HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule

 
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Monday, November 4, 2019
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Open

8:30AM - 11:30AM
Pre-Conference Workshops

08:30 AM - 11:30 AM

Beyond Websites: Developing an Evolved Digital Strategy with KPIs that Matter

Amy Comeau, Emory Healthcare; Amy Ridall Campbell, Select Medical; Jorge Cordova and Kara Rozek, SPM; Linda Watts, MedTouch

08:30 AM - 09:30 AM

Creating a Content Strategy for Re-Use: In Voice, Chatbots, HRAs and More

Kim Humby, Northwell; Scott Schuster, Northwestern; Abhi Sharma, Loyal; Facilitated by: Ahava Leibtag, Aha Media

08:30 AM - 11:30 AM

Mergers, Acquisitions and Consolidation: A How-To Guide for the Digital Transition

Ellie Martin and Joel Maust, Henry Ford; Simon Yohe, AdventHealth; Stacey Torjak Febbraro, Phase2

08:30 AM - 11:30 AM

Solving the Greying Healthcare Crisis with Digital Solutions

Daniel Ansel, Active Daily Living; Daniel Fell, Corner Street Strategies; ​Linda MacCracken, Accenture

11:45AM - 1:00PM

11:45 AM - 01:00 PM

New Attendee Reception - Meet and Greet

All first-time attendees to HCIC are welcome!

1:15PM - 1:30PM

01:15 PM - 01:30 PM

Opening Remarks and Welcome

1:30PM - 1:45PM

01:30 PM - 01:45 PM

John A. Eudes Vision & Excellence Award Presentation

Join us to honor the 2019 recipient of the John A. Eudes Award for Vision & Excellence

General Session
1:45PM - 3:00PM

01:45 PM - 03:00 PM

How Reputations Are Made and Protected In Healthcare

A Fireside Chat featuring John Bennett, Sutter Health, Amanda Henson, Kindred Healthcare and facilitated by Jason Grier, Reputation.com

3:00PM - 3:15PM

03:00 PM - 03:15 PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

3:15PM - 4:15PM
Digital Strategic
Planning

03:15 PM - 04:15 PM

Connecting the Dots: The Marketing Roadmap

Fredrick Anderson and Selima Khan, Memorial Healthcare System

Consumer
Engagement

03:15 PM - 04:15 PM

See Around the Right Corners: Turning Untapped Consumer Demand into New Growth Opportunities

Katie Logan, Piedmont; Cynthia Perazzo; AVIA

Tools & Advanced
Technologies

03:15 PM - 04:15 PM

Leverage Machine Learning and Chatbots to Better Guide Patients and Avoid Missed Opportunities

Paige Entwisle and Brandon Shelling, Ochsner Health System

Digital Marketing &
Advertising

03:15 PM - 04:15 PM

Keeping a Small Hospital Relevant in the Digital Age

Christine Gallery,Emerson Hospital; ​Chad Campbell, SilverTech

Social Media &
Mobile

03:15 PM - 04:15 PM

Centralizing Social Care and Creating Consistency Across Your Organization

Rachael Jones and ​Don Jump, Sharp HealthCare

Data Management,
CRM & Analytics

03:15 PM - 04:15 PM

Better Business Through Data Science

Brian Vargo, Beaumont; ​Tim Schaden, Breadcrumb Insights

Content,Design &
Usability

03:15 PM - 04:15 PM

Your Website is Not Your Digital Front Door: How to Prepare for Discoverability in a Voice-First Landscape

Courtney Cox Wakefield, Children's Health; ​Carrie Liken, Yext

HCIC Sprints
3:15PM-3:40PM

03:15 PM - 03:40 PM

“Hey Alexa, Hospitals Near Me”: Managing Locations as Part of Your Digital Front Door Strategy

