Health as Wellness: Understanding How to Leverage the New Online Patient Journey in Your Digital Marketing Strategy
RECORDED ON: Wednesday, January 29, 2020
1-2 pm ET
Today, consumers don’t think of health as merely a condition of the body, something that can be switched on or off depending on their state. Rather, they see health in the context of the ever growing universe of wellness and as a way of life, a path on which they can always be one step further. People want to be better, not just get better.
Google’s powerful advertising platform offers marketers innumerable ways to leverage Artificial Intelligence (AI) and audience signals to reach, engage, and convert the right users (patients) throughout their online journey.
Join Google and MoreVisibility for this live webinar to discover how to use these trends and innovations in Google Ads to improve your digital marketing.