HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Conference Tracks

Greystone is seeking speaking submissions to add to the industry’s collective knowledge at the 23rd Annual Healthcare Internet Conference in Orlando, FL.

Below are samples of digitally-focused topics that are relevant to today’s healthcare industry. Greystone is particularly interested in submissions focused in the areas listed below. Other topics are welcomed and seasoned speakers on advanced topics and emerging technologies are desired. 

 
CRM-&-Analytics
CRM & Analytics
Technology-&-Tools
Tools & Advanced Technologies

Content Focus

Customer Experience
Sales Management
Marketing Automation
Journey Maps
Cloud Computing
Data Quality
Market Research
Analytics Strategy
Big Data
Machine Learning

Content Focus

Artificial Intelligence (AI)
Virtual Visits
Virtual/Augmented Reality
Internet of Medical Things (IoMT)
Beacons
Patient/Physician Portal
Engagement  (Platforms, Chatbots)
Competitor Analytics
Data Software

Examples of Potential Topics:

• CX Pros Need to Know About GDPR
• Data Management and Technology Strategies for CX Professionals
• Journey Map Like A Pro
• Engaging Decision Makers Through Data Storytelling
• Customer Obsession Through Data Mastery


Examples of Potential Topics:

• Automation and AI For CX Professionals
• Blockchain & the Future of Marketing How to Improve Productivity and Experience With Bots and AI
• What 5G Mobile Technology Is and How it Can Be Used in Your Hospital
• Emerging Technologies Driving New Patient Care






Digital-Marketing-&-Advertising
Digital Marketing & Advertising
Content & Design Strategies
Content & Design Strategies

Content Focus

Reputation Management
Digital Marketing Campaigns
SEO and SEM Programs
Online Advertising

Voice Search Optimization
Video Marketing
Contextual Targeting
Local Search Marketing
Remarketing

Content Focus

Design Personas
Personalized Video
Recorded Video and Live Video Strategies


UX/UI and Designs
Design Thinking
Design Elements and SEO
Measuring Online Experiences

Examples of Potential Topics:

• Panel: Driving user generated content

• Online Reputation: Turn Your Patients into Brand Advocates
• Paid Search Horror Stories: Learning from True Tales of Revolting Results
• Supersize Your SEO Efforts with a Growth Mindset
• Contextual Targeting Without Feeling Stalked

Examples of Potential Topics:

• The Neglected Art of Visual Hierarchy in Healthcare
• Making Sense of CSS features in a series of real-world design scenarios
• Everything You Know About Web Design Just Changed

• Pop-Ups: Designing for Emotional Experiences
• Design & The Bottom Line: A Love Story





Digital-Strategy-&-Planning
Digital Strategy & Planning
Social-Media-&-Mobile
Social Media & Mobile

Content Focus

Web Governance
Digital Budgets
Data Transparency
Digital Org. Structures
Digital Resources

Content Strategy
Email Strategy
Influencer Strategy
Strategic Branding

 

Content Focus

Mobile/Social Strategy
Mobile Payment Strategies
Mobile Applications
Mobile Notifications and Advertising

User Ratings and Reviews
Gamification
Social Media Optimization
Healthcare Crowd-Sourcing

Examples of Potential Topics:

• Getting the C-Suite Socially Active: Turning Senior Level Executives into Brand Ambassadors
• Panel: CMOs Share Their Marketing Playbooks Augment Your Brand: Integrating AR into Your Marketing Strategy • • Digital Looks More Like TV, Even in Healthcare
• The Evolution of Consumer Content Marketing in Healthcare

 

Examples of Potential Topics:

• 2019 Mobile SEO & AI Trends: How to Stay Ahead of the Competition
• How to Gamify Networking and Turn It into Your Biggest Competitive Advantages
• Year of The Tweet: Its Evolving ad Platform and how it Helps Healthcare Marketers Build Connections
• How to Use Instagram to Fuel Community





Consumer-Engagement
Consumer Engagement
HCIC-Sprints
HCIC Sprints

Content Focus

Consumerism
Patient Engagement
Patient Experience
Personalization
Measure
Building Engagement Teams
Power Users
Segmentation Marketing
Tools of Engagement (Slack,
Chat Box)

Gaming (Collaboration Contests)
Interactive Education
Behavioral Marketing

Content Focus

Think TED Talks. Each session will be approximately 20 minutes in length (15 minutes of presented material and 5 minutes of Q&A) and designed to share good information quickly and succinctly.

Consider sessions on: 
  • A single good idea or novel concept
  • Implementation of an innovative program or product
  • A "how-to" case study
  • A success story
  • A problem and its solution

Examples of Potential Topics:

• Analytics in Action: Emerging Trends You Need to Know
• Powering the Consumer Engagement Machine: Listening, Strategizing, Designing, Measuring
• Do Your CX Initiatives Fit With Your Hospital's Goals?
• Using Tools of Engagement to Help Customers When They Need it
• How to Gain Valuable Customers: Optimizing the User Experience and Increasing Brand Engagement


Examples of Potential Topics:

• The New Landscape for Digital Teams in 2019
• Growth Marketing Strategies & Tactics For 2019
• Top 10 Best Practices to Take Your Email from Zero to Hero
• Customer Journey with Content Marketing Storytelling in the Age of Chatbots and AI
• The Keys to Marketing Analytics