#HCIC23: The Premier Conference for Healthcare Marketers and Digital Leaders

HCIC is the premier conference where senior and executive marketing, digital health and patient experience leaders focus on the business and transformation of healthcare. Your HCIC experience will help you refocus marketing and digital efforts while lifting up your team and organization. HCIC opens on Sunday with an awards program and a networking dinner.

Why Attend?

Dates to Remember


Monday June 5	Attendee Registration is Open
Friday September 22	Registration Discount Ends
Thursday October 6	Hotel Discount Ends

Learn

Gain valuable insights from case studies and real-world examples that showcase innovation and success at health systems. Absorb these success stories to build upon and understand the mistakes that can cause setbacks in your organization.

Connect

Meet decision makers from the largest and most influential providers and vendors, and network with like-minded professionals who understand the challenges of healthcare web professionals.

Discover

Benefit from a tailored agenda that addresses the biggest challenges faced in the digital healthcare industry today.

Network

Engage in stimulating conversations with peers, colleagues, leading consultants, vendors, and notable faculty at multiple receptions, luncheons and events.

Inspire

Share your own expertise and contribute to the healthcare industry's collective digital knowledge, ultimately better equipping you to lead your organization's digital strategy.

Invest

Invest Return home with new knowledge, insights, and how-to knowledge, and be re-energized and ready to put dozens of ideas for advancing your organization’s online strategy into practice.

Have you checked out HCIC23’s Master Class lineup yet?

This is your chance to learn from healthcare and hospital experts about the biggest challenges facing our industry. We’ve got a range of topics for you to explore this year — from helping you figure out ways to boost staff retention to navigating difficult legal situations, our Master Class speakers are here to help!

4 Exciting Mainstage Panel Discussions

Monday, 11/6/23
The Evolving Digital Center: What Is It? Who Owns It? And Can We All Play Well Together?

Join us as leading CIOs and CMOs talk about the emergence of the health system “Digital Center” and what it means to healthcare. As marketing has become increasingly technology-dependent, the collaborative working relationship between Information Services and Marketing has become even more vital. At times, the relationship strains when there are strategy, priority and budget conflicts. Learn more about the evolving Digital Center, who really owns it and leave the panel discussion with techniques for building a true lasting working partnership that supports marketing while enhancing the patient experience and engagement. Featuring:

Kelly Faley
Vice President, Digital Experience
Sharp HealthCare

Rose Glenn
Chief Marketing and Communications Officer
Michigan Medicine

Edward Marx
Chief Executive Officer, Marx Advisory
Former Chief Information Officer, Cleveland Clinic

Kevin Madden
Vice President, Digital Experience
Providence

Chris Catallo
Chief Executive Officer
HealthNXT, a Tech Mahindra Company

Tuesday 11/7/23
A CMO Perspective on the (Ever) Evolving Role of Marketing in Health Systems

Back for an encore, join this powerhouse industry panel from last year as they continue the discussion on the ever-evolving role of marketing in healthcare. With so much industry change and external pressures, healthcare marketing organizations are being asked to do more with less while tackling numerous new initiatives. A few of these include supporting access, digital health, advanced technology, philanthropy, data management and even recruitment. In this session, learn how marketing leaders are building multi-disciplinary teams to be more nimble, efficient and resilient.

Stuart Dill
Senior Vice President and Engagement
Vanderbilt University Medical Center

Paul Matsen
Chief Marketing & Communications Officer
Cleveland Clinic

Nikki Moll
Chief Marketing & Communications Officer
Baylor Scott & White Health

Tom Hileman
Managing Partner, Digital
Global Prairie

Tuesday, 11/7/23
Adventures in Generative AI: A Year of Learning How to Co-Exist

Facing the future of Generative AI looks both promising and downright apocalyptic. Will these technologies take our jobs? Spew misinformation that further maims public health? Ruin our rankings? Threaten all the great work we’ve spent years building? Or maybe, they will help us do our jobs faster, eliminate mundane and rote tasks, create efficiencies and bring down costs. Join four marketing experts who have waded into the wilderness of Generative AI for a lively panel discussion. Topics covered will include issues of privacy, accuracy, plagiarism, how we all really feel about robots creating content, coding and images, and how to handle immersive, generative search experiences. Leave this panel discussion with what you need to know about today’s Generative AI landscape and insights on how to incorporate it successfully into your future. Bring your questions and hold onto your hat — it’s going to be a fun ride!

Jen Jenkins
Associate Director Digital Experience
University of Utah Health

Patty Riskind
CEO
Orbita

Alan Shoebridge
Associate Vice President, National Communication
Providence

Ahava Leibtag
President
Aha Media

Wednesday, 11/8/23
Privacy, Tracking, HIPAA, AI and More: A Panel Discussion on How Marketing Leaders Solve Today’s Challenges Amidst Near-Constant Evolution

Patient Privacy. Digital Front Doors. Artificial Intelligence. Continuous Care. Health Equity. Technology will heavily influence the future of healthcare in ways we can’t yet imagine. So how do you balance solving for today’s needs with the innovative thinking required to anticipate tomorrow’s challenges? Join marketing leaders from Penn Medicine, Sharp HealthCare, and Stanford Health Care for a panel discussion on getting ahead of today’s digital pace of change.

Paula Berberick
Vice President, Brand Marketing

Robin Ward
AVP, Customer Analytics & Marketing Technology
Penn Medicine

Nick Cifuentes
Director, Web Experiences
Stanford Health Care

Jeremy Mathis
Account Partner
Fathom

Sunday Night Awards Ceremony & Celebration

Make your plans to join us on Sunday night, November 5th, at this newly combined awards event. The evening program will include the announcement of the 2023 eHealthcare Leadership Awards winners, the induction of the 2023 Class of the Healthcare Internet Hall of Fame and the recipient of the 2023 John A. Eudes Vision & Excellence Award will be honored.

It will be a fun and entertaining way to ease into the conference, connect with old friends and make new ones, all while finding out who is transforming healthcare marketing and setting the benchmarks for excellence.

Enjoy drinks and appetizers on us as we kickoff HCIC 2023 in a new and relaxed fun way with friends and colleagues! The evening's master of ceremonies will be Chris Boyer, and the 2023 eHealthcare Leadership Awards will be announced by Emilie Ansel, Ben Dillon and Susan Dubuque.

photo of Chris Boyer