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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Pushing the Envelope of eMarketing: Your eNewsletters Don’t Have to be Boring

Date: Wednesday, November 9, 2016
Time: 10:15 AM - 11:15 AM
Location: Mont Royal 1

Bryan Kokish, Director of Consumer Engagement, University Hospitals

With subject lines such as "A Brazilian Reasons to Wax," "Is Your Favorite Sports Team Killing You?" and "When the Big O Becomes the Big Ouch," University Hospitals series of "Better Living" e-newsletters are not part of your usual hospital content marketing strategy. The newsletters leverage compelling content, humor and provocative subject lines to personalize healthcare, better engage patients, increase open rates and even fuel online appointment requests. All while strategically aligned with other marketing campaigns and hospital initiatives. Hear how, in just two short years, the e-newsletters have generated 170,000 unique subscribers, open rates exceeding 30% and double-digit click thru rates.