Join Greystone.Net and Klein & Partners as they discuss the results from the Annual Healthcare Digital Marketing Report. This report is part of an effort to better understand how healthcare marketers are using digital tools and technology to reach actual and potential customers. As the healthcare environment has changed, so have healthcare consumers and healthcare marketers. The results show that the pandemic expedited the pace of digital transformation in healthcare and impacted healthcare marketing. Since the speed of change is unlikely to slow, marketers must keep pace, and this report provides valuable insights, tempered by the pandemic, and a look at future trends.
Mike Schneider, Executive Vice President and Principal at Greystone.Net, and Rob Klein, Founder & CEO at Klein & Partners, will share valuable insights and findings from responses to a survey that assessed the current state and future plans of digital marketing efforts at various types of hospital organizations and compared organizational performance to the respondents' peers.