HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Full Schedule

 
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Monday, October 23, 2017
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Opens!

9:00AM - Noon
Pre-Conference Workshops

09:00 AM - 12:00 PM

Pre-Conference Workshop: Eight Things I Wish I Knew Before Redesigning My Website

Missy Ewald, Anna Hansard, Matthew Schwabel

09:00 AM - 12:00 PM

Pre-Con Workshop: Taking Social to the Next Level

Erica Johansen, Melody Smith Jones, Michael Deiner, Tristin Bates

1:00PM - 2:00PM
Digital Strategic
Planning
Consumer
Engagement

01:00 PM - 02:00 PM

Mapping the Ideal Patient Experience in the Digital Age

Amanda Hobbs, Jennifer Kohnhorst

Technology &
Tools

01:00 PM - 02:00 PM

How to Own Your Digital Healthcare Experience

Kyle Anderson, Clark Mitchell, Vadim Dolt

Digital Marketing &
Advertising

01:00 PM - 02:00 PM

How RankBrain is Affecting Online Search

Clarisa Gerlach-Purks, Jenna Daniels

Design &
Usability

01:00 PM - 02:00 PM

Do You Care About Consumers Finding Care on Your Website?

Stephanie Phillips, Jackie Martin

On The
Horizon:Digital 2020

01:00 PM - 02:00 PM

Using Emerging Technologies to Grow Physician Referrals

Ara Telbelian, Dan Cobb

2:00PM - 2:15PM

02:00 PM - 02:15 PM

Intra-Session Break in the Foyer

Sponsored by Doximity.


2:15PM - 3:15PM
Digital Strategic
Planning
Consumer
Engagement
Technology &
Tools

02:15 PM - 03:15 PM

Maintaining and Defending Your Health Brand Online

Christy Belden, Carrie Liken

Digital Marketing &
Advertising

02:15 PM - 03:15 PM

How to Grow Your Brand – and Bottom Line – with Marketing Automation

Sam Mallikarjunan, Eric Silberman

Multi-Channel
Marketing
CRM &
Big Data

02:15 PM - 03:15 PM

How to Define CRM Requirements: Demystifying the Path to Digital Marketing

Lisa Williams, Rich Phillips

Design &
Usability

02:15 PM - 03:15 PM

Using a Patient-Centered Approach for System-wide Website Redesign

Jerry Griffin, Matt Hummel

On The
Horizon:Digital 2020

02:15 PM - 03:15 PM

Taking the Next Steps in Your Transparency Journey

Rob Birgfeld, AVP, Andrew Ibbotson


3:15PM - 3:30PM

03:15 PM - 03:30 PM

Intra-Session Break in the Foyer

Sponsored by Doximity

3:30PM - 3:45PM

03:30 PM - 03:45 PM

Opening and Welcome Remarks

Join us for the opening of 2017 HCIC and welcoming remarks.

3:45PM - 4:00PM
4:00PM - 5:15PM
General Session

04:00 PM - 05:15 PM

General Session - Re-Imagining Marketing: The Journey toward Omni Channel Marketing and Beyond

Paul Matsen, Chief Marketing and Communications Officer, The Cleveland Clinic

5:15PM - 6:45PM

05:15 PM - 06:45 PM

Opening Night Reception

in the Exhibit Hall


Tuesday, October 24, 2017
7:00AM - 5:30PM

07:00 AM - 05:30 PM

Registration Open

7:00AM - 7:30AM
7:30AM - 8:00AM
8:00AM - 9:15AM
General Sessoin

08:00 AM - 09:15 AM

General Session - Repair Kit: The Truth About How to Fix Your Broken Content Marketing

