HCIC Logo 2020

November 2-4, 2020
Los Angeles, CA

Larry Bailin Presentation

Fingertips to Footsteps: Marketing in the Age of Assistance

Things move pretty fast in this digital world and in an instant, you're either a thoughtful reminder of how things should be done or a thoughtless example of how failure is born. How do our brands connect in this Age of Assistance, when choices are limitless, but time is not? In the Age of Assistance, consumers seek immediacy and utility. Hear how search giants like Google and social behemoths like Facebook and Instagram are reshaping marketing and engagement.

Digital Marketing pioneer, @LarryBailin helps us take a deep look inside the belly of the marketing machines and shows us what's new, what's coming, what works and where we go to make the best connections possible. Leave the session understanding the new opportunities for brand-to-consumer “assisted” engagement.