Category: Digital Strategic Marketing
In today's healthcare landscape, a collection of disconnected digital tools is no longer enough to sustain operational excellence. To achieve true digital maturity, health systems must move beyond individual projects and toward an integrated operating model that serves their two most critical audiences: patients and internal teams. Join us for a deep dive into how Luminis Health successfully consolidated their consumer and employee experiences into a single, unified digital ecosystem.
We’ll explore the strategic impact of this shift on organizational consistency and long-term resilience. You’ll also hear directly from a software engineer and a product owner on how their collaboration bridged the gap between high-level strategy and enterprise-wide implementation. Learn how to stop managing siloed platforms and start leveraging a unified foundation to reduce administrative burden and drive measurable results.
Category: Advanced Technologies
Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
Category: Tools, Technology and Analytics
With nearly 60% of consumers turning to the internet on their journey to find care, healthcare organizations need to ensure that they’re staying competitive in the market in order to acquire and retain patients.
Category: Tools, Technology and Analytics
Investing in a provider data management strategy offers organizations the ability to power enterprise-wide initiatives for patients, providers, and staff leveraging consistent data across those experiences.
Category: Tools, Technology and Analytics
Discover how busy physicians leverage advanced tools for enhanced collaboration, telehealth, and more.
Category: Accessibility
While the ADA has been a law since 1990, the Department of Health & Human Services recently released a rule requiring that all healthcare providers meet and maintain WCAG 2.1 AA compliance in their digital presence by May 2026.
Category: Branding
As digital marketers, we all like to believe our websites increase and further the goodwill and positive feelings of our brand. But, is that really true?
Category: Consumer Engagement
Hear from Rob Klein, Co-Founder of gSight℠ as he summarizes the latest findings from the gSight national database, which includes over 135,000 survey responses from healthcare website visitors.
Category: Tools, Technology and Analytics
In this masterclass, you’ll hear from functional members of Modea’s delivery teams who are well-versed in architecting EHR-integrated digital assets for large healthcare organizations.
Category: Digital Strategy Planning
An interactive discussion on what leading healthcare marketing organizations are doing to stay relevant in the ever evolving landscape of digital transformation.
Category: Consumer Engagement
As SEO continues to evolve, is your healthcare organization well-positioned to leverage the world’s most valuable lead-generation channel?
Category: Digital Strategic Planning
Join University of Rochester Medical Center and Modea as they delve into their collaborative journey to redefine the digital presence of a complex health system.
Category: Content Strategy
Learn how different approaches to content management can affect both the patient user journey and your team’s efficiency.
Category: Advanced Technologies
One of the most critical moments in the patient journey is the decision to seek care. With roughly 70,000 health-related Google searches occurring every minute, that decision is heavily shaped by what patients discover when they search online. Now, AI-generated results are reshaping how those patients discover, evaluate, and choose care, with nearly 90% of health-related Google searches returning AI summaries. As a result, the formula for earning visibility in search has significantly evolved.
In this Backstage Pass webinar, digital marketing experts from Houston Methodist and Fathom, an IQVIA business, unpack what’s changing in patient search behavior, why healthcare is feeling the greatest impact, and what health systems can do to stay visible, trusted, and chosen across paid and organic search.
In this session, you’ll learn:
How AI is reshaping healthcare visibility across paid and organic search
Category: Digital Strategic Planning
Healthcare marketers are being pulled in every direction. Budgets are tight, patient expectations are rising, and the tools we’ve relied on for years don’t work the way they used to.
Join Alan Shoebridge, AVP of Communications & Chief Communications Officer at Providence, to learn what it takes to build effective healthcare marketing strategies in 2025. Drawing on his experience across both marketing and communications, Alan will share practical lessons and a few contrarian takes on how to move forward with clarity.
We’ll cover:
If you're leading brand or growth strategy at a health system or healthcare organization, this is a conversation you won’t want to miss.
Category: Branding & Social Media
Join Unlock Health’s Luke Bemis and Meghan Dawson as they explore the true power of an Employee Value Proposition (EVP) and why it’s more than just an HR initiative—it’s a brand multiplier. We’ll break down what an EVP really is, why it matters more than ever in today’s evolving workforce, and how it can align your internal culture with your external brand. Through real-world examples and practical tips, you’ll discover how to activate your EVP across your organization, measure its success, and turn employees into your most powerful storytellers. Ideal for senior marketers ready to build a brand from the inside out.
