2017 HCIC Logo

October 23-25, 2017
Austin, TX

The JW Marriott Austin

2017 Schedule

Thursday, April 27, 2017 -- 1-2 pm EDT

Key Strategies for Adopting Transparency and Increasing Health Consumer Engagement

Looking to transform your physician directory pages into an engaging consumer experience that informs and guides their decision making? Get key takeaways from Binary Fountain’s newly released transparency e-Book and UnityPoint Health’s online physician ratings and reviews initiative. You’ll gain strategies, recommended practices and practical advice that will help you become a more trusted voice in the physician selection process, including:

  • Steps for adopting and managing transparency, including proven approaches to driving physician engagement
  • Insights from Press Ganey on using patient experience survey data as the ultimate source for trusted online ratings and reviews – and increasing SEO
  • Advice on reviewing and publishing ratings and comments with a technology platform
  • Measurably impacting consumer engagement, physician appointment requests – and influencing patient experience scores

Blake Long

Blake Long
Marketing Manager
UnityPoint Health


Kasey Duffy
Regional Marketing Director
UnityPoint Health


Andrew Rainey
EVP of Strategy
Binary Fountain


Anne Stern
Vice President, Strategic & Product Marketing
Press Ganey


Wednesday, May 17, 2017 -- 1-2 pm EDT

Data before Strategy and Creative: Putting Your CRM to Work


A successful CRM strategy is rooted in data and executed across appropriate media to reach each consumer at the time that is most appropriate along her decision journey with information that is applicable to her situation. Learn how Lakeland Health has used data from their CRM system to inform campaigns and develop web strategy, proving marketing’s value with incredible results, changing the perception of the marketing department from a cost center to a profit center.


Megan Yore
Chief Communications Officer & Director of Marketing
Lakeland Health


Heidi Schulte
Vice President, Solutions Consultant