Mainstage Sessions

Monday, November 7, 2022 at 1:15 pm

What If Hospitals Ran Disney?

Jake Poore
President and Chief Experience Officer
Integrated Loyalty Systems

Monday, November 7, 2022 at 4:45 pm

Tuesday, November 8, 2022 at 8:15 am

Wednesday, November 9, 2022 at 8:15 am

Is That Really Happening in my Hospital? Insights from a Veteran Health System CIO

Lee Carmen
Associate Vice President and Chief Information Officer
University of Iowa Health Care

Wednesday, November 9, 2022 at 12:50 pm
2022 eHealthcare Leadership Awards Presentation
Susan Dubuque
Susan Dubuque
Marketing Strategist
NDP Agency
photo of Ben Dillon
 Ben Dillon
Chief Strategy Officer and Co-Owner, Geonetric
Emilie Ansel Headshot
Emilie Ansel

Chief Executive Officer, Private Health News

Panel Discussions

It’s More Than a Digital Front Door, It’s Care Anywhere: The Chief Information Officer Perspective

We’ve all heard the phrase “digital front door”, maybe too much,  but what does it really mean in healthcare? We also know that consumers are demanding easier, more convenient and always accessible services and many health systems are investing heavily in their digital front door solutions to provide it. But is it enough? Are we spending on the right tools? This main stage Chief Information Officer (CIO) panel discussion focuses on where the industry is headed with digitally enabled care, and digs into why virtual care is much more than just telemedicine. With digital services ranging from websites, apps and EMRs to telemedicine and wearables, navigating this plethora of technology is challenging. Without a “single pane of glass,” consumers are often left frustrated with the experience. How do we bring together disparate consumer touchpoints seamlessly? Hint: Leading organizations innovate faster through strong internal and external partnerships. Panelists will share insights on these questions while exploring the Marketing/IT relationship that is imperative when planning that single pane of glass consumer experience. Learn how to harmoniously bring this vision to life in partnership with IT, Marketing, Strategy and clinicians, because no one can do it successfully alone. This dialogue explores how health systems can enable a near-frictionless virtual care experience. Panelists will expand on the new realities of care outside the hospital walls, pressures driving innovations and lessons learned from trailblazers inside and outside of healthcare. Be prepared to rethink the digital path to your health system!


From MarTech to Meta: How to Stay on the Leading Edge in Healthcare

Digital transformation for healthcare systems is rapidly evolving with the emergence of innovative technologies and new competitors emerging daily. How do you keep your organization on the leading edge? In this panel discussion, hear from Chief Marketing Officers from three premier healthcare systems on how they assess the evolving landscape of digital transformation and lead their organizations into the future.