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Monday, November 02, 2020

7:00AM - 5:30PM

Registration Open

The registration desk opens at 7:00am and closes at 5:30pm

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Registration
Monday, November 02, 2020 7:00AM - 5:30PM Save to Calendar

8:30AM - 11:00AM

Does your Digital Content Make Sense to Machines and Humans? Getting the Most from Taxonomy and Schema

Pre-Conference
Atrium III
  • Martha
  • Rachelle

As digital and AI evolve, so does the need for both humans and machines to understand content in order to access the right information and connect with the physicians and services offered within healthcare organizations. The benefits from following a taxonomy and schema markup strategy are multifaceted. Taxonomy helps consumers seamlessly navigate to the content, physicians and services by presenting the appropriate related content. Similarly, schema markup helps search engines and voice assistants understand your content, which helps consumers find and engage with content, physicians and services during their health journey.

In this workshop, learn details on both concepts and hear a case study on how to get the most out of your taxonomy and schema.

Brandi West, Executive Director, Digital Brand and Content Strategy, AdventHealth

  • Martha van Berkel, CEO, Schema App
  • Rachelle Montano, President, Purple Wave Group
TAGS:
Taxonomy Schema schema markup
Monday, November 02, 2020 8:30AM - 11:00AM Save to Calendar

8:30AM - 11:00AM

Bringing Modern Marketing to Healthcare: How Marketing Can Become a Strategic Revenue Driver for Your System

Pre-Conference
Georgia I-II
  • Katie
  • Carrie

Ever tried justifying your marketing efforts and found it impossible to track ROI, to identify patient value or find financials internally to prove your marketing efforts? Are you subject to budget cuts without being able to justify dollars or ask for more (rather than give it up)? It’s time to bring modern marketing to healthcare. See how two leading academic medical systems in Cleveland and Phoenix transformed marketing from a communication function to a strategic revenue driver, focusing on the patient: in and out of the system.

Ted Keegan, Chief Marketing Officer, University Hospitals Cleveland

  • Katie Grey, Senior Director, Brand Advertising, Banner Health
  • Carrie Liken, Head of Industry, Healthcare, Yext
TAGS:
Data Analytics Marketing Attribution marketing budget ROI
Monday, November 02, 2020 8:30AM - 11:00AM Save to Calendar

8:30AM - 11:00AM

How to Leverage User Research to Improve your Digital Brand Experience and Drive Revenue and Reputation

Pre-Conference
Plaza I
  • Fred
  • Maalek

In this digital age, consumers expect nothing less than intuitive and personalized digital experiences no matter the industry. Healthcare marketers understand this concern and know that user testing gets results., But many organizations struggle on where to begin and some lack the resources to do so. In this workshop, dive deep into the use of consumer and visitor research to develop effective consumer-focused website strategies and tools. Learn how to plan, perform and analyze user research to find impactful marketing insights and how to use pulse surveying to address unexpected or urgent issues. Hear directly from several organizations on how they used research to reveal unexpected results that helped shape the digital strategy, UX, content strategy, digital brand experience and more.

Wade Holdraker, Director of Web Services, University of Rochester Medical Center
Tonya Muehr, Senior Web Specialist/Healthcare Product Owner and Matthew Wright, User Experience Researcher & Web Designer, Loma Linda University Health
    Facilitated by:  Rob Klein, CEO, Klein & Partners

  • Fred Spring, Digital Content Analyst, Marketing, Emory Healthcare
  • Maalek Marshall, Director of Web Services, Emory Healthcare
TAGS:
Content Strategy ux digital brand experience marketing research digital strategy brand strategy user experience
Monday, November 02, 2020 8:30AM - 11:00AM Save to Calendar

8:30AM - 11:00AM

The Art and Science of Digital Strategy, Content Marketing and Storytelling

Pre-Conference
Olympic III
  • Stephanie
  • Carla
  • Dan

We all know that digital and content strategies aren’t always easy to pull off, but in this session, hear how one children’s hospital did just that. This workshop isn’t an aspirational exploration of how healthcare can be more like Amazon and Google, but rather offers practical strategies for making real progress towards healthcare consumerism. Hear how Arkansas Children’s invested in the right infrastructure, championed the organization and launched real programs to deliver on their brand promise. A big part of the process was enhancing the organization’s content marketing. Storytelling is timeless art but meeting the voracious appetite for content is a challenge that every marketer faces. Hear how they harnessed the power of content in a way to keep pace with the unrelenting demand by tapping internal talent to build a storytelling team that leverages content to increase customer engagement, support growth and strengthen relationships.

Jennifer Cobb, Director of Content Marketing, Arkansas Children’s Health System

  • Stephanie Pierce, Director of Marketing Technology, Arkansas Children's
  • Carla Bryant, EVP, Corrigan Consulting
  • Dan Greenwald, CEO & Chief Creative Officer, White Rhino
TAGS:
Content Strategy Content Marketing branding customer engagement storytelling
Monday, November 02, 2020 8:30AM - 11:00AM Save to Calendar

8:30AM - 11:00AM

Maximizing Google Tools: A Hands-on Workshop

Pre-Conference
Platinum J
  • Laura
  • Erin
  • Steve
  • Vladimir
  • Fili

Never make things harder than they need to be. Sounds like a good concept, but finding ways to simplify difficult, time-consuming parts of your job into quickly digestible and workable templates can be tough. In this hands-on workshop, learn from experts on how to:

  • Use Google tools to create “cheat sheets”
  • Create strategies to increase search traffic, conversions and improve your rankings in Google
  • Keep your organization from being penalized and losing rankings with core updates and understand how to recover from algorithmic updates and penalties
  • Future proof your healthcare website for SEO
  • Decide what to measure and share
  • Create a framework that guides the development of report structure and design
  • Build and automate reports in Google Data Studio
  • And more.

Leave the workshop with proven tools and templates to maximize your use of many and varied Google tools.



  • Laura Jasso, Administrator, Marketing and Community Relations, Hurley Medical Center
  • Erin Mullen, Content Strategy Manager, Franciscan Health
  • Steve Danforth, Digital Marketing Director, Connected Technologies
  • Vladimir Mkrtumyan, CEO, Logic Inbound
  • Fili Wiese, SEO Expert, SearchBrother.com
TAGS:
SEO Google Tools
Monday, November 02, 2020 8:30AM - 11:00AM Save to Calendar

8:30AM - 11:00AM

Not Just Shiny New Tools: Using Innovation to Improve the Digital Brand Experience and Drive Outcomes

Pre-Conference
Platinum H/I
  • Linda

Let's face it: there's a geek factor to digital marketing and we all salivate over the "newest cool thing." The problem, though, is that our appetite for innovation often overshadows our need for strategy, resulting in haphazard efforts that may deliver no ROI and dampen our reputation.

First, this workshop focuses on how to evaluate innovative tools on whether they fit strategically and operationally into your organization's plans and priorities, along with the realities of what it takes to make these shiny new toys true strategic assets.

Then, the session dives into innovations that are working, such as virtual care and telehealth, wearables, remote monitoring, virtual reality and beyond. Learn how these tools are changing the way healthcare is delivered and what consumers expect from their interactions with healthcare institutions.

Hear how two health systems are embracing the latest digital health disruptors and building a digital front door that reflects this shift. And, see how one health plan is embracing virtual reality to bridge the gap in communication between employees and seniors who may be disadvantaged by visual, auditory or cognitive impairments. Leave the workshop with a clear view of what the future looks like.

Jennifer Brooks-Mason, Vice President, Digital Strategy, SCAN Health Plan
Anna Hansard, Director, Web Strategy, Henry Ford Health System
Justin Lutz, Director of Innovation, Primacy

  • Linda Watts, Digital Healthcare Strategy Director, Perficient, Digital Health Solutions
TAGS:
Virtual Reality Telehealth digital brand experience brand strategy web accessibility wearables digital innovation
Monday, November 02, 2020 8:30AM - 11:00AM Save to Calendar

11:15AM - 12:30PM

New Attendee Reception - Meet and Greet

All first time-attendees to HCIC are welcome to join us for a "meet & greet" with appetizers and beverages!

TAGS:
Social Event Meet & Greet
Monday, November 02, 2020 11:15AM - 12:30PM Save to Calendar

12:45PM - 1:00PM

Opening Remarks and Welcome

Join us for the opening of 2020 HCIC, welcoming remarks and our first general session!

TAGS:
General Session
Monday, November 02, 2020 12:45PM - 1:00PM Save to Calendar

1:00PM - 2:15PM

Big Impact, Small Screen: Three Mandates for Communicating in Today’s New Virtual World

General Session
  • Debra

The world changed overnight. Virtual is now a new reality for all of us. To break through, you must become a powerful virtual communicator.

In this fast-moving session, learn from Digital Mindset CEO Debra Jasper on how to design for a small screen, using rapid visual storytelling, micro moments and more. She’ll share how to stay close to patients, customers and colleagues in a time of social distance and how to stand out from the crowd – through smarter virtual events and “write for mobile” approaches. To survive, you must adapt. If you are already experiencing “Zoom fatigue,” this talk will illustrate new mandates for communicating and competing – with audiences who are move distracted, distant and distressed than ever before.

