HCIC Logo 2020

November 2-4, 2020
Los Angeles, CA

Jake Poore Presentation

From the Billboard to the Exam Room: How to Deliver on the Promise of Your Brand

The billboards show a mere 3-minute wait time at the ER or promise that your hospital is the place “where everyone knows your name.” Those may be great marketing campaigns, but does the staff deliver on the promises made? Is what you promise in your marketing being delivered to every patient and family member? Are the messages clear and consistent from senior leadership to the front-line staff and everywhere in between?

In this keynote session, Jake Poore, President of Integrated Loyalty Systems, helps you understand how to create alignment and deliver on your organization’s brand promise. Discover where loyalty comes from to ensure everyone understands how organizational DNA must be balanced between the clinical and human levels. And, explore how to operationalize the organization’s vision and marketing promises at all levels so that the patient expectations are met and exceeded.