Wednesday, September 13, 2017 -- 1-2 pm EDT
Innovating Healthcare - Dr. Chat Will See You Now
Most patients only see a doctor about twice per year with very limited time for conversation and minimal effect on improving their lifestyle, managing conditions or educated themselves on their health. The rest of the year, they make decisions every day that impact their health. Checking in between encounters has traditionally been a function of case managers dealing with high-risk patients; there aren’t enough to reach out to the rest of the population.
Healthgrades CareChats is an automated chatbot that allows conversations to continue regularly, while patients are living life and making choices. The chats drive patient engagement, behavior change, easy submission of data for bundled payments, care management, and marketing efforts.
Learn how CareChats work from Steve Leibforth, Vice President of Solution Consulting at Healthgrades and about the successful results from Margaret Sabin, CEO of Centura Penrose St. Francis in Colorado Springs, CO.
To try a typical CareChat prior to the webinar text Try a Chat to 720-410-6448.
President & CEO
Penrose-St. Francis Health Services at Centura
Vice President, Solution Consulting
Wednesday, October 11, 2017 -- 1-2 pm EDT
Value-Based Marketing: Trends that address the Unavoidable Shifts in Healthcare
Despite constant change in healthcare policy, there’s one component of the Affordable Care Act that experts insist is not going away for the industry: the shift from volume-based care to value-based care – the idea that providers should be anticipating health risks and combatting them proactively.
At the same time, we’re seeing a shift in the way marketers in every industry are reaching their audiences. Robust content marketing strategies are the trend. Marketers realize that the best way to get their brand recognized and break through all the noise is with engaging, insightful content – content that their respective customers not only want to consume, but actively search for.
The shift in healthcare and the content marketing trend certainly intersect, offering healthcare marketers an opportunity like never before. After all, when patients aren’t patients, they’re people, and they’re hungry for any information that will help them live a healthier life.
Vice President of Consumer & Marketing Solutions