  • Debra Jasper, CEO/Founder, Digital Mindset
TAGS:
Patient Engagement marketing strategy marketing trends virtual communication
Monday, November 02, 2020 1:00PM - 2:15PM Save to Calendar

2:15PM - 2:30PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

TAGS:
Monday, November 02, 2020 2:15PM - 2:30PM Save to Calendar

2:30PM - 3:30PM

Propelling Digital and Cultural Transformation: How the VCU Health Digital Marketing Team Acted as a Change Agent in Patient Acquisition and Retention

Digital Strategic Planning - Sponsor: Coffey Communications
Plaza II-III
  • Jennifer
  • Jessica

Identifying the need to produce cost-effective digital campaigns that provide end-to-end visibility into user behavior, VCU Health created a solution that provides direct access into appointment scheduling and supports patient acquisition. Learn how the resulting campaign configurator tool aligns with a custom call center application, uses the workflows for numerous VCU Health Call Centers and provides improved tracking, including top of the funnel traffic and real lifetime value measurements, while integrating directly into a Salesforce CRM.

  • Jennifer Vazales, Digital Strategy & Marketing Manager, VCU Health System
  • Jessica Beard, Account Director, MERGE
TAGS:
CRM digital strategy healthcare call center patient acquisition appointment scheduling
Monday, November 02, 2020 2:30PM - 3:30PM Save to Calendar

2:30PM - 3:30PM

Partnering for Better Outcomes: A Journey Towards Patient-Centered Care Navigation

Consumer Engagement Tools
Platinum F/G
  • Guy
  • Jeff

In April 2019, Sutter Health launched an AI-based symptom assessment and care navigation tool for its 3+ million patients through its online patient portal and websites. Hear how Sutter used the tool to improve patient satisfaction, quality of care and healthcare access by engaging with patients at the first onset of symptoms and guiding them to appropriate care options, including same day care, primary care and telehealth.

  • Guy Tennyson, Director, Digital Patient Experience, Sutter Health
  • Jeff Cutler, Chief Commercial Officer, Ada Health
TAGS:
patient experience AI Artificial Intelligence Telehealth patient access patient satisfaction consumer experience website innovation patient portal digital tools
Monday, November 02, 2020 2:30PM - 3:30PM Save to Calendar

2:30PM - 3:30PM

Next Generation Marketing Analytics

Tools, Technology and Analytics

When it comes to marketing, executing campaigns with the right targeting and messaging is critical. That’s why Tampa General Hospital (TGH) has embraced cross-platform marketing intelligence to create a system of insight across all marketing efforts. The goal: regain ownership of their data, increase speed-to-insight and optimize marketing activities to drive conversions. Join this session to learn how TGH transformed their approach to marketing and data analytics.


Jennifer Crabtree, Assistant Director, Marketing and Consumerism, Tampa General Hospital
Mike McMaster, Account Executive, Health and Life Sciences, Salesforce

TAGS:
Data Analytics healthcare marketing strategy digital marketing strategy marketing analytics
Monday, November 02, 2020 2:30PM - 3:30PM Save to Calendar

2:30PM - 3:30PM

How Technology is Changing the Patient-Physician Relationship

Digital Marketing and Advertising - Sponsor: Chatmeter
  • John

Join this session to learn about the recent trends in the consumerization of healthcare including the top tech disruptors such as telemedicine, health/fitness apps and diagnostic tests powered by artificial intelligence. A unique focus of this session will compare the expectations of consumers to physicians including how consumers search for healthcare information and then what they do with the information they find.


  • John Whyte, Chief Medical Officer, WebMD
TAGS:
physicians AI Artificial Intelligence Telehealth healthcare innovation healthcare trends healthcare consumerism mobile apps
Monday, November 02, 2020 2:30PM - 3:30PM Save to Calendar

2:30PM - 3:30PM

Influencers: They’re Not Just for Fashion Anymore

Social Media and Mobile Tools - Sponsor: Team SI

How does a healthcare organization extend its reach beyond current patients and become a trusted source in new markets and the healthcare industry? By using thought leaders, brand ambassadors and influencer marketing to reach new audiences and deliver strategic messages to amplify their brand. Learn how Ochsner Health recruits and trains participants for these programs, and review data that showcases the success of using real people to extend your digital reach.


Melinda Daffin, Supervisor of Digital Content and Adair LeBlanc, Senior Digital Content Specialist, Ochsner Health

TAGS:
Digital Marketing brand strategy social media strategy healthcare digital marketing influencer marketing
Monday, November 02, 2020 2:30PM - 3:30PM Save to Calendar

2:30PM - 3:30PM

Alexa, Help Me Optimize My Customers’ Urgent Care Experience

Content Strategy
  • Seamus
  • Matt

With over 200 million Alexa-enabled devices in customers’ hands worldwide, it’s time to start considering voice as a channel before you’re behind the eight-ball – a lesson many organizations learned during the evolution of mobile. In this session, hear Duke Health’s approach to piloting voice design with an Alexa Skill to improve their customer’s access to urgent care – and lessons learned to help you concept, design and implement a skill in Amazon’s ecosystem.



  • Seamus O'Reilly, Senior Director, Content Marketing and Digital Presence, Duke Health
  • Matt Hummel, Chief Experience Officer; Vice President, Consumer Strategy and Design, Paragon
TAGS:
voice technology patient access Alexa urgent care voice assistant
Monday, November 02, 2020 2:30PM - 3:30PM Save to Calendar

2:30PM - 3:30PM

Taking Control of the Mobile Patient Experience

Branding, Design and Usability
  • Bryce

Over 90% of patients have access to a patient portal, while only 20% use one regularly. The numbers are even more sparse when you look solely at mobile portal use. Universal Health Services is trying to change this trend for their nearly three million patients by taking control of the experience. Come hear how they created a mobile platform that offers the usability of the Uber app with the utility of the Cerner patient portal.

Gerard Gober, Director, Digital and Mobile Health Technology, Universal Health Services

  • Bryce Cannon, President, Modea
TAGS:
patient experience healthcare digital marketing mobile health app mobile trends
Monday, November 02, 2020 2:30PM - 3:30PM Save to Calendar

3:00PM - 3:25PM

A Marriage Made in Heaven: IT and MarCom

HCIC Sprints - Sponsor: MERGE
  • Julie

No, it’s not a fairy tale., This is a true, real-life Brady Bunch success story. To address the strategic role digital plays in the healthcare organization of the future, a move was undertaken to pair SCL Health’s digital marketing team with the web and application development team under IT. Join this session to hear how SCL combined siloed teams located in different functional areas, into a blended family focused on truly partnering to address the strategic business priorities of the health system.

Adelle Frimel, Director, Web and Application Development

  • Julie Lindsay, Director, Digital Services, SCL Health
TAGS:
healthcare digital marketing strategy marketing teams
Monday, November 02, 2020 3:00PM - 3:25PM Save to Calendar

3:30PM - 3:45PM

Intra-Session Break in the Foyer - Centretek

Sponsored by: Centretek

TAGS:
Monday, November 02, 2020 3:30PM - 3:45PM Save to Calendar

3:45PM - 4:45PM

How to Build a Solid Digital Strategy Off of Your Website: OU Medicine’s Journey

Digital Strategic Planning - Sponsor: Coffey Communications
Plaza II-III
  • Patric

With more than 80% of consumers starting their search for a healthcare provider on a third-party site such as Google or Healthgrades, online listings, ratings and reviews are driving decisions. But a brand's website must be the nucleus of its digital strategy; the intersection of need and access, which makes conversions happen. Learn how winning patients in the digital age requires a multi-faceted digital strategy to intercept a consumer’s trajectory at the point of need.

Jennifer Shultz, Senior Vice President of Marketing, OU Medicine

  • Patric Wiesmann, General Manager, Healthcare & Life Sciences, Reputation.com
TAGS:
digital strategy provider search search strategy
Monday, November 02, 2020 3:45PM - 4:45PM Save to Calendar

3:45PM - 4:45PM

Telehealth Beyond Convenience Care: New Applications from Behavioral Health, Primary Care and Provider Networks

Consumer Engagement Tools
  • Paul
  • Tom

The practical applications of telehealth today extend well beyond convenience care and reaching remote locations. In this session, explore the diverse strategic approaches that have been reported from leading academic medical centers and healthcare providers, representing nonprofit behavioral health, physician engagement and primary care. Learn about the emerging trends and how the practice and technology of telehealth are changing all corners of the healthcare industry.

  • Paul Matsen, Chief Marketing and Communications Officer, The Cleveland Clinic
  • Tom Hileman, President, Hileman Group
TAGS:
Telehealth healthcare trends healthcare digital marketing healthcare strategy and planning
Monday, November 02, 2020 3:45PM - 4:45PM Save to Calendar

3:45PM - 4:45PM

Platform versus Partnership: Finding Balance Between the Features, Functions and Facilitators

Tools, Technology and Analytics
  • Noel

How best to strike a balance between features, functions and facilitators? Goshen Health has developed a strategy to cut through the noise of marketing vendors and find the tools and partnerships needed to develop a robust digital front door strategy. Join this session to learn how the organization gained executive buy-in and budget and developed the foundations needed to build a consolidated platform for the digital front door for both now and the long-term. 

