2017 HCIC Logo

October 23-25, 2017
Austin, TX

The JW Marriott Austin

Track Descriptions

HCIC features eight educational tracks focusing on:

1
Digital Strategy and Planning
This track highlights the role of robust strategic thought as the healthcare industry addresses the needs of its diverse publics (e.g., patients, consumers, physicians, employees, etc.) through its ever-growing digital footprint.
   
2
Consumer Engagement
This track highlights newer tools, solutions and tactics designed to leverage the web to improve the patient experience and build consumer engagement.
   
3
CRM and Analytics
This track showcases CRM and analytics strategies and implementation tactics through digital marketing integration success stories. This track also helps attendees understand how to evaluate the effectiveness, efficiency and business value of their digital footprint. 
   
4 Multi-Channel Marketing
This track focuses on how Social Media and mobile is reshaping healthcare and how it is impacting consumer choice, branding and traditional marketing. 
   
5 Technology and Tools
This track showcases current best-in-class implementations of CMS and CRM platforms, APIs, custom applications, workarounds, open source, etc. 
   
6
Digital Marketing/Advertising
This track focuses on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help expand and improve your organization's digital footprint.
   
7
Design and Usability
This track focuses on the role of design and usability in the development of effective online user experiences, including how to reach the increasingly mobile user. 
   
8
On the Horizon: Digital 2020
This track focuses on educating healthcare marketers on how to get ready today for the changes and emerging technologies that likely will be important in 2020 and beyond. 



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