Justin Willett, MU Health Care; Glen Doss, Centretek

HCIC Sprints
3:45PM-4:10PM

03:45 PM - 04:10 PM

Daring to Put Data at Decision Points

Drew Diskin, Virtua Health; Melinda McDonald, Greystone.Net

4:15PM - 4:30PM

04:15 PM - 04:30 PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

4:30PM - 5:30PM
Digital Strategic
Planning

04:30 PM - 05:30 PM

Prescription for a Healthy Brand in the Digital Age that Even Your CFO Will Get Behind

Rebecca Pizzo and Alison Pondo, Tampa General

Consumer
Engagement

04:30 PM - 05:30 PM

Best Practices of the Modern Healthcare Marketer ... Google-Style

David A. Feinberg, Mt. Sinai; Brian Cusack, Google

Tools & Advanced
Technologies

04:30 PM - 05:30 PM

Engaging Patients as Consumers Through Emerging Technologies

Ashley Stanko,Dayton Children's Hospital; Dan Fronczak, Healthy Roster

Digital Marketing &
Advertising

04:30 PM - 05:30 PM

Delivering on the Promise of an Empowered Digital Experience

Jeremy Rogers, IU Health; Brian Gresh, Loyal

Social Media &
Mobile

04:30 PM - 05:30 PM

Empowering Nursing Staff to Use Social Media

Lee Aase and Audrey Laine Seymour, Mayo Clinic

Data Management,
CRM & Analytics

04:30 PM - 05:30 PM

Disrupt Your Data, Not Your Customers: A Panel Discussion on Moving Beyond CRM

David Raab, CDP Institute; Rupen Patel, Healthgrades; Facilitated by: Christopher Catallo, Healthgrades

Content,Design &
Usability

04:30 PM - 05:30 PM

Back-End Content Strategy: Structured Approaches to Scalable Content

Christopher Boyer, UM/Fairview; Susan Iovenitti, TBG

HCIC Sprints
4:30PM-4:55PM

04:30 PM - 04:55 PM

How to Ensure Your Organization Isn't Caught Off Guard Due to ADA Compliance Issues

Stacey Nelson, Parkview Health; Keir Bradshaw, MERGE Atlanta

HCIC Sprints
5:00PM-5:25PM

05:00 PM - 05:25 PM

Patient-First Experiences Must Be Inclusivity-First

Katie Sullivan, Spaulding Rehabilitation; Katie Templin, Hero Digital

5:30PM - 7:15PM

05:30 PM - 07:15 PM

Opening Reception in the Exhibit Hall

Join us Monday evening for the opening reception with appetizers, cocktails and networking with colleagues, sponsors and exhibitors.


Tuesday, November 5, 2019
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Open

7:30AM - 8:00AM

07:30 AM - 08:00 AM

Welcome and Induction of the 2019 Class of the Healthcare Internet Hall of Fame

Join us at 7:30am for the start of Day 2 of HCIC, with the induction of the Class of 2019 of the Healthcare Internet Hall of Fame.

8:00AM - 9:15AM
General Session

08:00 AM - 09:15 AM

Creating Digital Empathy: The Synergy Between Technology, Innovation and Emotional Connection

Brian Fanzo, Pager-Wearing Millennial and Author

9:15AM - 10:15AM

09:15 AM - 10:15 AM

Break in the Exhibit Hall

10:15AM - 11:15AM
Digital Strategic
Planning

10:15 AM - 11:15 AM

Digital Transformation: Lessons Learned and the Challenges No One is Talking About

Daniel Ruyter, Orlando Health; ​Brandon Rozelle, Rightpoint

Consumer
Engagement
Tools & Advanced
Technologies

10:15 AM - 11:15 AM

Targeting, Tracking and Tailoring Telehealth to Drive Growth at NewYork-Presbyterian

Harry Sherman, NYP; ​Tim Ming, American Well; Kati Schultheis, Seiden Advertising

Digital Marketing &
Advertising

10:15 AM - 11:15 AM

Influencing App Adoption Through Content and Social Strategy

Margaret Shepard and Alicia Bartz, Mayo Clinic

Social Media &
Mobile

10:15 AM - 11:15 AM

Leveraging Twitter to Identify Physician Influencers and Drive Reputation and Rankings