  • Noel Coleman, President of Enterprise, Doctor.com
TAGS:
healthcare digital marketing digital marketing strategy marketing tools
Monday, November 02, 2020 3:45PM - 4:45PM Save to Calendar

3:45PM - 4:45PM

Leveraging AI in a Time of Crisis: How UCLA Health Used a Chatbot to Help their Community

Digital Marketing and Advertising - Sponsor: Chatmeter
  • Tanya
  • Brian

As the COVID-19 pandemic evolved, UCLA Health knew that their patients and community had questions about symptoms and access to care. Rather than rely on static web content to deliver information, the UCLA Health team launched an AI-powered chatbot in a matter of days that could help answer questions and provide a risk assessment to help guide users to care recommendations. User response was immediate and eye opening. Learn how the UCLA team put into action the resources necessary to keep the chatbot up-to-date and how they leveraged conversation data to continuously improve the experience.

  • Tanya Andreadis, Chief Marketing Officer, UCLA Health
  • Brian Gresh, President, Loyal
TAGS:
AI Artificial Intelligence chatbot COVID-19 healthcare digital marketing digital marketing strategy
Monday, November 02, 2020 3:45PM - 4:45PM Save to Calendar

3:45PM - 4:45PM

Creating an Army of Social Media Physician Ambassadors

Social Media and Mobile Tools - Sponsor: Team SI
  • Chloe
  • Karen

Social media has revolutionized how physicians share health information. Recently, the Mount Sinai Health System launched a Social Media Ambassador Summit program that trains and encourages designated physicians in 15 service lines to build their thought leadership presence in online communities by becoming trusted voices and publicizing research and innovation at Mount Sinai. Learn how, through various social media tactics, these physicians can enhance the hospital’s reputation rankings, referrals and brand awareness.


  • Chloe Politis, Director of Digital and Social Media, Mount Sinai Health System
  • Karen Wish, Vice President and Chief Marketing Officer, Mount Sinai Health System
TAGS:
brand strategy social media strategy healthcare digital marketing digital marketing strategy
Monday, November 02, 2020 3:45PM - 4:45PM Save to Calendar

3:45PM - 4:45PM

Building Confidence and Personalizing Consumer Communications Across All Channels

Content Strategy
  • Karina
  • Brad

Gaining confidence in a CRM system and proving its value can be an internal hurdle. Providence has successfully leveraged data and clinically based predictive models, through CRM, to create communication programs across all channels that are efficient and effective at driving individuals to action. One key takeaway in building CRM confidence and personalized 1:1 marketing is to educate internal teams that data security and privacy are always top of mind when employing data-driven strategies.

 

  • Karina Jennings, Vice President, Marketing Strategy and Planning, Providence St. Joseph Health
  • Brad Wensel, Executive Vice President, Chief Customer Officer, Healthgrades
TAGS:
CRM healthcare digital marketing digital marketing strategy healthcare CRM
Monday, November 02, 2020 3:45PM - 4:45PM Save to Calendar

3:45PM - 4:45PM

Avoiding Trips and Falls: Lessons Learned from an Agile Website Redesign

Branding, Design and Usability
  • Dagmara

Should you use agile in redesigning your website? That depends on how much hair you want to pull out versus how much time you need to save. Most websites are designed using a standard “waterfall approach” or sometimes, an “agile lite” approach. True agile, which is time-limited, is a different beast altogether. In this session, learn about agile’s pros and cons, impact on budget and timelines and how to use agile to your best advantage. Avoid the trips and falls, like getting a product you did not want, or expect.


  • Dagmara Scalise, Systems Director of Marketing, Bristol Health
TAGS:
website redesign digital planning healthcare digital marketing strategy agile website planning
Monday, November 02, 2020 3:45PM - 4:45PM Save to Calendar

3:45PM - 4:10PM

How to Be TikTok Famous in Healthcare

HCIC Sprints - Sponsor: MERGE
  • Lannie

Learn the basics of TikTok and see how physicians are using it to educate patients and invite them to their practice. Explore how to evaluate new platforms to use in your marketing efforts.

  • Lannie Byrd, Chief Operating Officer, Team SI
TAGS:
Social Media Patient Engagement patient acquisition social media strategy healthcare digital marketing patient education TikTok
Monday, November 02, 2020 3:45PM - 4:10PM Save to Calendar

4:15PM - 4:40PM

Finding Pinspiration: How to Effectively Include Pinterest in Your Marketing Strategy

HCIC Sprints - Sponsor: MERGE
  • Shaylyn
  • Suzanna

Pinterest is more than DIY home improvement projects and wedding ideas. It is a complex search tool that allows over 320 million monthly users to find inspiration and make personalized shopping decisions. So why can’t it help with making healthcare decisions too? Get inspired with best practices for how you can use your health and wellness content to create pins that reach household healthcare decision makers where they least expect it.

  • Shaylyn Brady, Digital Marketing Associate, Henry Ford Health System
  • Suzanna Smentowski, Marketing and Digital Content Writer, Henry Ford Health System
TAGS:
Social Media Content Strategy social media strategy healthcare digital marketing Pinterest
Monday, November 02, 2020 4:15PM - 4:40PM Save to Calendar

4:45PM - 5:00PM

Intra-Session Break in the Foyer - Centretek

Sponsored by: Centretek

TAGS:
Monday, November 02, 2020 4:45PM - 5:00PM Save to Calendar

5:00PM - 6:00PM

Using Search as Part of Your Programmatic Strategy

Digital Strategic Planning - Sponsor: Coffey Communications
Plaza II-III
  • Jorge

Search terms get expensive as competitors enter the equation. How can lean budgets compete using search performance in other channels? Hear how UI Health Care used digital signals to uncover intent and the human beings behind the clicks and search queries. This session demonstrates how to reach highly receptive audiences by creating a full-funnel, cross-channel approach that engages high-intent users.


Max Freund, Director, Digital and Multimedia, University of Iowa Health Care


  • Jorge Cordova, Digital Media Director, SPM Marketing and Communcations
TAGS:
digital strategy SEO search strategy search
Monday, November 02, 2020 5:00PM - 6:00PM Save to Calendar

5:00PM - 6:00PM

Consumerism in Healthcare: It’s Not Just Primary Care

Consumer Engagement Tools
  • Heidi

The rise of consumerism in healthcare has been well-documented over the past several years. And it’s not just impacting primary care. Studies have shown that 84% of patients research treatment options online after receiving a diagnosis and 34% ultimately self-refer to a specialist. Hear how the Roswell Park Comprehensive Cancer Center leveraged these trends by investing to capture patients researching specialist providers online.

Aaron Kornetzke, Head of Direct to Consumer, Doximity

  • Heidi Findlay, Executive Director of Marketing and Communications, Roswell Park Comprehensive Cancer Center
TAGS:
search strategy healthcare provider search healthcare consumerism consumerism
Monday, November 02, 2020 5:00PM - 6:00PM Save to Calendar

5:00PM - 6:00PM

Artificial Intelligence (AI) For Real: A Look at How AI Engages Patients and Propels the Organization

Tools, Technology and Analytics
  • Drew

Artificial Intelligence (AI) has grown from vague promises to enabling prescriptive analytics directing the next best actions in patient journeys. The patient engagement results are promising, with campaigns outperforming control groups over 300%! However, AI advocates must navigate political and technical barriers. In this session, listen as Virtua Health shares its journey of enabling AI for breast health engagement and other services. Leave with a better understanding of AI’s capabilities, results and how to drive enthusiasm from service line, clinical and financial leaders.


Dave Paveletz, Marketing Strategist – CRM Lead, Virtua Health

  • Drew Diskin, Director of Marketing Technology, Virtua Health
TAGS:
Patient Engagement AI Artificial Intelligence
Monday, November 02, 2020 5:00PM - 6:00PM Save to Calendar

5:00PM - 6:00PM

The One Thing That Will Grow your Digital Engagement

Digital Marketing and Advertising - Sponsor: Chatmeter
  • Dan

What works best in digital marketing? What makes consumers passionate about your brand in social and digital media? What drives brand advocacy and growth? Social media memes? Innovation? Compassion? Storytelling? In this session, learn how, after testing hundreds of possibilities, Michigan Medicine found one thing that creates brand advocacy and emotional engagement. Learn how to find your own “one thing” by creating team alignment, using emotional intelligence for better brand research and transforming healthcare with data-informed decisions.

Rebecca Priest, Director of Marketing, Michigan Medicine

  • Dan Cobb, CEO, Daniel Brian Advertising
TAGS:
brand strategy social media strategy digital marketing strategy digital engagement
Monday, November 02, 2020 5:00PM - 6:00PM Save to Calendar

5:00PM - 6:00PM

The Rise of Schemas for More Effective Voice Search and to Dominate Local SEO

Social Media and Mobile Tools - Sponsor: Team SI
  • Lori
  • Sujal

With the increase in the use and popularity of voice search, website visitors expect the same experience and results whether verbalizing their requests or typing it into a search bar. So, what should health organizations be implementing today to prepare for voice search and to help dominate their local SEO?  Find out how Beaumont Health is preparing their sites for voice search, how the implementation of schemas has positively impacted their overall search results, and how things will continue to evolve as the use of voice search increases.


 

  • Lori Manos, Director, Web Marketing, Beaumont Health
  • Sujal Raju, President & Founder, Enqbator
TAGS:
voice search Schema voice SEO voice technology website experience
Monday, November 02, 2020 5:00PM - 6:00PM Save to Calendar

5:00PM - 6:00PM

Speaking the Same Language: Understanding Provider Perspectives on Digital Access

Content Strategy
  • Vishal
  • Erin

What do providers think about your plans to expand digital access? Chances are they have some concerns. No one knows provider information better than providers themselves and yet, only half of providers with a find-a-provider profile are fully involved in curating them. Provider motivations can be very different from the objectives of their health system’s digital engagement strategy. Hear recent survey findings from 200 providers and real-life examples of successful provider engagement in digital initiatives.


