How can you produce the ideal digital footprint for your patients and customers if you don’t prioritize their feedback in the process? Delighting patients and customers and enhancing their experiences with your brand requires continuously asking and answering this cycle of three questions:
Prioritize: Where should we focus our limited resources for the biggest impact?
Design & Test: How are our patients and customers reacting to changes we are making?
Monitor: Did our efforts improve the patient and customer experience?
Too often, one of the most important elements in creating an outstanding digital experience – user feedback - is overlooked or under-valued. In this workshop, learn how to listen to the voice of the digital customer (literally!) and understand how user testing and other tools can illuminate usability issues and friction points that are getting in the way of an exceptional experience. Learn how to design and test assumptions and measure the effectiveness of (re)design efforts in real-time. Leave the workshop with hands-on examples of how to improve your website through user feedback. For anyone who maintains a digital presence, this workshop is a must!
UX Researcher, Consumer Insights and Research,
Executive Director, Marketing Technology & Operations,,
Klein & Partners
Executive Vice President and Co-Founder,