James Sims, III, Northwestern Medicine

Data Management,
CRM & Analytics

10:15 AM - 11:15 AM

5 Campaigns in 90 Days: Your CRM Launch Blueprint

Judith Ward, Baystate Health; Tamara Cauton, LionShare Marketing

Content,Design &
Usability

10:15 AM - 11:15 AM

Integrate Data into Your Health Content Strategies

Heidi Gdovin and ​Amanda Todorovich, Cleveland Clinic

HCIC Sprints
10:15-10:40AM
HCIC Sprints
10:45-11:10AM

10:45 AM - 11:10 AM

Leveraging Your CMS to Do More Than Just Manage Content

Matthew Shine and Megan Yore, Spectrum Health-Lakeland; Sujal Raju, Enqbator


11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Break in the Foyer

Sponsored by: Centretek

11:30AM - 12:30PM
Digital Strategic
Planning

11:30 AM - 12:30 PM

Developing a Digital Content Strategy to Improve Patient and Provider Engagement

Kathy Wilets, University of Utah Health Care; Chrissy Daniels, Press Ganey

Consumer
Engagement

11:30 AM - 12:30 PM

Finding Your Why: How Leading Brands Unlock What Makes Them Unique

Patrick Curry, New York Proton Center; Dan Greenwald, White Rhino

Tools & Advanced
Technologies

11:30 AM - 12:30 PM

Achieving Enhanced Patient Access with 24/7 Connectivity

Nicholas Korchinski, CareMount Medical; Jason Kressel, MyHealthDirect

Digital Marketing &
Advertising

11:30 AM - 12:30 PM

Consumer Innovation in a Digital Age at Ochsner

Eric Fullmer, Ochsner Health System; Paul Griffiths, MedTouch

Social Media &
Mobile

11:30 AM - 12:30 PM

Taking Recruitment to the Next Level with Social Media

Bonnie Ward, CHI St. Vincent

Data Management,
CRM & Analytics

11:30 AM - 12:30 PM

Understand How the Right Data Can Transform Your Patient Experience

Karly Rowe, Experian Health

Content,Design &
Usability

11:30 AM - 12:30 PM

Optimizing Conversions Using Design Sprint Techniques: Why "Fail Fast" Strategies Work

Matt Schwabel, Duke Health; Matt Hummel, Red Privet

HCIC Sprints
11:30-11:55AM
HCIC Sprints
12:00-12:25AM

12:00 PM - 12:25 PM

Driving Service Line Growth Through Marketing Automation

Jennifer Stanley, HCA Nate Duoss, Healthgrades


12:30PM - 1:45PM
1:45PM - 2:45PM
Digital Strategic
Planning

01:45 PM - 02:45 PM

How Branding and Awareness Intersect with Direct Response During the Patient Journey to Drive ROI

Suzanne Piehl, City of Hope; Michael Andrews, WebMD and Medscape

Consumer
Engagement

01:45 PM - 02:45 PM

“I Do It All:" How a Single Content Marketer Drives Traffic to a Health System

Lucy Bordewick and Keri Mast, Blessing Health; Toni Donina, Baldwin Publishing

Tools & Advanced
Technologies

01:45 PM - 02:45 PM

Ideas Into Action: Developing an Omni-Channel Platform to Build and Manage the Voice Recognition Experience

Ara Telbelian, Henry Ford Health System; Dan Cobb, Daniel Brian Advertising

Digital Marketing &
Advertising

01:45 PM - 02:45 PM

With All the Millennial Hype, Don't Forget About the Baby Boomers

John Manrique, Kolter Homes; Gene Petersen, Frederick Swanston

Social Media &
Mobile

01:45 PM - 02:45 PM

Improve Outcomes, Reduce Costs and Identify At-Risk Patients via Digital Patient Engagement: A Research Study

Melanie Iannace, AtlantiCare Regional Medical Center Debra Zalvan, UbiCare

Data Management,
CRM & Analytics

01:45 PM - 02:45 PM

Marketing at the Pace of Change: Accelerate and Align as Your System Grows

Allyson Collins, NYU Langone; ​Danielle Leitch, MoreVisibility

Content,Design &
Usability

01:45 PM - 02:45 PM

Pre-Redesign Strategy Delivers Post-Launch Success for Cape Cod Healthcare

Patrick Kane, Cape Cod Healthcare; Ben Dillon, Geonetric

HCIC Sprints
1:45-2:10PM

01:45 PM - 02:10 PM

Where Do Your Physicians Get Their Information Online?

