Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

webinars-hero

 

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Using iPads to Entertain, Educate Pediatric Patients

There was a time when a TV and DVD player was sufficient to keep most pediatric patients occupied during a hospital admission. And the devices could be used for educational purposes as well. But a couple of years ago, Phoenix Children’s Hospital realized that in 2018, TVs and DVDs are old school, and streaming is king.Patient with iPad

Many kids today don’t have traditional cable or satellite programming – in their homes, content is streamed on various devices instead. Kids are used to being able to stop and start and pause shows and movies at will. And with the frequent interruptions that can occur in the hospital setting, it’s unrealistic to expect that a child can watch a movie or even an hour-long show without needing to stop it at some point.

To better serve their patients and families, the hospital began offering iPads to patients that deliver streaming entertainment along with educational offerings. Short, 1-2 minute information videos on safety and health topics are presented prior to entertainment videos, and the patient can’t see the entertainment until the educational information has been watched. Patients and families with a new health issue tend to watch the same short content pieces over and over as they absorb the new information. This is an improvement over a one-time viewing of a DVD.

The hospital recently added a feature for ordering food to the iPads. Each patient’s dietary requirements are loaded into the system so that the patient can only order what he or she is allowed to eat.

Some of the challenges involved with setting up the iPad system were:

  • Securing the devices
  • Ensuring only age-appropriate content was displayed
  • Including parental controls to allow parents to control the amount of screen time for their child