HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule


View Calendar

Organizing your Team for CRM Success

Date: Wednesday, November 9, 2016
Time: 11:30 AM - 12:30 PM
Location: Mont Royal 1


Liz Schnell, Vice President, Brand Strategy, Henry Ford Health System
Carla Bryant, Executive Vice President, Corrigan Partners

CRM isn’t a technology. It’s a strategy enabled by technology that requires different thinking and approaches. Combine CRM with the digital disruption occurring in marketing and you’ll find transformation may be in order. To be successful, you need to be organized in a manner that enables you to get the most of your investment. What experience is needed to strategically analyze data? How do you get insights versus observations? Do you have the skill set to leverage capabilities within marketing automation tool sets like rules engines? Join this session to learn best practice approaches and gain a view into how other organizations have structured for long-term CRM success.