Jay Baer, President, Convince & Convert and New York Times Best Selling Author

9:15AM - 10:15AM

09:15 AM - 10:15 AM

Tuesday Morning Break in the Exhibit Hall

sponsored by Reputation.com


10:15AM - 11:15AM
Digital Strategic
Planning
Consumer
Engagement

10:15 AM - 11:15 AM

Stay Focused on Users’ Needs with Effective Content Governance

David Groth, Ben Dillon

Digital Marketing &
Advertising
Multi-Channel
Marketing

10:15 AM - 11:15 AM

Creative and Useful Strategies You Can Deploy Today to Grow Your Audience

Donna Arbogast, Mariah Obiedzinski

CRM &
Big Data

10:15 AM - 11:15 AM

When Meaningful Use and CRM Meet, It’s Magic

Judy Winkler, Jennifer Baker-Grogg

Design &
Usability
On The
Horizon:Digital 2020

10:15 AM - 11:15 AM

Beyond HCAHPs: Leveraging Online Reviews to Transform the Patient Experience

Roberto Prieto, Chris Campbell


11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Coffee Break in the Foyer

Sponsored by Doximity.


11:30AM - 12:30PM
Digital Strategic
Planning

11:30 AM - 12:30 PM

The Evolution of Consumer Content Marketing in Healthcare: A Panel Discussion

Missy Gleason, Linda Zettler, Cate Czarnecki, Jeff Ficker

Consumer
Engagement

11:30 AM - 12:30 PM

The Role of Healthcare Marketer in the Changing Healthcare Landscape

Nina Walsh, Leighann Dreyer, Rachelle Montaño

Technology &
Tools

11:30 AM - 12:30 PM

A Better Digital Experience is a Guided One

Matt Gove, Steph Kaminskas

Digital Marketing &
Advertising

11:30 AM - 12:30 PM

Strategies for Attracting and Retaining Patients Online

Shweta Ponnappa, Sailu Challapalli, MEng, MBA

Multi-Channel
Marketing

11:30 AM - 12:30 PM

The Doctor Will (Read) It Now

Erika Smith, Peter Alperin, MD

CRM &
Big Data

11:30 AM - 12:30 PM

Chatbots and CRMs for Healthcare: What, How and Why

Margaret Sabin, Donna Siegfried

On The
Horizon:Digital 2020

12:30PM - 01:45PM

12:30 PM - 01:45 PM

Luncheon and Networking Roundtables

Choose from over 40 topics of interest!


1:45PM-2:45PM
Digital Strategic
Planning

01:45 PM - 02:45 PM

Proving Marketing’s Worth to the CEO: Building KPIs

Daniel Lavelle, Christopher Girardi

Consumer
Engagement

01:45 PM - 02:45 PM

Competing for the Digital Healthcare Consumer

Ed Rafalski, Shrey Bhatia

Technology &
Tools

01:45 PM - 02:45 PM

Finding Your Way to Satisfaction: Mobile Wayfinding

Dave Andrews, Jules White

Digital Marketing &
Advertising

01:45 PM - 02:45 PM

Our Strategic Journey to a Leading Healthcare Website

John Odom, Glen Doss

Multi-Channel
Marketing

01:45 PM - 02:45 PM

Laying the Groundwork to Build a Successful Digital Strategy

Anaye Milligan, Chris Kimbrell

CRM &
Big Data

01:45 PM - 02:45 PM

Playing the Match Game: How to Successfully Select a CRM/PRM Vendor Partner

Selima Khan, Karen Corrigan, Mike Schneider

Design &
Usability

01:44 PM - 02:44 PM

Boost Your Bottom Line with an Accessible Website

Andy Gradel, Keith Bundy

On The
Horizon:Digital 2020
2:45PM - 3:30PM

02:45 PM - 03:30 PM

Tuesday Afternoon Break in the Exhibit Hall

sponsored by Reputation.com


3:30PM - 4:30PM
Digital Strategic
Planning

03:30 PM - 04:30 PM

Open Your Digital Front Door

Moira Green, Jon Schepke

Consumer
Engagement

03:30 PM - 04:30 PM

Making Quality and Safety Data Meaningful to Healthcare Consumers

Vaughn Taylor, Shawn Gross

Technology &
Tools

03:30 PM - 04:30 PM

Text Message from Dr. Brown: Stella, How Are You? What’s Your Blood Pressure Today?