Category: Tools, Technology and Analytics
Today, health systems compete with digital providers like Hims & Hers and Amazon One Medical, as well as in-market competitors. Learn how RUSH and Modea created a digital-first appointment experience that surfaces interactive chat features, on-demand urgent and specialty care, and easy scheduling options so patients can choose a path and checkout in real time. You’ll hear a detailed case study, see the finished product, and uncover real results.
Category: Branding
Marketers at Arkansas Children’s saw the benefit of working with a coordinated team of subject matter experts, both within and outside their organization.
Category: Tools, Technology and Analytics
For today's digitally driven healthcare systems, efficiently delivering the right information to patients, visitors, and employees is the key to a successful and rewarding experience. Hospital website visitors want to be informed and want to be in control. Today’s presentation will show you the use and the rewards of AI-based Faceted Search from both a technical and marketing perspective.
Category: Advanced Technologies
Article: Social Media
Meta announced changes that will impact healthcare advertisers beginning in January 2025. These changes are a response to the push for more privacy from consumers and regulators.
Webinar: Digital Strategic Planning
Join MERGE and Greystone.Net for an exclusive webinar unveiling insights from our proprietary study on marketing excellence maturity across healthcare organizations. Discover how systems of all sizes are transforming their strategies to thrive in a complex and competitive landscape.
What to expect:
Category: Digital Marketing and Advertising
Hospital and health system marketers face the challenge of engaging healthcare providers and influencing referral behavior. This webinar will showcase how two leading organizations, one focused on adult oncology and one on pediatric oncology, partnered with IQVIA to implement triggered email programs, resulting in measurable increases in referrals and engagement. Attendees will learn how to leverage real-time healthcare provider web behavioral data and personalized outreach to transform physician engagement strategies and scale these models across their own organizations.
Category: Consumer Engagement
Caris Healthcare will join Chatmeter and share how to connect your in-person patient experience to your review strategy, as well as how to create an authentic, patient-centered approach to review generation. Join us on June 18 at 2 PM ET to learn how Caris Healthcare jumped from 3.1 to 4.7 stars in just six months!
Article: Analytics
Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.
HCIC Interview
In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape.
HCIC Interview
Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.
HCIC Interview
Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while crucial, is not the sole determinant of a good patient experience but an enabler that must be aligned with empathetic care and seamless service delivery. Ed's insights underscore the necessity of integrating technology with a human touch to transform patient care, a vision that has guided his illustrious career in healthcare leadership. This episode offers invaluable lessons on the holistic approach required to elevate patient care in the digital age.
HCIC Interview
Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
Category: Contact Center
The healthcare industry is undergoing a profound transformation driven by digital acceleration, rising patient expectations, and the shift toward AI. This webinar explores data from CallRail’s 2026 Healthcare Marketing Outlook, highlighting the most critical challenge facing practices in 2026: the disconnect between high-performing marketing and the slow, manual processes that stall patient conversion. We will dive into how leading practices stay ahead of disruption by unifying their marketing and operations into a seamless patient experience.
Key takeaways:
-Why more marketing spend doesn’t result in more patients if your intake process is broken.
-How to use AI for lead conversion and patient engagement
-Why traditional front-desk workflows and shared email inboxes are causing you to lose high-intent leads.
-What top practices are doing next and quick wins to implement in your practices
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
HCIC Interview
Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted the organization to over a billion online sessions annually. With a focus on integrating paid, owned, and earned channels, Paul highlights the Clinic's commitment to becoming a digital-first enterprise. They also discuss leveraging AI for content creation, marketing efficiencies, and the adaptation to global audience needs, as showcased by the Clinic's expansion into the London healthcare market. This podcast offers a glimpse into how a leading healthcare institution embraces technology and content to maintain its authority in the healthcare industry and continuously evolves its marketing strategies to meet the challenges of the digital age.
