As SEO continues to evolve, is your healthcare organization well-positioned to leverage the world’s most valuable lead-generation channel? With the recent Google algorithm updates and the ascent of generative AI, the SEO game has changed, and the signal-to-noise ratio can make it tough to discern what really matters. In this interactive webinar, bestselling author Evan Bailyn, CEO of the largest SEO firm in the US, will share his team’s lead generation playbook with you in a digestible format that you can put to work in your healthcare organization right away. You’ll walk away with a distillation of 15 years of research, trial-and-error, successes, and failures.