Backstage Pass Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

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Upcoming Schedule

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  • Provider-Directory
    Content freedom: Content management strategies that support patient acquisition

     Learn how different approaches to content management can affect both the patient user journey and your team’s efficiency.

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On-Demand

Content Strategy

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  • Provider-Directory
    Content freedom: Content management strategies that support patient acquisition

     Learn how different approaches to content management can affect both the patient user journey and your team’s efficiency.

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Consumer Engagement

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  • ai
    How to Create a Self-Sustaining Healthcare Lead Gen Machine

    As SEO continues to evolve, is your healthcare organization well-positioned to leverage the world’s most valuable lead-generation channel?

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  • connect the dots
    Connect the Dots: Following the Patient’s Journey from Click to Care

     Invoca conversation intelligence enables healthcare organizations to create patient-first experiences that drive increased acquisition and deliver faster, smarter, and more personalized access to care.

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  • gsight webinar
    Is Your Website Built for the Speed of Now?

    Hear from Rob Klein, Co-Founder of gSight℠ as he summarizes the latest findings from the gSight national database, which includes over 135,000 survey responses from healthcare website visitors.

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  • live chat
    How Ardent Health implemented live chat, chatbots and AI to improve labor productivity and patient experience

    Ardent Health’s Corporate Director of Integrated Services, Marketing, will share the results achieved using live chat, chatbots, and AI to improve labor productivity and patient experience.

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  • people-wearing-medical-masks
    Roundtable: Building and Reinforcing Consumer Relationships with Your COVID-19 Vaccine Rollout

    Despite the operational challenges, community vaccination efforts—if done well—present healthcare organizations with an immense opportunity...

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  • User Engagement
    Why You Don’t Know Your Consumer as Well as You Think – and How That Will Cost You

    Your healthcare system needs to build trust among consumers and get revenue flowing, and the industry has only gotten tougher and more competitive.

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  • patient journey
    How Health Systems Can Keep Pace with a Rapidly Changing Patient Access Journey

    The COVID-19 pandemic has fast-forwarded digital healthcare transformation across the country. However, it has also re-shaped the patient journey and consumer preferences for accessing care.

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Contact Centers

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  • work from home
    Rewriting the contact center rulebook: Why work-from-home is here to stay and how to manage it successfully

    When the COVID-19 pandemic hit, 88% of businesses encouraged or required their employees to work from home. How is your organization managing the transition to remote work?

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  • patient engagement
    The Central Role of the Contact Center in Technology-Enabled Patient Engagement

    Today’s patients and consumers expect a consistently sophisticated experience equal to their experiences outside of healthcare, regardless of how they enter your system.

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  • communication-guidelines
    Activate Contact Center Engagement With Data-Driven, Intelligent Conversations

    The contact center is one of the most important access points to the health system.

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  • key strategies
    Work Smarter, Not Harder: Strategies for Maximizing Resources to Meet Access Challenges

    Successful patient access is a moving goalpost: patient demands evolve alongside industry challenges like the staffing and resource constraints many health systems face today. 

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  • digital survey
    The 2021 Contact Survey Results - Key Findings, Results and Implications

    Join us to hear the results of the just released 2021 Contact Center survey, sponsored jointly by Greystone.Net and Healthcare Call Center Times.

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Digital Strategic Planning

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  • digital blueprint
    Health System Evolution: Blueprinting Your Multi-Year Web Strategy

    Join University of Rochester Medical Center and Modea as they delve into their collaborative journey to redefine the digital presence of a complex health system.

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  • digital adoption
    Industry Impacts Driving Digital Adoption in Healthcare Marketing

    An interactive discussion on what leading healthcare marketing organizations are doing to stay relevant in the ever evolving landscape of digital transformation.

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  • digital self service
    Opening All the Digital Doors: How Leading Healthcare Organizations are Engaging, Converting, and Retaining Patients with Digital Self-Service

    Skyrocketing consumer demand for digital self-service continues to impact the evolving patient access journey. 

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  • digital disruption
    Digital disruption: Adjusting healthcare digital strategy to compete with industry disruptors

    Join a lively panel discussion on how consumer attitudes have changed, what that means for systems, and how that has a direct impact on digital strategy. 

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  • patient access
    Focus on Access: Overcoming Buy-in Challenges from the Perspective of a Change Champion

    Improving processes in patient access and taking on new partnerships can result in change resistance from various levels of staff.

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  • clinical digital access
    Why Clinical Engagement is Key to Digital Access & Innovation

    Providers play a pivotal role in accelerating digital patient access from the ground up—starting with your provider data management strategy.

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  • digital consumer
    Reaching the Digitally-Empowered Healthcare Consumer Across Channels

    How can healthcare organizations continue to expand their presence across channels to attract, convert, and retain digitally-empowered consumers?