  • Vishal Patel, Primary Care Clinical Leader, Christiana Care Health System
  • Erin Jospe, Chief Medical Officer & Senior Vice President, Account Management, Kyruus
TAGS:
provider search healthcare digital marketing digital marketing strategy physician search provider engagement digital access
Monday, November 02, 2020 5:00PM - 6:00PM Save to Calendar

5:00PM - 6:00PM

Healthcare is a Consumer Product: Design It Like One

Branding, Design and Usability
  • Katie

Healthcare often thinks of itself as an industry unlike any other. While healthcare does offer considerable and unique complexities, at the end of the day, it's a consumer product. As such, it must be designed around the service - the customer experience - in order to stay relevant and compete against an ever-evolving landscape. Learn how to use service design to generate transformational ideas and gain buy-in for and operationalize those ideas.

  • Katie Templin, Senior Director of Experience Design, Hero Digital
TAGS:
patient experience healthcare digital marketing healthcare consumerism digital marketing strategy digital marketing planning customer experience
Monday, November 02, 2020 5:00PM - 6:00PM Save to Calendar

5:30PM - 5:55PM

The Connective Power of Personalization

HCIC Sprints - Sponsor: MERGE
  • Brenda
  • Lee Ann

Personalization is a buzzword – although paramount to driving consumer engagement. It’s core to Pandora’s DNA and it's what delivers listeners’ next best song and helps brands connect 1:1 to their customers.  Hear how Marin Health found success partnering with Pandora to create a customized listening experience that helped tackle brand perception challenges using the power of sound and positive community outreach. Learn how Marin cultivated a passionate customer base that fostered engagement and drove business results.


  • Brenda Goodman, Principal Media Consultant, BGoodMarketing
  • Lee Ann Longinotti, Vice President/Head of Industry, Healthcare and Pharma, Pandora
TAGS:
Personalization customer engagement healthcare digital marketing digital marketing strategy Pandora
Monday, November 02, 2020 5:30PM - 5:55PM Save to Calendar

6:00PM - 7:30PM

Opening Reception in the Exhibit Hall

Join us Monday evening for the opening reception with appetizers, cocktails and networking with colleagues, sponsors and exhibitors. 

TAGS:
Reception
Monday, November 02, 2020 6:00PM - 7:30PM Save to Calendar
Tuesday, November 03, 2020

7:00AM - 5:30PM

Registration Open

The registration desk opens at 7:00am and closes at 5:30pm

TAGS:
Registration
Tuesday, November 03, 2020 7:00AM - 5:30PM Save to Calendar

7:30AM - 8:30AM

Breakfast

Join us for Breakfast

TAGS:
Breakfast
Tuesday, November 03, 2020 7:30AM - 8:30AM Save to Calendar

7:45AM - 8:00AM

Opening Remarks

Join us for the opening of 2020 HCIC, welcoming remarks and general session!

TAGS:
General Session
Tuesday, November 03, 2020 7:45AM - 8:00AM Save to Calendar

8:00AM - 9:15AM

From the Billboard to the Exam Room: How to Deliver on the Promise of Your Brand

General Session

The billboards show a mere 3-minute wait time at the ER or promise that your hospital is the place “where everyone knows your name.” Those may be great marketing campaigns, but does the staff deliver on the promises made? Is what you promise in your marketing being delivered to every patient and family member? Are the messages clear and consistent from senior leadership to the front-line staff and everywhere in between?

In this keynote session, Jake Poore, President of Integrated Loyalty Systems, helps you understand how to create alignment and deliver on your organization’s brand promise. Discover where loyalty comes from to ensure everyone understands how organizational DNA must be balanced between the clinical and human levels. And, explore how to operationalize the organization’s vision and marketing promises at all levels so that the patient expectations are met and exceeded. 

Jake Poore
President, Integrated Loyalty Systems, Inc.

TAGS:
Tuesday, November 03, 2020 8:00AM - 9:15AM Save to Calendar

9:15AM - 10:15AM

Break in the Exhibit Hall

Break in the exhibit hall. Join the HCIC sponsors and exhibitors for insightful information, coffee, drinks and snacks!

TAGS:
Tuesday, November 03, 2020 9:15AM - 10:15AM Save to Calendar

10:15AM - 11:15AM

Digital Engagement: Jump-Start Patient Discovery and Conversion with Voice SEO and Conversational Engagement

Digital Strategic Planning - Sponsor: Coffey Communications
Plaza II-III

Google gets an estimated 70,000 health-related search queries every minute. Is your digital front door capturing consumers as they search, and do you have a plan to convert them into patients? In this session, explore the challenges consumers face in finding care, identify new opportunities to expand the digital front door, understand the need to embrace conversational voice and chatbot technologies, including voice SEO and learn how new  technologies like conversational microbots can improve engagement.

Thomas Neumann, Executive Director, Marketing, Content and Creative Services, The Cleveland Clinic
Kristi Ebong, Senior Vice President,
and
Beth Strohbusch, Senior Vice President, Orbita 

TAGS:
engagement voice search digital strategy SEO microbots voice SEO chatbot voice technology
Tuesday, November 03, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

Driving Patient Access Through Digital Channels and Online Scheduling

Consumer Engagement Tools
  • Jordan

Roper St. Francis Healthcare is meeting consumer demand for better access to care in a competitive market by tying real-time online scheduling into digital channels and overall brand strategy with the goal to facilitate accurate appointments for primary care, specialists and labs across the network. In this session, see results and insights that have the C-Suite engaged and learn about emerging trends in digital channels to attract patients.


Nichole Stevens, Director of Marketing and Business Development, Roper St. Francis Healthcare 

  • Jordan Pisarcik, Vice President Growth and Customer Engagement, DocASAP
TAGS:
Tuesday, November 03, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

“Nice to Virtually Meet You:” Connecting Patients to Virtual Care

Tools, Technology and Analytics
  • Katie
  • Katie

As healthcare technology evolves, organizations are taking a consumer-centric approach to acquire and retain patients. Virtual care is a crucial part of that strategy, as convenience is a patient expectation across generations. This session reveals how one health system’s marketing team ties CRM into their virtual care strategy and uses it to target patients, connect them to providers and track their journey from initial outreach – to virtual visit – to actual encounter.


 

  • Katie Cunningham, Brand Manager, Marshfield Clinic Health System
  • Katie Scott, Lead Client Strategist, Welltok
TAGS:
Telehealth digital strategy patient acquisition healthcare digital marketing patient retention virtual healthcare
Tuesday, November 03, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

Stop Competing with Yourself: How a Consumer-Focused Strategy Can Unify Your Organization and Website

Digital Marketing and Advertising - Sponsor: Chatmeter
  • Tashika

Memorial Hermann Health System’s (MHHS) website strategy reflected their business model – multiple websites aligned to service lines. In this session, hear how, after assessing their consumer’s digital engagement, MHHS embarked on a two-year website redesign and migration project to align subsites with individual identities into a cohesive consumer-focused website. Learn why they chose their consumer-focused CMS, how they got buy-in from internal stakeholders, how they reduced their page count by streamlining content from multiple business areas and results from the launch.

Derek Kelsheimer, Senior Marketing/Web Analytics Specialist, Memorial Hermann Health System 


  • Tashika Varma, Senior Digital Marketing Specialist, Memorial Hermann Health System
TAGS:
CMS website redesign healthcare digital strategy digital engagement
Tuesday, November 03, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

1MM Email Addresses: Now What?

Social Media and Mobile Tools - Sponsor: Team SI
  • Sarah
  • Bridget

In 2019, Banner Health adopted the use of health risk assessments (HRAs) as marketing tools to identify at-risk consumers who would benefit from knowing their risk factors. Instead of broadly promoting the tool, Banner took a precise approach. Learn how Banner leveraged highly cultivated CRM and intelligently targeted digital advertising on social media and search engine marketing to make participating easy for consumers and provide analytics/data that is simple to track and report to key stakeholders.


  • Sarah Boggan, Marketing Director, Acute Services, Banner Health
  • Bridget Thomas, Director of Client Success, Medicom Health
TAGS:
CRM email marketing healthcare marketing strategy digital marketing strategy advertising
Tuesday, November 03, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

Breaking Through: Creating Leadership Events that Engage Today’s Digital Audience

Content Strategy
  • Sue
  • Debra

There are no captive audiences today. Whether you’re creating a team meeting for 12 or a leadership event for 1200, your content and speakers must truly engage, or half the room will soon be looking at their mobile devices – texting, emailing or shopping on Amazon. Learn how to take advantage of powerful new tools and strategies for breaking through the noise, including rapid micro and visual storytelling, gamification, and the “know, feel, do” approach. Yes, in-person events are still key to building the right culture, strengthening relationships and generating excitement, but only if you leverage innovative approaches that earn attention and involve the audience.

  • Sue Jablonski, Chief Marketing & Communications Officer, Ohio Health
  • Debra Jasper, Chief Executive Officer, Mindset Digital
TAGS:
Content Strategy engagement digital marketing strategy marketing innovation
Tuesday, November 03, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

What’s Brand Got to Do with It? Moving Beyond Brand as a Secondhand Emotion in the Digital Patient Journey

Branding, Design and Usability
  • Roselena

Data tied to online experience informs strategic decisions in our institutions and fuels our innovation. What happens when we consider the role brand ad campaigns have on driving an online experience? How do we quantify brand in terms of how patients engage and make care decisions? Brand is often not seen as a strong digital contribution because it lacks the KPIs of other campaigns, but brand campaign spend has a positive impact on digital metrics. Explore the impact a LCMC Health brand-based ad campaign had on driving patients through the conversion journey. Examine how attribution tied to a multichannel campaign proves the value of a strong brand to drive engagement. 

