Marketing to the Modern Patient Turning Insights Into Differentiation

Turning Insights Into Differentiation: How Banner Health Transformed Its Digital Access Strategy


Tuesday, December 17, 2019
1-2 pm ET

52%. That’s the share of consumers who would switch providers to be able to book online. This is one of many indicators from a new survey that shows consumers are prioritizing convenience in their search for care. However, activating the digital front door is no simple feat. Join Chris Pace, Senior Director of Digital Marketing at Banner Health, to hear how the innovative health system has taken a consumer-first approach to access and built a multi-faceted initiative to deliver cohesive, branded interactions for the modern consumer.

Reserve your spot to learn:

• What new research reveals about how consumers select care options
• How to shape your access strategy to capture consumer demand amid rising competition
• How top health systems like Banner Health are revamping their digital experiences to win loyalty

Meet The Speakers!



Chris Pace
Senior Director of Digital Marketing
Banner Health

Emma Smith
Vice President of Marketing