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  • virtual care
    Here to Stay: Integrating Virtual Care Across Access Channels

    According to Kyruus’ research, 72% of patients had their first-ever virtual care visit during the COVID-19 pandemic. 

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  • optimize customer experience
    Optimizing your Digital Presence for a Seamless Patient Experience

    It has become more apparent than ever how important it is for patients to be able to find clear, quick, and accurate information about local health services in their time of need.

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  • Hero Digital
    Navigating the Future of Wellness: Access, Control, and Hyper-Efficacy

    The pandemic has served as a tremendous accelerator for the adoption of digital health and wellness solutions, from telehealth to connected fitness devices. 

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Digital Marketing and Advertising

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  • gsight webinar
    Maintaining SEO in times of change

    Search engine optimization (SEO) is not a set-it-and-forget-it thing. Maintaining proper SEO requires regular review and adjustment to keep your website ranking at the top of the pack.

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  • key strategies
    Key Digital Strategies to Unlock Post-Pandemic Growth

    Join Doctor.com for a discussion around how to navigate the new realities we face as health marketers.

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Branding and Personalization

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  • Brand
    Is Your Website Causing Your Brand to SUFFER

    As digital marketers, we all like to believe our websites increase and further the goodwill and positive feelings of our brand. But, is that really true?

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  • branding
    Balancing the Brand Care Team

    Marketers at Arkansas Children’s saw the benefit of working with a coordinated team of subject matter experts, both within and outside their organization.

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Tools, Technology and Analytics

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  • Physician Perspectives: Navigating Healthcare Technology

    Discover how busy physicians leverage advanced tools for enhanced collaboration, telehealth, and more.

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  • Screenshot 2023-08-15 at 3.46.59 PM
    Integrating With an EHR: A Masterclass on How to Approach Creating a Digital Product that Exceeds Consumer Expectations and lessons learned along the way

     In this masterclass, you’ll hear from functional members of Modea’s delivery teams who are well-versed in architecting EHR-integrated digital assets for large healthcare organizations.

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  • return on investment
    The ROI of Patient Online Scheduling: Leaders Weigh in on Realizing Organizational Impact

    With nearly 60% of consumers turning to the internet on their journey to find care, healthcare organizations need to ensure that they’re staying competitive in the market in order to acquire and retain patients.

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  • patient acquisition
    Pulling the Right Healthcare Marketing Levers Using Data

    Are you measuring your patient acquisition so you can be strategic with your healthcare marketing spend? If you’re not, you need to be.

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  • Provider data to work
    Putting Provider Data to Work: How Leading Healthcare Organizations Are Powering Innovation & Operational Efficiency

    Investing in a provider data management strategy offers organizations the ability to power enterprise-wide initiatives for patients, providers, and staff leveraging consistent data across those experiences.

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  • Engage users
    Unlocking New Opportunities to Engage Consumers and Convert Their Demand Online

    As consumers increasingly prefer a digital-first approach to healthcare access and online competition rises, so too does the bar for health systems’ digital strategies.

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  • ga4
    Don't Lose Your Data: Getting Ready for GA4

    The official sunsetting of Google’s Universal Analytics is set for July 2023—are you prepared?

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  • RO-Webinar 192x302 copy-100
    Secrets of the Best Healthcare Intranets

    Essential, yet confusing. That’s a bad combination in a healthcare environment. Yet, this is how nearly 40% of users described their intranet. 

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  • Virtual Triage Increases Patient Access

    MedChat and Isabel Healthcare share their experience using Evidence-Based Scheduling and Virtual Triage to engage patients seeking care. 

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  • digital survey
    5th Annual State of Digital Healthcare Marketing Report

    Join Greystone.Net and Klein & Partners as they discuss the results from the 5th Annual Healthcare Digital Marketing Report.

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  • CMS webinar stock photo
    At Last! Finding your CMS match

    DXP, Content as a Service, Low-code — how can you tell if your healthcare organization’s CMS is the right fit?

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  • data driven marketing
    Data-Driven Healthcare Marketing: Tips for Leveraging Google Analytics

    The sheer amount of data available in Google Analytics and the pace of change within the platform can be overwhelming, but you can learn to master the platform and take a data-driven approach to healthcare marketing. 

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Social, Mobile and Personalization

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  • epic mobile app
    How Children’s Wisconsin Launched an Epic-Integrated Mobile App

    Join us for an exclusive webinar that showcases Children’s Wisconsin’s (CW) newly launched mobile app and learn what went into the design and build.

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  • star rating
    Using star ratings and online provider monitoring to enhance your digital front door

    The healthcare consumer looks much different than it did even a decade ago. New customer acquisition and retention requires a comprehensive understanding of what drives healthcare purchasing decisions.

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  • Ballad Case Study Web Graphic
    How to build an EHR-integrated consumer mobile app: Case Study from Ballad Health and Modea

    Join us for an exclusive webinar that showcases Ballad Health’s newly launched, all-in-one mobile app.

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