  • Roselena Martinez, Director of Digital Strategy, LCMC Health
TAGS:
Digital Marketing brand strategy healthcare digital marketing attribution online experience
Tuesday, November 03, 2020 10:15AM - 11:15AM Save to Calendar

10:45AM - 11:10AM

Marketing Automation + Going Social = HRA Success and ROI

HCIC Sprints - Sponsor: MERGE
  • Laura
  • Melissa

In a hyper-crowded digital and social media marketing landscape, it is a challenge to stand out and reach consumers via channels they are engaging with daily. Through targeted social media and marketing automation outreach driving to health risk assessments, hear how Medical City Healthcare connected with potential patients in a meaningful, personalized way. Learn how Medical City delivered additional relevant health information customized to locations, 24/7 nurse line access and appointment scheduling with a series of email follow-ups, optimized for the mobile experience.


  • Laura DeSmeth, Assistant Vice President, Digital Marketing, Medical City Healthcare
  • Melissa Voss, Director, Integrated Marketing, Healthgrades
TAGS:
Patient Engagement Digital Marketing Personalization Marketing Automation customer engagement social media marketing
Tuesday, November 03, 2020 10:45AM - 11:10AM Save to Calendar

11:15AM - 11:30AM

Intra-Session Break in the Foyer - Centretek

Sponsored by: Centretek

TAGS:
Tuesday, November 03, 2020 11:15AM - 11:30AM Save to Calendar

11:30AM - 12:30PM

Beyond the Click: Planning and Augmenting Digital Strategies with CRM Data

Digital Strategic Planning - Sponsor: Coffey Communications
Plaza II-III
  • Michelle

Marketers today have more options than ever to connect with audiences, but many struggle to demonstrate how their efforts contribute to the organization’s bottom line. Open and click through rates are important, but without connecting marketing activities to revenue, the metrics mean little to leadership. In this session, learn how to use your CRM to help guide strategic planning decisions, and demonstrate how website engagement, social media and digital efforts can be attributed to downstream charges.


Jessica Berto, Executive Director of Marketing, Loma Linda University Health

  • Michelle Gray, Account Director, LionShare, Inc.
TAGS:
Social Media CRM engagement ROI digital strategy social media strategy strategic planning CRM strategy
Tuesday, November 03, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

How the US Oncology Network Generated 4x Reviews Through People, Process and Tools

Consumer Engagement Tools
  • Aaron

In this session, learn how the US Oncology Network implemented review generation strategies that quadrupled provider review volume in 18 months and increased provider ratings across a nationwide network of cancer centers. Gain insight into the use of a network-wide testimonial campaign implementation, including physician buy-in, review platform decisions and patient feedback automation. Leave with actionable advice on processes and tools that allowed The Network to manage hundreds of locations and 1,200 providers.

Emily Kessler, Manager, Practice Marketing, The US Oncology Network


  • Aaron Clifford, Senior Vice President, Marketing and Business Development, Binary Fountain
TAGS:
healthcare digital marketing healthcare digital strategy healthcare strategy online reviews
Tuesday, November 03, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

Better Digital Asset Management: Distributing Marketing Materials Development Enterprise-Wide While Protecting the Brand

Tools, Technology and Analytics

Do you struggle with how best to manage the voracious demand for marketing materials throughout your organization? Do you long to distribute responsibility for marketing outside of your department but fear loss of control of your brand/graphic standards? In this session, learn how Bronson Healthcare improved its digital asset management while widely distributing control by deploying technology that manages assets, allows customizations within standards, manages workflow approvals and finalizes the marketing materials quickly and efficiently.


Cynthia Carpenter, Corporate Communications Manager, Bronson Healthcare
Neal Reynolds, President, HealthcareMarketingCenter.com

TAGS:
digital marketing strategy DAM digital asset management
Tuesday, November 03, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

From Wayfinding to Storytelling: Take Control of the Google Business Profile

Digital Marketing and Advertising - Sponsor: Chatmeter
  • Lisa

Do you control and maximize your Google business profile? If not, join this session to learn how Oregon Health & Science University focused on the Google My Business profile to improve wayfinding, to answer questions for online reputation management, to share great stories with provider videos to demonstrate clinic and provider excellence and to leverage local paid media to elevate hospital clinics and providers as part of the Google My Business profile work.

  • Lisa Williams, Director, Digital Engagement, Oregon Health & Science University
TAGS:
Reputation Management digital strategy provider search search healthcare digital strategy physician search Google my business profile
Tuesday, November 03, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

The Northwell DPX App: Using Metrics and User Feedback to Enhance the Digital Patient Experience

Social Media and Mobile Tools - Sponsor: Team SI
  • Mike

In late 2019, Northwell Health launched a new digital patient experience (DPX) including a bespoke mobile app that provides appointment booking, the ability to find physicians and locations, unified billing and a personalized experience. Since launching, Northwell has worked to build a scalable model to evaluate the current patient experience and to understand how to improve on it. Learn how Northwell makes product decisions to enhance this experience through metrics and user feedback.


Judy Liang, Product Owner, Digital Patient Experience, Northwell Health

  • Mike Mangi, Director of Innovation, Phase2
TAGS:
Digital Marketing patient experience digital experience marketing strategy digital media mobile app
Tuesday, November 03, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

Power Your Organic Content and Spend Less on Paid Tactics

Content Strategy
  • Ahava

We all know that landing pages and campaigns work best when we have great evergreen content living on our websites. Learn how Penn Medicine revamped organic pages for cancer and heart services that led to enhanced conversions at a lower cost. Learn to build a content strategy that encompasses competitors, SEO data and brand guidelines that speak directly to audiences and improve your landing and evergreen content pages.


Aaron Johnson, Senior Director, Digital Strategy, Penn Medicine, University of Pennsylvania Health System

  • Ahava Leibtag, President, Aha Media Group
TAGS:
Content Marketing SEO digital marketing strategy content planning content marketing strategy
Tuesday, November 03, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 9:30PM

Connecting Patients to Care Through Online Scheduling in a World-Class Doctor Finder

Branding, Design and Usability
  • Sebastian

With a focus on the digital aspects of the patient journey, including call center interactions, learn from Scripps Health about the benefits of native scheduling as well as the hidden risks. These risks include the tough choices between building native, linking to a widget or using a third-party service, building the ideal internal team and navigating the organizational paths to building successful new online tools. See a live demo of the provider finder in action, and how it leads to real-world results.


Jamie Ryan, Senior Director of Digital Technology and Marketing Operations, Scripps Health  

  • Sebastian Friedrich, CEO/Founder, Combinaut
TAGS:
digital innovation healthcare trends digital marketing strategy healthcare digital marketing healthcare innovation online scheduling
Tuesday, November 03, 2020 11:30AM - 9:30PM Save to Calendar

11:30AM - 11:55AM

An Urgent Need for Access: How Piedmont Expanded Online Scheduling to Convenient Care Sites

HCIC Sprints - Sponsor: MERGE
  • Katie

Convenience isn’t just a preference, it’s a deciding factor. Consumers are seeking quick and close access, with 44% and 39% visiting urgent care and retail clinics respectively within the last year. In response to growing consumerism, Piedmont Healthcare expanded beyond its traditional walls with dozens of Piedmont QuickCare and urgent care facilities and integrated them into their find-a-provider. Learn how the team successfully launched seamless “Save-my-Spot'' scheduling to simplify access and differentiate their patient experience.

 

  • Katie Logan, Chief Consumer Officer, Piedmont Healthcare
TAGS:
healthcare innovation patient access healthcare marketing strategy find-a-doc provider finder physician finder
Tuesday, November 03, 2020 11:30AM - 11:55AM Save to Calendar

12:00PM - 12:25PM

Analytics at the Center of the Decision-Making Process

HCIC Sprints - Sponsor: MERGE

In the era of data overload, converting data into actionable insights is a key area of marketing activities. Using insightful dashboards and automated data processing tools, Piedmont has successfully transformed its culture into a data-centric organization. This presentation showcases how Piedmont effectively provides and shares actionable insights using data visualization tools, our patient panel platform, and data integration tools.

Bennett Lee, Manager of Insights and Analytics, Piedmont Healthcare

TAGS:
Digital Marketing Data Analytics healthcare digital marketing marketing analytics
Tuesday, November 03, 2020 12:00PM - 12:25PM Save to Calendar

12:30PM - 1:15PM

Luncheon and Networking Roundtables

Join us for lunch and robust conversation with your colleagues. At today's luncheon, you can choose a table with a topic of interest to you (from more than 40 options) or a table with no pre-defined discussion topic. The decision is yours! 

 

TAGS:
Luncheon General Session
Tuesday, November 03, 2020 12:30PM - 1:15PM Save to Calendar

1:15PM - 1:45PM

John A. Eudes Vision & Excellence Award and the Healthcare Internet Hall of Fame Presentation

Join us to honor the 2020 recipient of the John A. Eudes Award for Vision & Excellence and the induction of the 2020 class of the Healthcare Internet Hall of Fame.

