HCIC Logo 2020

November 2-4, 2020
Los Angeles, CA

Why You Don’t Know Your Consumer as Well as You Think – and How That Will Cost You

Why You Don’t Know Your Consumer as Well as You Think – and How That Will Cost You

 

Thursday, June 25, 2020
1 p.m. (ET)/10 a.m. (PT)


Your healthcare system needs to build trust among consumers and get revenue flowing, and the industry has only gotten tougher and more competitive. To do that, you have to deliver better results faster than you have before, possibly with a smaller team, a smaller budget or both. It’s a tall order, but this level of marketing success is within your grasp. The secret of efficient healthcare marketing that converts lies in what you know about your organization’s consumers. We’ll show you how shaping your campaigns around consumers’ needs, fears, desires and decision paths will help you create conversion-centered campaigns that yield the results you need.

Register for the webinar to learn:

  • Why knowing what will resonate with your consumers before you start your campaign will get you results faster and more easily
  • How it’s possible and necessary to understand how consumers truly interface with your brand via operational and digital touchpoints
  • How health systems have successfully used this integrated marketing approach in real campaigns

Meet The Speakers!



Paul Griffiths

Chandra Craven

StuEddins

Paul Griffiths
General Manager, Digital Health Solutions
Perficient

Chandra Craven
Senior Healthcare Strategist, Digital Health Solutions
Perficient

Stu Eddins
Senior Digital Marketing Manager, Digital Health Solutions
Perficient