Doing More with Less: Navigating Healthcare Marketing in a Time of Constraints
Thursday, August 28, 2025
1:00 PM – 2:00 PM EST
Alan Shoebridge
Associate VP/Chief Communications Officer
Providence
Suzanne Bharati Hendery
Chief Marketing, Communications, and Customer Experience Officer
Renown Health
Healthcare marketers are being pulled in every direction. Budgets are tight, patient expectations are rising, and the tools we’ve relied on for years don’t work the way they used to.
Join Alan Shoebridge, AVP of Communications & Chief Communications Officer at Providence, to learn what it takes to build effective healthcare marketing strategies in 2025. Drawing on his experience across both marketing and communications, Alan will share practical lessons and a few contrarian takes on how to move forward with clarity.
We’ll cover:
- How to align marketing efforts with the actual patient experience
- What marketers need to understand about the changing search landscape and the role of AI
- Why doing fewer things better is the most effective strategy in a resource-constrained world
If you're leading brand or growth strategy at a health system or healthcare organization, this is a conversation you won’t want to miss.
