Video Broadcasts
Live From HCIC! 2025
The Healthcare Interactive Conference is honored to partner with HealthSight Media and Touch Point Media to bring you access to the strategic thinking of some of the brilliant speakers and attendees at HCIC25.
Tune into the latest broadcasts (see below) to hear about trends and challenges from strategic leaders in our industry. Join us as we explore the cutting-edge advancements and important policy changes that are shaping the healthcare industry.
Available for streaming in an audio-only format for streaming at Touch Point Media wherever you listen to your podcasts.
2025 Episodes
Jenny Bristow on Smarter Budgets and Unlocking Epic
Jenny Bristow is the CEO and founder of Hedy & Hopp, a full-service healthcare marketing agency celebrating its 10th year. In this conversation from HCIC 2025, she talks through what she's hearing across the industry: every healthcare marketing team is being asked to do more with a smaller budget, and the answer isn't a new tool. It's using what's already paid for. Her biggest focus right now is Epic. Hedy & Hopp became the first marketing agency to send staff to Verona to get certified in Epic platforms, including MyChart. The reason: Epic has built-in messaging, analytics, and patient engagement functionality that most marketing teams aren't touching. She explains how UTM parameters can be pushed into Epic to track campaign conversions through to actual appointments, giving marketers the ROI proof they've struggled to produce. She also makes the case for rethinking what "marketing" means inside a health system. The conversation has shifted from top-of-funnel acquisition to the full patient journey, and the data to understand that journey, from claims data to persona research, is already accessible to most marketing teams. On AI, she's direct: Hedy & Hopp uses it to automate manual internal processes, not to write patient-facing content. She expects healthcare marketing to get more human-led, not less, and points out that even ChatGPT has been hiring senior copywriters.
Episode Library
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2025 Episode 1: David Feinberg on Resilience and Talking to DoctorsRead MoreHCIC Interview
David Feinberg, SVP and Chief Marketing & Communications Officer at Mount Sinai Health System, has been fired three and a half times. In this conversation from HCIC 2025, he talks through what those experiences taught him — and why the science backs it up. Dr. Dennis Charney's research at Mount Sinai's Icahn School of Medicine found that stress and anxiety, when processed well, produce personal growth. Feinberg applies that directly to healthcare marketing careers.
He also gets into one of the field's persistent friction points: why marketers and physicians talk past each other. Using Myers-Briggs profiles, he explains how the two groups think differently across every dimension, and what that means for how marketers should present work, build consensus, and earn trust with clinical leaders.
The conversation closes on something Feinberg said on the HCIC main stage: good healthcare marketing saves lives. Not by treating patients, but by connecting them to care.
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2025 Episode 2: Douwe Bergsma on Brand Growth and Evidence-Based MarketingRead MoreHCIC Interview
Douwe Bergsma, Chief Brand Growth Officer at Piedmont, came to healthcare after 19 years at Procter & Gamble and a stint as CMO of Georgia-Pacific. In this conversation from HCIC 2025, he explains what that CPG background taught him about building a brand that patients know, like, choose, and stay loyal to — and how he's applied that framework inside a health system.
About a year and a half ago, Piedmont brought patient experience, brand building, brand performance, and insights and analytics under one organizational roof. Bergsma walks through why that matters, what the six core metrics are, and how holding one team accountable across all of them changes what gets funded and what gets cut.
He also makes the case for evidence-based marketing in a field where colleagues routinely ask for specific tactics — a billboard at a particular highway exit — without connecting the ask to an objective. His response: redirect the conversation from tactic to goal, then let the data decide.
The conversation closes on AI. Bergsma isn't predicting where it lands, but he's watching two things: how health systems will show up when patients search for care through tools like ChatGPT or Perplexity, and how AI might help patients find the right doctor, at the right place, at the right time.
