Uniting Digital Strategy in Healthcare: Rose Glenn's Journey at Michigan Medicine

In Episode 10 of "Live from HCIC 2023," Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.

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Episode 1: Digital Evolution in Healthcare Marketing: Insights from Cleveland Clinic's CMO Paul Matsen on Mastering Global Engagement and AI Integration

Episode 2: Fostering a Culture of Care in Healthcare: Dan Dunlop's Vision of Leadership and Marketing

Episode 3: Elevating Healthcare Marketing: Kathy Smith's Data-Driven Strategy at Roper St. Francis

Episode 4: Transforming Healthcare Marketing with Data and Value-Based Care: Insights from Daphne Tam

Episode 5: Humanizing Healthcare Technology: Ed Marx’s Vision for Empathy-Driven Patient Care

Episode 6: Kelly Faley on Transforming Digital Marketing in Healthcare A Journey from Side Project to Necessity

Episode 7: Decoding AI in Healthcare: Sujal Raju’s Balanced Perspective on Innovation and Regulation

Episode 8: Embracing Change in Healthcare Marketing: David Feinberg's Insights on Social Media and AI

Episode 9: Revolutionizing Healthcare SEO: Martha van Berkel on Schema Markup and AI