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in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Orlando Health: A Case Study in the Trials and Tribulations of Marketing Automation

Date: Tuesday, November 8, 2016
Time: 11:30 AM - 12:30 PM
Location: Mont Royal 1

Simon Yohe, Director of Digital, Orlando Health

From delivering personalized “journey-based” interactions to supporting automated multi-channel communications, marketing automation (MA) increases conversions and optimizes campaign execution through efficiencies and real-time feedback. Hear from Orlando Health, who has been leveraging marketing automation technology for over a year, and learn what they’ve accomplished, how it’s benefited them, how it compares to “life before MA” and what results they’re realizing.