Topic and Speakers
Welcome to Let’s Talk: Looking Forward

Speakers:  Mike Schneider, Executive Vice President and Co-Founder, Greystone.Net and Christopher Catallo, President, Health System Solutions, Healthgrades

Consumer-Based Innovation: A Peek into Global Trends and Their Influence on Healthcare 

Let’s Talk19 opens with a macro view into how global and national healthcare organizations are leveraging an “anything, anytime, anywhere” consumer-focused approach. Hear how these trends are leading to improved consumer engagement and how new technology approaches can do the same for your organization today. It is time marketers begin to push proactive, consumer-based innovative mindsets across our organizations. As many U.S. healthcare organizations expand globally, a broader understanding of consumer engagement initiatives is a must.

Kathy Divis
, President, Greystone.Net

Brad Wensel, Executive Vice President, Healthgrades

People Based Marketing: Moving Beyond the Cookie 

The average user browses on multiple devices: smartphones, desktops and tablets, yet over 66% of mobile devices don’t accept cookies. People-Based Marketing is the next evolution in reaching consumers online. By gathering consumer data from both offline and online sources and using that to build a data-rich profile, marketers can find greater accuracy, reach and success regardless of device. People-Based Marketing connects brands with real consumers, not cookies. This means your marketing message reaches the right people, at the right time, with more relevant messaging, which helps to create more meaningful engagements. Learn how to begin moving beyond the cookie to connecting with real people.

Jon Barlow, Senior Vice President, Omnichannel Services and Operations, Healthgrades
Brian Hull, Director, Sales Strategy, Valassis 



Building People-Based Experiences: What are the Technology Considerations for Success?

Two 12-minute sessions focused on technology issues with a Q&A to follow. To ensure success in consumer engagement moving forward, marketers in any industry must focus on technology and machine learning. Hear from Salesforce about their technology focused on enabling the Customer 360 for its partners. And then, the CEO of
MatchCraft, a best-in-class marketing platform that enables successful search, display and social campaigns, shares technology considerations for healthcare marketers and agencies to reach and engage Millennials.  

Justin Breitfelder, Regional Vice President of Sales, Healthcare and Life Sciences, Salesforce
Sandy Lohr, Chief Executive Officer, MatchCraft

Panel Discussion: Leveraging Data and Technology to Advance and Deliver Outcomes 

In this lively panel discussion, hear from leading healthcare systems on how they are using data and technology to deliver tangible results for their organizations. 

Christine Albert, Senior 
Vice President Marketing & Communication, LCMC Health
David Mangan, Executive Director, Marketing, Indiana University Health 
Chris Murphy, Vice President, Marketing and Communications, Beth Israel Lahey Health
Kelli Romano, Assistant Vice President, Marketing & Communication, Baptist Health South Florida 
Facilitator: Jean Hitchcock, President, Hitchcock Marketing & Communications; Interim Executive, Marketing, Communications & Physician Relations, Phoenix Children’s Hospital

Bringing it all Together

Hear our closing thoughts from today’s dialogue and how Healthgrades and Greystone.Net are innovating to bring to market the tools and solutions you need to succeed in 2020 and beyond. 

Chris Catallo, President, Health System Solutions, Healthgrades 
Mike Schneider
, Executive Vice President and Co-Founder, Greystone.Net

7:15pm - 9:00
Let's Talk: After Dark
Join us for a relaxing evening of dining, music and fun conversation with your colleagues.

Let's Talk: Looking Forward will be in the Augusta room
After Dark Dinner will be in the ChampionsGate room.