TAGS:
Tuesday, November 03, 2020 1:15PM - 1:45PM Save to Calendar

1:45PM - 2:45PM

Break in the Exhibit Hall

Break in the exhibit hall. Join the HCIC sponsors and exhibitors for insightful information, coffee, drinks and snacks!

TAGS:
Tuesday, November 03, 2020 1:45PM - 2:45PM Save to Calendar

2:45PM - 3:45PM

Make the Case for a New Digital Experience

Digital Strategic Planning - Sponsor: Coffey Communications
Plaza II-III

Marketing executives have big ideas but getting buy-in can be difficult. For Montage Health, as a result of years of investing in partnerships to expand care options and the organization’s rebrand, the website had become a fractured experience. In this session, learn how they invested in research to make the case for their new digital experience and follow their journey to secure support and re-imagine the growing system’s digital experience.

Mary Barker, Chief Communications Officer, Montage Health
Andrea Joyner, Director of Product Strategy, Geonetric


TAGS:
website experience website redesign voice of the digital customer digital experience
Tuesday, November 03, 2020 2:45PM - 3:45PM Save to Calendar

2:45PM - 3:45PM

Building on your Brand: The Intersection of Patient Experience, Digital Engagement and Brand Loyalty

Consumer Engagement Tools
  • Chrissy

As healthcare consumers look more to online reviews and ratings when seeking care, the internet has become a platform where trust between consumers and healthcare providers has the potential to be built or destroyed. In this session, understand the drivers of patient loyalty, how physicians build trust with patients and a framework to identify and develop content that attracts consumers with the goal to convert them to new patients.

 

  • Chrissy Daniels, Partner, Medical Practice, Consumerism and Transparency, Press Ganey Associates, Inc.
TAGS:
Patient Engagement Consumer Engagement brand strategy healthcare digital marketing online reviews healthcare reviews
Tuesday, November 03, 2020 2:45PM - 3:45PM Save to Calendar

2:45PM - 3:45PM

Uniting Physician Outreach, Marketing and Access with Patient Lifetime Value

Tools, Technology and Analytics
  • Craig
  • Chris

We all talk about breaking down barriers, but that really can't happen if different departments seek vastly different goals and metrics. To avoid this flaw, HonorHealth has ensured that Physician Outreach, Marketing and Access all unite under the concept of Patient Lifetime Value (PLTV). These metrics and standards unify departments if certain nuances are understood. In this session, learn from HonorHealth on how to approach and operationalize a PLTV approach across departments.


  • Craig Kartchner, Associate Vice President, Marketing, HonorHealth
  • Chris Hemphill, Director of Client AI and Operations, SymphonyRM
TAGS:
healthcare digital marketing physician outreach marketing strategy patient lifetime value
Tuesday, November 03, 2020 2:45PM - 3:45PM Save to Calendar

2:45PM - 3:45PM

The Creative Process at the Speed of Social

Digital Marketing and Advertising - Sponsor: Chatmeter
  • Chip

As more big box retailers get into healthcare, marketers must change their approach to advertising. Learn from two Los Angeles Creatives on how to develop ideas and solve problems for clients. Learn how they think of digital executions that are both creative and results driven. Hear examples from American Express, Warner Bros. Studios and KB Homes that deliver an underlying theme - all great advertising starts with the creative process and a clear insight from the client.


Craig Newman, Cinematographer and Executive Producer, Newman Creative LLC.
 

  • Chip Waters, Executive Creative Director, Waters Creative Enterprises
TAGS:
digital marketing strategy marketing strategy marketing innovation
Tuesday, November 03, 2020 2:45PM - 3:45PM Save to Calendar

2:45PM - 3:45PM

Learn How Henry Ford Health System Used Social Influencer Marketing to Boost Awareness

Social Media and Mobile Tools - Sponsor: Team SI
  • Stephanie

Hear how Henry Ford Health System (HFHS) used a social influencer campaign that allowed the influencers to share stories about how they take care of their heart health with healthy eating habits and exercise. The influencers wove messaging about their experience with Henry Ford into their stories and incorporated a strong call to action to take the Heart Health Risk Assessment (HRA). This campaign resulted in increased awareness and HRA completes, during an otherwise “slow” time period for Marketing – SUMMER!


 

  • Stephanie Giorio, Senior Marketing Lead, Henry Ford Health System
TAGS:
influencer marketing social media marketing
Tuesday, November 03, 2020 2:45PM - 3:45PM Save to Calendar

2:45PM - 3:45PM

Solving the Physician Communication Conundrum: How a Children’s Medical Center Cracked the Code

Content Strategy

Having a consistent presence is one of the most critical, and most challenging, parts of an overall physician communication strategy. Learn how Children’s Wisconsin used a multi-step plan to successfully engage with referring physicians and Medical Staff. Hear how their structured approach allowed Children’s to communicate in a timely and effective way to almost 1,300 physicians and hundreds of PAs, Nurses and other allied Medical Professionals and see measurable data to back it up.


Nancy Vanselow, Referral Development Manager, Children’s Hospital of Wisconsin
Emilie Ansel, Chief Executive Officer, Private Health News

TAGS:
healthcare marketing digital planning and strategy provider communication physician communication
Tuesday, November 03, 2020 2:45PM - 3:45PM Save to Calendar

2:45PM - 3:45PM

Using Mixpanel to Analyze Customer Behavior and Journeys in The Ohio State Wexner Medical Center’s MyHealth App

Branding, Design and Usability
  • Max

Learn how The Ohio State University Wexner Medical Center implemented a third-party tool, Mixpanel, in their MyHealth mobile app to record analytics and customer behavior. Mixpanel allows for tagging significant actions in the app and recording specific properties of these actions as well as other features such as creating measurable funnels, user paths through the app, A/B testing and customized reported on configurable groups of events. Learn how the Ohio State team uses this data to improve their app experience.


  • Max Elsass, Senior Digital Optimization Specialist, The Ohio State University Wexner Medical Center
TAGS:
healthcare digital marketing mobile app mobile health app digital marketing innovation Mixpanel
Tuesday, November 03, 2020 2:45PM - 3:45PM Save to Calendar

2:45PM - 3:10PM

How UHS Created a Community by Connecting Employees Through a Mobile App

HCIC Sprints - Sponsor: MERGE

Learn how the communications team at UHS used employee feedback to identify gaps in their communication strategy, selected and received leadership support for a mobile solution and ultimately implemented a new channel for employees. Hear how this successful communication strategy created a stronger community at UHS and connected employees to the organization and one another.


Carrie Davis, Director of Marketing and Public Relations and Steven Perlin, Social Media Specialist, UHS

TAGS:
Employee Engagement mobile app
Tuesday, November 03, 2020 2:45PM - 3:10PM Save to Calendar

3:15PM - 3:40PM

Make Them Smile, Then Make Them Think: The Case for Humor in Healthcare

HCIC Sprints - Sponsor: MERGE
  • Andy

Healthcare is serious business. And the somber nature of our work is reflected in how we present our product to the public. But there is a well-supported set of reasons why humor may be the best medicine for the staleness of healthcare marketing. Our consumers are human, with human thoughts and emotions, looking for the next opportunity to smile. Learn from a case study on how earning that smile can be a major step to getting your message heard.


  • Andy Lawson, AVP, Digital and Integrated Content, HCA West Florida
TAGS:
Patient Engagement Consumer Engagement healthcare marketing
Tuesday, November 03, 2020 3:15PM - 3:40PM Save to Calendar

3:45PM - 4:00PM

Intra-Session Break in the Foyer - Centretek

Sponsored by: Centretek

TAGS:
Tuesday, November 03, 2020 3:45PM - 4:00PM Save to Calendar

4:00PM - 5:15PM

Fireside Chat with Kareem Abdul Jabbar

General Session

Fireside Chat with Kareem Abdul Jabbar moderated by Tanya Andreais, Chief Marketing Officer, UCLA Health

TAGS:
Tuesday, November 03, 2020 4:00PM - 5:15PM Save to Calendar

5:15PM - 6:45PM

Tuesday Reception in the Exhibit Hall

Join us Tuesday evening for the opening reception with appetizers, cocktails and networking with colleagues, sponsors and exhibitors. 

TAGS:
Reception
Tuesday, November 03, 2020 5:15PM - 6:45PM Save to Calendar
Wednesday, November 04, 2020

7:30AM - 8:30AM

Breakfast

Join us for breakfast this morning. 

TAGS:
Breakfast Social Event
Wednesday, November 04, 2020 7:30AM - 8:30AM Save to Calendar

7:45AM - 8:00AM

Opening Remarks

Join us for the opening of today’s session, with important announcements.

TAGS:
General Session
Wednesday, November 04, 2020 7:45AM - 8:00AM Save to Calendar

8:00AM - 9:15AM

Reaching Your Next Summit: 7 Vertical Lessons and 1 Essential Question for Leading with Impact

General Session

Healthcare professionals often struggle to deliver more value under tightening business constraints and rising expectations. Add the complications of regulations, engaging a multi-generational work force, constantly evolving technology, economic pressure, plus the chaos of our new day-to-day life and you have a serious challenge. After facing the same frustrations from the front lines to the executive level for more than 20 years, hear how Manley Feinberg II, Chief Experience Officer of Vertical Lessons, believes the answer is in equipping individuals at all levels to think, act and influence as leaders in their environment. Learn his 7 leadership strategies that will empower you to stretch your comfort zones and discover the one essential area you must micro-manage to gain clarity in the chaos. Leave with tools you can use immediately to develop a leadership mindset that engages, equips and inspires both you and your team members to step up and lead regardless of title. 

