Video Broadcasts
Live From HCIC! 2024
The Healthcare Interactive Conference is honored to partner with Bowstring and Touch Point Media to bring you access to the strategic thinking of some of the brilliant speakers and attendees at HCIC24.
Tune into the latest broadcasts (see below) to hear about trends and challenges from strategic leaders in our industry. Join us as we explore the cutting-edge advancements and important policy changes that are shaping the healthcare industry.
Available for streaming in an audio-only format for streaming at Touch Point Media wherever you listen to your podcasts.
2024 Episodes
The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations
In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores the organizational challenges—politics, governance, and prioritization—that often block progress. If you’re wrestling with where to focus your digital strategy next, this episode provides the clarity and strategic grounding you need.
Episode 1: Unlocking the Power of Audio Marketing: Anna Clement Explores Digital Audio's Untapped Potential in Healthcare
Episode 2: Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access
Episode 3: Personalization in Healthcare Marketing: Val Lopez on Moving Beyond the Buzzword
Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy
-Episode 5: The Future of Telehealth & Consumer-Driven Care: Andy Chang on Meeting Patient Demand
Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care
