HCIC Logo 2020

November 2-4, 2020
Los Angeles, CA

Fireside Chat

How Reputations Are Made and Protected in Healthcare

Every organization has a reputation, some good, some not so good. So, how can healthcare marketers use online reputation management (ORM) techniques to build and maintain a good reputation? In this fireside chat, learn how three diverse healthcare organizations used ORM to bolster their organizational brands, protect their providers and strengthen their customer experiences. Hear about their trials, tribulations and barriers, how they molded their cultures to support reputation and learn about industry-crossing ORM best practices. And finally, take advantage of an open discussion opportunity to seek advice from these experts on your reputation challenges.