HCIC Interview
In the second episode of "Live from HCIC 2023," Dan Dunlop, Co-Owner, Principal of Jennings a recent inductee into the Healthcare Internet Hall of Fame, engages in a candid conversation about the transformative power of nurturing cultures within healthcare organizations. As a seasoned healthcare marketer and strategist, Dan underlines the importance of shifting from a traditionally corporate, almost militaristic approach to one that emphasizes care and support, particularly in the context of employee retention and recruitment. He shares personal anecdotes, including his own health scare, to underscore the urgency of this cultural shift. Dan argues for a "language of love" in healthcare, advocating for patient-centered care and authentic communication, which he believes should be the new norm in the industry. This insightful podcast episode not only celebrates Dan's contributions to the field but also challenges health system leaders to reimagine their approach to healthcare delivery and marketing.
HCIC Interview
In "Live from HCIC 2023," Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conducting a comprehensive digital maturity assessment and implementing patient-centric technologies like online scheduling and patient engagement tools has positioned Roper St. Francis Healthcare as a leader in operational efficiency and market presence. Kathy's story offers invaluable insights into the role of marketing in enhancing brand reputation and operational excellence within health systems.
HCIC Interview
In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape.
HCIC Interview
Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while crucial, is not the sole determinant of a good patient experience but an enabler that must be aligned with empathetic care and seamless service delivery. Ed's insights underscore the necessity of integrating technology with a human touch to transform patient care, a vision that has guided his illustrious career in healthcare leadership. This episode offers invaluable lessons on the holistic approach required to elevate patient care in the digital age.
HCIC Interview
Kelly Faley, Vice President of Digital Experience at Sharp Health Care, delves into the evolution of digital marketing in healthcare. With 32 years at Sharp, Kelly recounts the journey from humble beginnings in digital as a small, unsanctioned project to its current role as a vital operational tool. She highlights the significant shift from a marketing-focused approach to an operational one, emphasizing the importance of website reliability and functionality for patient communication, especially during crises. Kelly also discusses the development of a collaborative model between marketing and IT, focusing on shared goals, clear role definitions, and mutual respect. This episode offers a comprehensive view of how digital strategies in healthcare have matured, becoming integral to both marketing and operational efficiency.
HCIC Interview
Sujal Raju from Enqbator discusses the complex landscape of Artificial Intelligence (AI) in healthcare. With over 25 years of experience, Sujal offers insights into the evolution and integration of AI in various sectors, emphasizing its significant presence in everyday technology like airline pricing and digital advertising. The podcast delves into the hype surrounding AI, addressing common misconceptions and fears, particularly in healthcare applications. Sujal highlights the need for regulatory frameworks and responsible AI utilization, underscoring its potential for efficiency and innovation in healthcare. This episode provides a balanced perspective on AI, discussing both the challenges and opportunities it presents in transforming healthcare services and patient experiences.
HCIC Interview
David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI on content creation, from generating initial drafts of physician profiles to creating engaging images, emphasizing AI's role in enhancing productivity and creativity. David's experience highlights the importance of adapting to new technologies while maintaining the essence of healthcare communication - trust, accuracy, and authoritative content. This episode offers a seasoned perspective on the intersection of traditional healthcare marketing principles with modern digital tools, illustrating the ongoing evolution of healthcare communication strategies.
HCIC Interview
Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, developed by major search engines, acts like a translation layer between human language and machine understanding, enhancing the visibility and relevance of healthcare content online. The episode also touches on the significant role of large language models and knowledge graphs in reducing data hallucinations and making correct inferences, crucial for the future of digital marketing in healthcare. Martha's expertise offers a compelling look into the rapidly evolving landscape of SEO and AI, emphasizing their combined potential to revolutionize how healthcare information is accessed and understood.
HCIC Interview
Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.
HCIC Interview
James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizing its potential to enhance marketing efforts while acknowledging the need for careful consideration of pitfalls. James provides practical examples, such as the use of Grammarly Go for writing assistance and Zoom AI for meeting efficiency, illustrating AI's transformative impact on healthcare marketing tasks. This episode is a valuable resource for healthcare marketers looking to harness AI's capabilities to optimize their strategies and workflows.
