November 8, 2017 -- 1-2 pm EST
Title:

Power of Personalization: Use What You Know to Give Consumers What They Want

Description:
Does your healthcare organization want to deliver a personalized digital consumer experience, but you’re not sure how to get started? If so, participate in this free webinar where Advocate Health Care & Influence Health’s panel of healthcare consumer experience experts will discuss:

  • Why personalization strategies matter in healthcare.
  • Understanding what you know about your consumers right now.
  • How to identify which of your hospitals business goals can be supported with personalization.
  • Establishing a targeting + A/B testing strategy to support your business goals.
  • Getting your feet wet! Start small and then develop an expansion strategy.
  • Measure, refine, rinse + repeat.

    Register Today!
Speakers:
David Good

David Good
Senior Digital Content Specialist
Advocate Health Care

Juanita Baker

Juanita Baker
Consultant, Digital Strategy & Marketing
Influence Health