Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
According to a study done by the Fuqua School of Business at Duke University, marketing technologies are on the upswing. In particular, businesses are spending more on CRM solutions than they are on brand spending.
In an effort to improve customer service, many marketers are spending 2% to 3% more on CRM solutions over brand marketing efforts. An April 2016 survey from Insightly found that the top three business problems encountered by creative professionals prior to implementing a CRM were:
After implementation of a CRM, the survey respondents reported significant improvement with these issues, which allowed for better customer service, improved customer responsiveness and improving the bottom line with increased sales.
If insights such as these are needed in your organization, we invite you to join us at the 2nd Annual CRM Workshop on October 4-5, 2016, in Chicago. This workshop will focus on how you can more effectively focus marketing investments on the right customers, lower the expense of patient acquisition, create loyal brand advocates and track return on investment.
