Hospitality-Influenced Reputation Management

Creating a Hospitality-Influenced Reputation Management Strategy in Healthcare


RECORDED ON: Wednesday, February 21, 2018 
1-2 pm EDT

What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience – and attracting more patients – with online reputation management playing a vital role. In this webinar, they’ll share the approach, tactics and technology platform behind their reputation management program including

  • Adopting a high-touch approach for responding to patient reviews and surveys
  • Improving the customer experience across it 10 locations with digital patient feedback
  • Increasing online reviews and survey responses with email and mobile texting campaigns
  • Winning over physicians skeptical of online reviews

Whether you’re with a hospital or physician practice, you can take away lessons you can apply to your reputation management program.

Meet The Speakers!



Donna Bossuyt
Director of Marketing & Customer Service
Florida Orthopaedic Institute

Kim Mott 
Marketing & Customer Service Manager
Florida Orthopaedic Institute