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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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When Good Isn’t Good Enough: Baselining to Find Best Practices and Prioritize Digital Patient Experience

Date: Monday, November 7, 2016
Time: 01:00 PM - 02:00 PM
Location: Mont Royal 2

Jared Johnson, Manager Digital Marketing Services, Phoenix Children's Hospital
Dave Wieneke, Vice President, Digital Strategy, Connective DX

What exactly is a best-practice website experience for a health system—and how do you know if you're on track to have one? Should you be concerned about competitive digital efforts or confident in your team's decisions? Cut through the confusion of subjective opinions with a look at a research-based assessment framework, including results from the top 15 US News hospital systems. Join a candid discussion about best practices and their usefulness as assessment and benchmarking tools.