Panel Discussions

Redefining the Digital Front Door in Healthcare: Imperatives from Leading Tech and Healthcare Organizations

We’ve all heard the phrase “digital front door,” but what does that mean for consumers and what opportunity does it really offer healthcare organizations when it comes to access? Consumers interact across many brands and channels throughout their days with ease, but healthcare continues to be challenged in unifying its decentralized business. Health Systems are investing heavily into new solutions to provide care and enable frictionless engagement with their organizations. Are we thinking about it correctly? Are we spending on the right tools? Are we all defining what it really means accurately? This mainstage panel will discuss considerations for your digital access strategy and approach, and share lessons learned from trailblazers both inside and outside of healthcare.

From MarTech to Meta: How to Stay on the Leading Edge in Healthcare

Digital transformation for healthcare systems is rapidly evolving with the emergence of innovative technologies and new competitors emerging daily. How do you keep your organization on the leading edge? In this panel discussion, hear from Chief Marketing Officers from three premier healthcare systems on how they assess the evolving landscape of digital transformation and lead their organizations into the future.