Aimee Quirk, Phil Marshall, MD, Brian Whitman

Digital Marketing &
Advertising
Multi-Channel
Marketing
CRM &
Big Data

03:30 PM - 04:30 PM

Using Time Series Modeling to Assess Media Performance

Erin McGlynn, Eric Perz

Design &
Usability

03:30 PM - 04:30 PM

How to Have a Unique Design and Usability Too

Shelley Marshall, Michelle Abt, Evan Keller

On The
Horizon:Digital 2020

03:30 PM - 04:30 PM

Beyond Projects: Giving the Digital Ecosystem Its Due

Tanya Andreadis, John Berndt

4:30PM - 5:30PM
General Session

04:30 PM - 05:30 PM

General Session - Footprints in the Digital Dust: How Algorithms Discover Your Secrets & Predict Your Future

Jennifer Golbeck, Ph.D., Director of the Human-Computer Interaction Lab, University of Maryland

5:30PM - 7:00PM

05:30 PM - 07:00 PM

Tuesday Evening Reception

in the Exhibit Hall


Wednesday,October 25,2017
7:00AM - 2:00PM

07:00 AM - 02:00 PM

Registration Open

7:00AM - 7:30AM
7:30AM - 8:10AM

07:30 AM - 08:10 AM

2017 eHealthcare Leadership Awards Presentation

Jane Weber Brubaker, Mark Gothberg, Mike Nolte

8:15AM - 9:30AM

-

9:30AM - 10:15AM

09:30 AM - 10:15 AM

Wednesday Morning Final Break in the Exhibit Hall

sponsored by Reputation.com


10:15AM - 11:15AM
Digital Strategic
Planning

10:15 AM - 11:15 AM

Creating a Crisis-Ready Digital Game Plan

Ryan Hildebrand

Consumer
Engagement
Technology &
Tools

10:15 AM - 11:15 AM

Bridging the Gap from Diagnosis to Discharge to Control Cost and Outcomes

Todd Smith, MD, Betsy Weaver, Ed.D.

Digital Marketing &
Advertising
Multi-Channel
Marketing

10:15 AM - 11:15 AM

A Spoonful of Innovation Makes the Medicine Go Down

Stacy Kendall, Michael Thomas

CRM &
Big Data
Design &
Usability
On The
Horizon:Digital 2020

10:15 AM - 11:15 AM

CRM 2020: What You Need to Know and Do Now to Be Ready for the Next Decade (2-Hour Session)

​ Brian O’Connor, Christopher Catallo, Michael Sengbusch, Laura Lee Jones, Sachin Agrawal, Karen Corrigan


11:15AM - 11:30AM

11:15 AM - 11:30 AM

Intra-Session Break in the Foyer

Sponsored by Doximity


11:30AM - 12:30PM
Digital Strategic
Planning
Consumer
Engagement
Technology &
Tools

11:30 AM - 12:30 PM

The Real Value of Adding Physician Practices: Get It Right the First Time

Keyonda Noel, Keir Bradshaw

Digital Marketing &
Advertising
Multi-Channel
Marketing
CRM &
Big Data
On The
Horizon:Digital 2020

11:30 AM - 12:30 PM

CRM 2020: What You Need to Know and Do Now to Be Ready for the Next Decade (2-Hour Session)

Brian O’Connor, Christopher Catallo, Michael Sengbusch, Laura Lee Jones,Sachin Agrawal, Karen Corrigan

12:30PM - 1:45PM
General Session

12:30 PM - 01:45 PM

General Session - 2020: The Decade of Hindsight and What You Need to Know to Thrive

Larry Bailin, Best-Selling Author, Award-Winning CEO and Digital Marketing Pioneer

2:00PM

01:45 PM - 01:46 PM

Conference Adjourns!

See you next year in Scottsdale, Arizona!