Let's face it: there's a geek factor to digital marketing and we all salivate over the "newest cool thing." The problem, though, is that our appetite for innovation often overshadows our need for strategy, resulting in haphazard efforts that may deliver no ROI and dampen our reputation.
First, this workshop focuses on how to evaluate innovative tools on whether they fit strategically and operationally into your organization's plans and priorities, along with the realities of what it takes to make these shiny new toys true strategic assets.
Then, the session dives into innovations that are working, such as virtual care and telehealth, wearables, remote monitoring, virtual reality and beyond. Learn how these tools are changing the way healthcare is delivered and what consumers expect from their interactions with healthcare institutions.
Hear how two health systems are embracing the latest digital health disruptors and building a digital front door that reflects this shift. And, see how one health plan is embracing virtual reality to bridge the gap in communication between employees and seniors who may be disadvantaged by visual, auditory or cognitive impairments. Leave the workshop with a clear view of what the future looks like.
Jennifer Brooks-Mason, Vice President, Digital Strategy, SCAN Health Plan
Anna Hansard, Director, Web Strategy, Henry Ford Health System
Justin Lutz, Director of Innovation, Primacy
Digital Healthcare Strategy Director,
Perficient, Digital Health Solutions