Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
“Facebook users from our sample on average can reach 156,569 other Facebook users through their friends of friends. And the median user can reach 31,170 people through friends of friends."So let's say your hospital has 100 fans and the median user can reach over 30,000 others -- that means your message on Facebook can reach over 3,000,000 (that's 3 with an "m"). And what if you have 1,000 fans? 3m jumps up to 30m. Math has never been my strong suit, but those are big numbers. Can your TV advertising pull that number? Can your billboards? Can your direct mail? And if so, how much do you have to spend to get there? Take a hard look at your position on Facebook. Make certain you aren't dismissing it out of hand -- and for goodness sake, do you really think you should continue to be short-sighted and block your employees' access to Facebook? Seems like a no-brainer to me.