HCIC Interview
Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
HCIC Interview
Selima Khan, a senior healthcare marketing and communications executive, joins Live from HCIC 2024 to spotlight the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action. From addressing access and mental health to social determinants of health, Selima emphasizes the power of collective problem-solving. This conversation is a masterclass in why marketers must step up as strategic leaders in cross-functional partnerships, especially during times of transformation.
HCIC Interview
In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores the organizational challenges-politics, governance, and prioritization-that often block progress. If you're wrestling with where to focus your digital strategy next, this episode provides the clarity and strategic grounding you need.
HCIC Interview
Matt Gove, Chief Marketing Officer at QuickMD and former marketing leader at Summit Health and Piedmont Healthcare, joins Live from HCIC 2024 to discuss the explosive growth of direct-to-consumer healthcare. He shares insights on how telehealth is reshaping patient expectations, why health systems need to rethink their digital strategies, and what traditional providers can learn from disruptors in the space. With telehealth adoption accelerating and patients demanding more convenience, this conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.
HCIC Interview
Telehealth has transformed from an emergency solution to a preferred mode of care, but what comes next? Andy Chang, Chief Marketing Officer at UChicago Medicine, joins Live from HCIC 2024 to discuss the evolving role of virtual care. He unpacks how consumer expectations are reshaping telehealth adoption, the importance of interoperability in digital health, and what health systems must do to compete with direct-to-consumer telehealth providers. If you're navigating the next phase of digital health, Andy's insights will help you rethink your strategy.
HCIC Interview
On Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term consumer relationship management. If you want to future-proof your healthcare marketing strategy, this episode is essential listening.
HCIC Interview
Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health's multi-year personalization journey. He introduces the concept of "tummy time" a crawl-before-you-walk approach to personalization and explains how healthcare organizations can start small and scale their strategies effectively. If you're looking to make personalization a reality in your health system, this episode is packed with actionable insights.
HCIC Interview
Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen.
HCIC Interview
In this episode of Live from HCIC 2024, Anna Clement, Head of Industry for Sirius XM Media's Healthcare Vertical, dives into the evolving role of audio marketing in healthcare. While consumers spend 31% of their media time with audio, healthcare marketers allocate less than 2% of their budgets to this powerful medium. Anna discusses the opportunities digital audio presents, the shift from traditional radio to hyper-personalized streaming content, and how healthcare organizations can leverage AI-driven targeting and dynamic ad insertions to connect with audiences in a more engaging way. If you've overlooked audio as a marketing channel, this episode will change your perspective.
HCIC Interview
David
Feinberg, SVP and Chief Marketing & Communications Officer at Mount Sinai
Health System, has been fired three and a half times. In this conversation from
HCIC 2025, he talks through what those experiences taught him — and why the
science backs it up. Dr. Dennis Charney's research at Mount Sinai's Icahn
School of Medicine found that stress and anxiety, when processed well, produce
personal growth. Feinberg applies that directly to healthcare marketing
careers.
He
also gets into one of the field's persistent friction points: why marketers and
physicians talk past each other. Using Myers-Briggs profiles, he explains how
the two groups think differently across every dimension, and what that means
for how marketers should present work, build consensus, and earn trust with
clinical leaders.
The conversation closes on something Feinberg said on the HCIC main stage: good healthcare marketing saves lives. Not by treating patients, but by connecting them to care.
HCIC Interview
Douwe
Bergsma, Chief Brand Growth Officer at Piedmont, came to healthcare after 19
years at Procter & Gamble and a stint as CMO of Georgia-Pacific. In this
conversation from HCIC 2025, he explains what that CPG background taught him
about building a brand that patients know, like, choose, and stay loyal to —
and how he's applied that framework inside a health system.
About
a year and a half ago, Piedmont brought patient experience, brand building,
brand performance, and insights and analytics under one organizational roof.
Bergsma walks through why that matters, what the six core metrics are, and how
holding one team accountable across all of them changes what gets funded and
what gets cut.
He
also makes the case for evidence-based marketing in a field where colleagues
routinely ask for specific tactics — a billboard at a particular highway exit —
without connecting the ask to an objective. His response: redirect the
conversation from tactic to goal, then let the data decide.