David Reim, DMD

HCIC Sprints
2:15-2:40AM

02:15 PM - 02:40 PM

Project Best Life: A Case Study in Reaching Millennials

Natasha Allard, Roswell Park Comprehensive Cancer Center

2:45PM - 3:30PM

02:45 PM - 03:30 PM

Break in the Exhibit Hall

3:30PM - 4:30PM
Digital Strategic
Planning

03:30 PM - 04:30 PM

Understanding What Matters to Patients: The Key to Personalized Medicine

Michael Bennick, MD, Yale New Haven Health; Gregory Makoul, PatientWisdom

Consumer
Engagement

03:30 PM - 04:30 PM

Driving the Complete Human Relationship with Patients

Gina Morris, Google

Tools & Advanced
Technologies

03:30 PM - 04:30 PM

From Wayfinding to Storytelling: Taking Control of the Google Business Profile

Lisa Williams, Oregon Health & Science University; Jackie Schluth, Seer Interactive

Digital Marketing &
Advertising

03:30 PM - 04:30 PM

The Magic is in the Mix: How to Target a Telehealth Audience

Randy Parker, MDLIVE; Bill Wax, Wax Custom Communications

Social Media &
Mobile

03:30 PM - 04:30 PM

Secrets of a Hospital Video Gone Viral: Insider Tips for Getting Your Message to Millions

Lindsay Kurs, Seattle Children's; Kim Griffis, Healthcare Video Edge

Data Management,
CRM & Analytics

03:30 PM - 04:30 PM

Using Data Analytics to Inform and Optimize Your Website Redesign

Travis Waters, Vanderbilt University Medical Center; Christopher Riegger, Modea

Content,Design &
Usability

03:30 PM - 04:30 PM

Building Stakeholder Buy-In for Content Strategy

Amy-Sarah Marshall and Brandy Sweeney, UVA Health System

HCIC Sprints
3:30-3:55PM

03:30 PM - 03:55 PM

Roadmap to Digital Transformation: Pre-Planning to Success

Kimberly Slattery, Tower Health; Luke Wertz, Palantir.net

HCIC Sprints
4:00-4:25PM

04:00 PM - 04:25 PM

Creating a Healthier Brand Experience by Optimizing Digital Access to Care

Deborah Fullerton, AMITA Health; Jordan Pisarcik, DocASAP

4:45PM - 6:15PM

04:45 PM - 06:15 PM

Tuesday Reception in the Exhibit Hall

Stop by the Exhibit Hall for the Tuesday evening reception to have drinks, appetizers and great conversation with your colleagues before heading out for a night of fun.


Wednesday, November 6, 2019
7:00AM - 2:00PM

07:00 AM - 02:00 PM

Registration Open

8:00AM - 9:15AM
General Session

08:00 AM - 09:15 AM

Fingertips to Footsteps: Marketing in the Age of Assistance

Larry Bailin, Best-Selling Digital Marketing Author

9:15AM - 10:15AM

09:15 AM - 10:15 AM

Closing Exhibit Hall Break

10:15AM - 11:15AM
Digital Strategic
Planning

10:15 AM - 11:15 AM

Applying Retail Norms to Accelerate Digital Transformation

Stephanie Boccarossa, Arkansas Children's Health System; ​Carla Bryant, Corrigan Consulting