Manley Feinberg II
Chief Experience Officer, Vertical Lessons

TAGS:
Wednesday, November 04, 2020 8:00AM - 9:15AM Save to Calendar

9:15AM - 10:15AM

Closing Break in the Exhibit Hall

This is your last opportunity to visit the HCIC sponsors and exhibitors for insightful information, coffee, drinks and snacks!

TAGS:
Wednesday, November 04, 2020 9:15AM - 10:15AM Save to Calendar

10:15AM - 11:15AM

The COVID-19 Crisis: How Two Health Systems Responded to Triage Community Members

Digital Strategic Planning - Sponsor: Coffey Communications
Plaza II-III
  • Ben

Last spring all of us were thrust into a new world when the Coronavirus pandemic hit. Amazingly, health systems responded at a time where communities needed comfort and reassurance. During this session, hear how Franciscan Health and St. Bernards Healthcare implemented a COVID-19 management process and a tightly aligned mobile screening tool that helped triage patients and provided a customized call to action for next steps. Risk is no longer binary; yes or no. See how these providers created resources for unique risk-levels to maximize risk mitigation, cost containment and market share growth during the crisis. 

Laura Pickens, Vice President, Marketing and Public Relations, St. Bernards Healthcare
Gregg Gossett, Chief Executive Officer, HealthAware, an Eruptr Company

  • Ben Seyden, Marketing Director, Franciscan Alliance, Inc.
TAGS:
healthcare innovation healthcare trends COVID-19
Wednesday, November 04, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

How to Engage Consumers and Gain Competitive Advantage for Your Service Lines

Consumer Engagement Tools
  • Jillian
  • Lauren

While shiny new channels like chatbots and TikTok garner new attention from marketers, there's an overlooked platform that consistently outperforms the rest: email. In fact, Litmus research found that email marketing returns $38 for every dollar invested, and healthcare consumers love email so much they'd even be willing to pay per interaction with a physician. With 99% of consumers checking their email every day, a well-crafted email strategy is critical for healthcare marketers. Find out how Baptist Health in the Louisville Metro area is growing service line engagement through email automation and nurturing campaigns.


  • Jillian Novak, Inbound Marketing Specialist, Baptist Health
  • Lauren Schulz, Senior Inbound Marketing Specialist, Baptist Health
TAGS:
Consumer Engagement email marketing email healthcare marketing innovation healthcare marketing trends
Wednesday, November 04, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

Shortening Your Stack

Tools, Technology and Analytics
  • Susan
  • John

All those fattening marketing stack technologies are delicious, but do you need the calories? Expensive platforms claim identical features, and organizations may benefit from slimming down. But can you remove any of those technologies without losing out, today or tomorrow? In this session, critically review overlaps in specific platforms and categories. Though overlap is unavoidable, understand how to carefully rethink the number of platforms while prioritizing unified reporting, journey orchestration and integrations. Learn how doing so could save your organization money — or at least provide a better view on the expense and possibilities of modern marketing platforms.

  • Susan Iovenitti, Director, Digital Strategy and User Experience, The Berndt Group (TBG)
  • John Berndt, CEO, The Berndt Group
TAGS:
healthcare digital marketing digital marketing strategy marketing technology
Wednesday, November 04, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

Crushing the Competition Through Media Ownership

Digital Marketing and Advertising - Sponsor: Chatmeter
  • Sharon Line
  • Jason

With the continued proliferation of media channels, healthcare marketers have a wealth of options to choose from when activating a campaign. Despite this evolving landscape, many marketers continue to opt for the same tired approach — a well-balanced mix of traditional and digital media. But what if there was a better way? Through this session, learn about the power of Media Ownership — focusing all a health system’s media budget in a few select media channels or programs — and the dramatic results that have been achieved through this approach.

  • Sharon Line Clary, Vice President of Strategic Marketing & Communications, AdventHealth
  • Jason Brown, CEO/Chief Strategy Officer, Brown Parker & DeMarinis Advertising
TAGS:
digital marketing strategy healthcare digital marketing strategy
Wednesday, November 04, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

Social Media: Protecting Your Patients, Organization and You!

Social Media and Mobile Tools - Sponsor: Team SI

From tweets to Facebook posts, healthcare providers are turning increasingly to social networks to boost patient engagement, educate and promote healthy messaging, but are they doing it right? Learn strategies to create and execute successful social media training that engages employees in responsible online sharing while reinforcing your organization's brand.

Gary Ernster MBA, HCCS, Regulatory & Privacy Analyst and Janelle Studdard, Marketing & Communications Specialist, WakeMed Health & Hospitals

TAGS:
Patient Engagement social media strategy healthcare marketing strategy digital marketing strategy social media marketing healthcare social media strategy
Wednesday, November 04, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 11:15AM

A Journey of Journeys: Building a High-Touch Referral App for Healthcare Professionals

Branding, Design and Usability
  • Jeffrey
  • Patrick

This session follows the leading provider of end-of-life care, VITAS® Healthcare, on their journey to build a modern, user-focused mobile application for healthcare professionals. With the goal of creating an app that showcases the leadership of the VITAS brand and radically improves the referral source experience, VITA focused on iterative design and the UX process involving repeated user testing and subject matter expert feedback, deep engagement of internal creative and copy teams and a highly collaborative development agency relationship. Learn how to create a modern, user-friendly app that has a meaningful effect on business goals.


  • Jeffrey Stewart, AVP, Digital Communications, VITAS Healthcare
  • Patrick Hammond, Co-Founder and Chief Technology Officer, Atomic Robot
TAGS:
digital innovation mobile app
Wednesday, November 04, 2020 10:15AM - 11:15AM Save to Calendar

10:15AM - 10:40AM

Using Social Media Insights to Build Trust and Improve the Consumer Journey

HCIC Sprints - Sponsor: MERGE
  • James
  • Tracy

Learn how Northwestern Medicine uses social analytics to impact the patient journey. This session will include insights on shaping content strategy, driving brand awareness and generating consumer loyalty.


  • James Sims, Social Media, Northwestern Medicine
  • Tracy David, Chief Marketing Officer, ListenFirst
TAGS:
Social Media patient experience healthcare digital marketing social media marketing customer experience
Wednesday, November 04, 2020 10:15AM - 10:40AM Save to Calendar

10:45AM - 11:10AM

Deliver Individualized Experiences on a Mass Scale

HCIC Sprints - Sponsor: MERGE
  • Josh
  • Stephanie

By questioning every stage of the patient journey, IU Health is implementing solutions that delight patients and ease stressful moments through targeted digital experiences. IU Health is embracing innovative technologies that enhance the digital journey to meet patients where they are. Learn how IU Health leverages new technology that addresses common pain points: navigating a hospital and tracking a loved one through surgery. The results: reduced missed visits and much needed reassurance.

  • Josh Esslinger, Digital Strategy Director, Indiana University Health
  • Stephanie Cox, Vice President, Marketing and Sales, Lumavate
TAGS:
Personalization Patient Journey healthcare digital marketing marketing technology digital marketing innovation customer journey
Wednesday, November 04, 2020 10:45AM - 11:10AM Save to Calendar

11:15AM - 11:30AM

Intra-Session Break in the Foyer - Centretek

Sponsored by: Centretek

TAGS:
Wednesday, November 04, 2020 11:15AM - 11:30AM Save to Calendar

11:30AM - 12:30PM

Building a Modern Healthcare Network Web Ecosystem

Digital Strategic Planning - Sponsor: Coffey Communications
Plaza II-III

The process for building a modern healthcare network web ecosystem involves four steps: Discover, Design, Develop and Data. Conceiving the process this way allows stakeholders to have their own say and for project managers to iterate and learn as they go. In this session, dive deep into each step to understand the scope and resources needed to create a website that allows prospective patients to interact and transact with the health system, which drives network growth.

Shane Boland, Web Communications Manager  
and
Pamela Riddell, Administrator of Strategic Communications, Lehigh Valley Health Network

TAGS:
digital strategy healthcare digital marketing digital planning healthcare digital strategy website maintenance
Wednesday, November 04, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

Getting PX and Your Execs in on the Online Reputation Fix

Consumer Engagement Tools
  • Erin
  • Clarissa

Sure, with the right platform, managing business listings and requesting reviews is easy. Unfortunately, listings and reviews alone won’t get you far. You must use analytics to create a window into the patient experience (PX), improving what matters to patients. So, how do you drive change if you don’t have the entire organization – from the executives to the front-line staff – invested in your online reputation? Now, that’s hard! Learn how Yuma Regional Medical Center launched an online reputation management initiative, in partnership with the PX team, that drove an online reputation metric tied to leaders’ goals (and bonuses) … including the CEO.

 

  • Erin Brandt, Director of Patient Experience and Care Advocacy, Yuma Regional Medical Center
  • Clarissa DeCarlo, Digital Marketing Manager, Yuma Regional Medical Center
TAGS:
patient experience Reputation Management healthcare marketing strategy PX
Wednesday, November 04, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

30 Big Data and Thick Data: Why You Need Both

Tools, Technology and Analytics
  • Daniel

It’s easy to lose yourself in the potential for Big Data, even when you already have it; moreover, when your internal champions (from the people who analyze it to those who paid for it) leave, you’re stuck with a capital expense that’s easy to ignore and move past. What we need is data that keeps giving back and can be refit and resized; data that truly represents its audience and their behaviors. This is why qualitative data needs to live with quantitative Big Data in rich ways, not competing ones.  Let’s get to Thick Data.