The
conversation closes on AI. Bergsma isn't predicting where it lands, but he's
watching two things: how health systems will show up when patients search for
care through tools like ChatGPT or Perplexity, and how AI might help patients
find the right doctor, at the right place, at the right time.
HCIC Interview
Jenny
Bristow is the CEO and founder of Hedy & Hopp, a full-service healthcare
marketing agency celebrating its 10th year. In this conversation from HCIC
2025, she talks through what she's hearing across the industry: every
healthcare marketing team is being asked to do more with a smaller budget, and
the answer isn't a new tool. It's using what's already paid for.
Her
biggest focus right now is Epic. Hedy & Hopp became the first marketing
agency to send staff to Verona to get certified in Epic platforms, including
MyChart. The reason: Epic has built-in messaging, analytics, and patient
engagement functionality that most marketing teams aren't touching. She
explains how UTM parameters can be pushed into Epic to track campaign
conversions through to actual appointments, giving marketers the ROI proof
they've struggled to produce.
She
also makes the case for rethinking what "marketing" means inside a
health system. The conversation has shifted from top-of-funnel acquisition to
the full patient journey, and the data to understand that journey, from claims
data to persona research, is already accessible to most marketing teams.
On
AI, she's direct: Hedy & Hopp uses it to automate manual internal
processes, not to write patient-facing content. She expects healthcare
marketing to get more human-led, not less, and points out that even ChatGPT has
been hiring senior copywriters.
Apr 29, 2026
Building relationships with the finance team and treating them more like a partner rather than a gatekeeper can help with acquiring new products and equipment.
Full story
Because of Snapchat's popularity for finding health and wellness info, this may be an opportunity for marketers to connect with that audience.
Full storyApr 29, 2026
As part of the Health Tech Ecosystem launched by CMS last year, a new slate of health tech tools has been released to aid in data interoperability and patient access to health information.
Full story
With Gen Z becoming attracted to lower-priced streaming ad tiers, there may be an opportunity for marketers to engage this group.
Full storyApr 29, 2026
Is your brand being negatively impacted by AI-generated search results? Read about strategies to counteract it.
Full story
Read about what the staff of Greystone.Net are reading, watching, and listening to.
Full storyMar 28, 2026
A new suite of AI agentic tools from Amazon Web Services (AWS) is available to assist healthcare organizations with freeing up staff from administrative tasks like patient scheduling and medical data summaries.
Full storyMar 28, 2026
If you have noticed changes in your organization’s social media metrics, new data from Buffer can help you understand what’s going on.
Full storyMar 28, 2026
But no matter how many changes come along, marketers would be wise to rely on established principles. Here are five fundamental principles to consider when planning marketing strategies.
Full storyMar 28, 2026
Meta has acquired Manus and is offering their AI tools to Meta marketers.
Full storyMar 28, 2026
Re-evaluate your team’s workflow and create a system to tame your content chaos beast.
Full storyFeb 28, 2026
Read about how Major Health Partners is winning star ratings with its Google search strategy.
Full story
Considering that less than half (44%) of marketers think their content is driving conversions, maybe what your organization needs is not more content but less content that is more focused on what’s really important to your organization.
Full storyFeb 28, 2026
AI has made a definite difference in marketing roles and how marketing teams look.
Full storyFeb 28, 2026
A recent study by Semrush found a major structural shift occurring in the job market for content marketers, as top and bottom layers of staffing expand and middles layers contract.
Full storyFeb 28, 2026
Riz Patel, MD, chief medical information officer with Microsoft, lists 4 AI capabilities that healthcare organizations should focus on in 2026.
Full story
In this summary of an HCIC 2025 session, learn about how one provider merged consumer experience and patient experience into a “care seeker journey.”
Full storyJan 25, 2026
In this summary from an HCIC 2025 session, read about using AI to work smarter and faster, but still maintaining the human connection that patients need when making healthcare decisions.
Full story
In this summary from HCIC 2025, read about how Billings Clinic tackled the challenge of helping patients find care in a multi-location system without a major website redesign.
Full storyJan 25, 2026
Connected TV (CTV) and AI together offer greatly enhanced opportunities for targeted marketing performance.
Full story