Consumer
Engagement

10:15 AM - 11:15 AM

Loyalty 2.0

Tom Arndt, Bellin Health; Brian Wynne, NRC Health

Tools & Advanced
Technologies

10:15 AM - 11:15 AM

Let's Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience

Neal Linkon, CHW; Jackie Martin, Branch Strategy; Mike Walsh, Nationwide Children's; Aaron Watkins, Johns Hopkins Medicine; Facilitated by: Rachelle Montano; Purple Wave Group

Digital Marketing &
Advertising

10:15 AM - 11:15 AM

Centralizing Creative, Showcasing Brand Guidelines and Managing Marketing Projects

Katie Jimenez, Baptist Health; David Porter, IntelligenceBank

Social Media &
Mobile

10:15 AM - 11:15 AM

Allocating Large-Scale Video Solutions with Small-Scale Resources

Stephen Hrobak, Cleveland Clinic

Data Management,
CRM & Analytics

10:15 AM - 11:15 AM

Creating the Right Marketing Playbook: Scaling Campaigns to Multiple Markets

Sarah Sanders, Nemours Children's; Dan Lavelle, Evariant

Content,Design &
Usability

10:15 AM - 11:15 AM

What's Up, Doc? Engaging Physician Feedback for Site Improvements

Dina Nikitaides and Paul Semper, Northwestern Medicine

HCIC Sprints
10:15-10:40AM

10:15 AM - 10:40 AM

The Case for Podcasting in Healthcare

Jared Johnson, Podcast.Healthcare Network

HCIC Sprints
10:45-11:10AM

10:45 AM - 11:10 AM

The RWJBarnabas Health Digital Journey

Evelyn Meneghin, RWJBarnabas Health; Brian Q. Davis, Scorpion Healthcare

11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Break in the Foyer

Sponsored by: Centretek


11:30AM - 12:30PM
Digital Strategic
Planning

11:30 AM - 12:30 PM

Growing a Next Gen Community Health System via Brand and Digital Experience Reinvention

Amy Derjue , South Shore Health; Michael Stutman, Primacy

Consumer
Engagement

11:30 AM - 12:30 PM

How Thinking Smaller in Digital Channels Yields Bigger Growth

Sharon Line Clary, AdventHealth; Jason Brown, BPD; Tyler Ford, Optum

Tools & Advanced
Technologies

11:30 AM - 12:30 PM

Leveraging Biometrics for Patient Enrollment and Engagement

Amanda Duvernay, Identity; Mike Mangi, Phase2

Digital Marketing &
Advertising

11:30 AM - 12:30 PM

People Just Don't Care About Your Brand

Jeffrey Stewart, VITAS Healthcare

Social Media &
Mobile

11:30 AM - 12:30 PM

Does Your Content Spark Joy? The Powerful Magic of Tidying Up Your Social Strategy

Brooke Hess and Emily Stiebier, Henry Ford Health System

Data Management,
CRM & Analytics

11:30 AM - 12:30 PM

Utilizing Healthcare Data Analytics, Visualization Tools and Propensity Models to Personalize Patient-Provider Relationships

Charlotte Wilson, Wexner Medical Center; Bill Balderaz, Futurety

Content,Design &
Usability

11:30 AM - 12:30 PM

Using Technology to Improve the Patient Journey

Hank Capps, MD and Stephanie Landry, Novant Health

HCIC Sprints
11:30-11:55AM

11:30 AM - 11:55 AM

Cyber Defensive Tactics for Healthcare Technology

Brian Albert, Middlesex Hospital; Richard Wilford, Primacy

HCIC Sprints
12:00-12:25PM

12:00 PM - 12:25 PM

Personalization and Privacy in Healthcare

Mara Low, The Berndt Group

12:30PM - 1:45PM

12:30 PM - 01:45 PM

Luncheon & 2019 eHealthcare Leadership Awards

Jane Weber Brubaker, Award Chair; Ben Dillon, Geonetric; Susan Emerson, Private Health News

1:45PM

01:45 PM - 12:53 PM

Conference Adjourns!

See you next year in Los Angeles, CA!