HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Keynote Sessions

Date/Time:
Monday, November 5, 2018 at 1:45pm
Speaker:
Suzanne Sawyer
Vice President, Chief Marketing Officer at Penn Medicine, University of Pennsylvania Health System

Title:
The Promise and Perils of Marketing Transformation


Suzanne-Sawyer


Date/Time:
Tuesday, November 6, 2018 at 8:00am
Speaker:
Ann Handley

Chief Content Officer, MarketingProfs and Best-Selling Author

Title:

The Big Bold Brave New World of Content Marketing and Storytelling
How healthcare marketers can embrace the clear opportunity of content and storytelling -- without going insane.

 
Ann-Handley


Date/Time:
Tuesday, November 6, 2018 at 4:30pm


Date/Time:
Wednesday, November 7, 2018 at 8:00am
Speaker:
Mari Smith
Premier Facebook Marketing Expert | Social Media Thought Leader, Mari Smith International, Inc.

Title:
What’s Working On Facebook Now: How Businesses Are Succeeding Using the Facebook Family of Apps
Mari-Smith


Date/Time:
Wednesday, November 7, 2018 at 12:30pm
Speaker:
Jane Weber Brubaker
Award Chair, eHealthcare Leadership Editor, eHealthcare Strategy & Trends

Jane-Weber-Brubaker 
Speaker:
Susan Emerson
SVP Strategic Planning & Business Development, Private Health News

Title:
2018 eHealthcare Leadership Awards
Susan-Emerson