Dean Browell, Executive Vice President and Co-Founder, Feedback

  • Daniel Fell, Senior Strategist, Optum
TAGS:
Data Analytics marketing strategy data
Wednesday, November 04, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

Clarifying the Murky Waters of Attribution

Digital Marketing and Advertising - Sponsor: Chatmeter

Marketing pioneer John Wanamaker once famously said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." If a marketer said that today, they risk losing their jobs. And yet with so many touch points across so many channels and so much noise in advertising and content marketing today, it's no wonder that properly measuring what works remains difficult, resulting in marketing spend being wasted. And that becomes even more true when considering HIPAA as well as CCPA. Join this session to learn how to clarify the murky waters of attribution.


TBD Co presenter
Kenneth Kinney, Vice President of Marketing and Digital Strategy, Ai Media Group

TAGS:
Marketing Attribution ROI
Wednesday, November 04, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

Stanford Children’s Digital Transformation Journey: Mobile Apps for Patients and Families

Social Media and Mobile Tools - Sponsor: Team SI
  • Kishore
  • John

A key chapter in Stanford Children’s journey to develop a mobile apps program included finding ways to enhance digital health, enhance patient experience and facilitate access to care from anywhere. In this session, hear about Stanford Children’s work to transform the patient digital experience and the role of governance, people, process and innovative technologies, all of which have led to increased patient satisfaction and engagement.

  • Kishore Reddipeta, Director, Web Systems and Technologies, Stanford Children's Health
  • John Stephan, Web Application Architect, Stanford Children's Health
TAGS:
patient experience Digital Transformation digital experience healthcare trends healthcare digital marketing mobile app healthcare marketing
Wednesday, November 04, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

Reputation, Rankings and the Power Provider Content

Content Strategy
  • Joshua
  • Paul

The demand for compelling digital content and social media extends beyond engaging your consumer audiences. Increasingly, health systems are seeking innovative ways to grab the attention of their other key audience: physicians, researchers and healthcare professionals. The demands are just as exacting among busy providers to be met where they are with fresh and visually exciting content that is personalized and delivered in the appropriate dose. Learn how Vanderbilt University Medical Center shifted from relying on various third-party physician marketing channels to creating their own award-winning digital content hub and social media program to drive top-line goals including national reputation — and how they measured their success.

  • Joshua Palmer, Assistant Director, Physician Marketing, Vanderbilt University Medical Center
  • Paul Peterson, Chief Client Officer, Casual Astronaut
TAGS:
Content Strategy Reputation Management physician marketing online reputation
Wednesday, November 04, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 12:30PM

400 Moderators, 28 Audience Personas, 4 Initiatives: 1 Website

Branding, Design and Usability
  • Terry

Baylor College of Medicine (BCM) needed a new website that appealed to several different audiences while maintaining brand standards. Hear how BCM created a platform that achieves this goal while also allowing access to many users for site updates, engaging a strong UX design and complying with HIPAA and ADA recommendations to create a flexible, future-forward website.

Kathleen Perley, Founder and CEO, Decode

  • Terry Krailo, Vice President, Marketing & Graphic Communications, Baylor College of Medicine
TAGS:
website redesign healthcare digital marketing digital planning and strategy
Wednesday, November 04, 2020 11:30AM - 12:30PM Save to Calendar

11:30AM - 11:55AM

Digital Accessibility: How to Go Beyond Compliance and Create a Better User Experience

HCIC Sprints - Sponsor: MERGE

Does your website provide equal access to individuals with disabilities including digital content? In years past, the path to digital accessibility was considered complex, time-consuming and costly - often requiring disruptive redesign of the website. Today, there are efficient and effective technological solutions that consider your resources, timelines and budget. Learn how you can eliminate the compliance burden from your team and offer a website that is more usable for all your visitors.


TBD, Molina Healthcare
Sonitha Kiman, Enterprise Healthcare Sales, User1st

TAGS:
Digital Marketing Accessibility website compliance website accessibility digital accessibility
Wednesday, November 04, 2020 11:30AM - 11:55AM Save to Calendar

12:00PM - 12:25PM

Transforming Access to Healthcare Services Through Accessible Websites

HCIC Sprints - Sponsor: MERGE
  • Nadia

In this session, get a glimpse of strategies for building and maintaining inclusive websites by considering three different personas of people with disabilities. Learn about common usability issues faced by people on websites and present best practices for content, user experience, design and development. Takeaways include “quick wins” and some longer-term solutions for removing barriers to access.


  • Nadia Rasul, Front End Developer, Accessibility Lead, Reason One
TAGS:
Digital Marketing website compliance website accessibility
Wednesday, November 04, 2020 12:00PM - 12:25PM Save to Calendar

12:30PM - 1:45PM

Luncheon & 2020 eHealthcare Leadership Awards

General Session

eHealthcare Leadership Awards recognize the best websites and digital communications of healthcare organizations, including hospitals, health systems, physician groups, health plans, online health companies, pharmaceutical and medical equipment firms, agencies/suppliers and business improvement applications.

Jane Weber Brubaker
Award Chair, eHealthcare Leadership Awards
Executive Editor, Plain-English Health Care

Emilie Ansel
Chief Executive Officer
Private Health News

Ben Dillon
Chief Strategy Officer and Co-Owner, 
Geonetric 




TAGS:
Luncheon General Session Awards Program
Wednesday, November 04, 2020 12:30PM - 1:45PM Save to Calendar

2:00PM - 4:30PM

Marketing and Communication Lessons Learned from a Pandemic

Post-Conference

Marketing and Communication Lessons Learned from a Pandemic

TAGS:
Wednesday, November 04, 2020 2:00PM - 4:30PM Save to Calendar

4:30PM - 4:30PM

Conference Adjourns!

See you next year in Las Vegas, NV!

TAGS:
Wednesday, November 04, 2020 4:30PM - 4:30PM Save to Calendar
Monday, November 16, 2020

12:00PM - 1:00PM

Content Marketing and Collaboration Strategies to Support Population Health Initiatives

Content Strategy
  • Cristal
  • Dan

Learn how healthcare organizations are using content marketing tactics to support their organizations’ population health initiatives. As hospitals move into the population health arena, healthcare marketers are ideally suited to play a key role in developing and executing strategies that engage key audiences. Hear about the experiences of three very different organizations: Renown Heath – a large teaching hospital in Reno, Nevada; Copley, a critical access hospital in rural Vermont and the Practical Playbook (Duke Medicine). These organizations are on the front lines of population health management.

 

  • Cristal Herrara-Woodley, Director of Marketing & Customer Engagement, Renown Health
  • Dan Dunlop, Principal, Jennings Healthcare Marketing
TAGS:
Content Strategy Content Marketing population health
Monday, November 16, 2020 12:00PM - 1:00PM Save to Calendar

12:00PM - 1:00PM

Eating the Elephant: How to Build a 3,000 Page Website in Six Months

HCIC Sprints - Sponsor: MERGE
  • Daniel

If you find yourself working within seemingly impossible budget and time constraints on your next project, join this session to hear key learnings from a team that rebuilt their brand’s website in six months. And learn how they built a best in class team in the process.

Manfred Woodall, Technical Product Owner, Team Manager for AHN.org, Highmark Health

  • Daniel Sprumont, Lead Digital Experience Owner, Highmark Health
TAGS:
website redesign healthcare digital marketing digital planning and strategy
Monday, November 16, 2020 12:00PM - 1:00PM Save to Calendar

12:00PM - 1:00PM

Cookie Monsters are Eating into Your ROI

HCIC Sprints - Sponsor: MERGE
  • Frank

Cookie-blocking technology is here to stay, rapidly expanding, and directly impacting healthcare marketers’ ability to target, attribute and measure across multi-channel campaigns to physicians and patients. With cookie monsters gobbling up identification and targeting capabilities that support precision marketing efforts, this technical session will frame the issues alongside solution trends in order to provide hospital marketing teams the information necessary to continue to achieve relevant engagement and ROI-driving results. 

Yulie Klerman, Head of Strategy and Business Development, LiveRamp Health & Life Sciences

  • Frank Lin, Chief Technology Officer, DMD Marketing Corporation
TAGS:
marketing technology healthcare digital marketing strategy cookie blocker cookies
Monday, November 16, 2020 12:00PM - 1:00PM Save to Calendar

12:00PM - 1:00PM

From Stitches to Stitcher: Physician Podcasting for Patients

HCIC Sprints - Sponsor: MERGE
  • Asha
  • Joseph

Podcasting doesn’t have to be a scary word. After nearly 40 episodes (on topics ranging from loneliness to coronavirus) and 25,000 downloads, this session shares the lessons learned in creating, producing and distributing the Beaumont HouseCall Podcast. Listen in to get a detailed look into the nitty-gritty of podcasts.

  • Asha Shajahan, Medical Director of Community Health, Podcast Host , Beaumont Health
  • Joseph Wesolek, Engagement Specialist, Beaumont Health
TAGS:
healthcare digital marketing digital marketing strategy marketing innovation healthcare podcasts podcasts
Monday, November 16, 2020 12:00PM - 1:00PM Save to Calendar