HCIC Logo 2020

November 2-4, 2020
Los Angeles, CA

How to Balance Strategic Vision and User Experience in Your Next Redesign

How to Balance Strategic Vision and User Experience in Your Next Redesign

 

RECORDED ON: Wednesday, July 31, 2019
1-2 pm EDT


Connecting health care and well-being is a strategic vision for Cone Health – and an initiative that needed to shine through on their new website. Attend this session and learn how the redesign strikes a balance between a progressive strategic vision and traditional user behavior. You’ll see how usability test results challenged some early hypotheses and lead to a site that is connecting site visitors to appropriate care options and delivering on Cone Health’s strategic vision.

Attendees will be able to:

  1. Tie big-picture organizational vision with digital goals – and find a path forward when they don’t immediately align
  2. Understand how users connect to information about care options on the web and how to use user behavior data to create a site structure that matches their needs
  3. Leverage usability testing to prove or challenge healthcare marketers’ assumptions about how users complete top tasks for finding care

Meet The Speakers!



Anne-Kapler

Matt-McKinney

Anne Kapler
Senior Content Strategist & Writer 
Geonetric

Matt McKinney
Assistant Director of Communications 
Cone Health