Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

New Children’s Hospital at the Forefront of Digital Technology

The latest in digital technology is on display at the brand-new Hassenfeld Children’s Hospital-34th Street in New York City. The new hospital is part of NYU Langone Health.

According to the organization, the innovative technologies incorporated into the new hospitalNYU were “thoughtfully architected and implemented for staff efficiency, maximal patient safety, and a more personalized experience for patients and families.” The digital experience that people have in their daily lives can now be a part of the care given at the hospital.

Digital innovations that have been implemented at Hassenfeld include:

  • MyWall platform on individual patient tablets enables patients and their families to learn about their care team and their care plans, order meals and control environmental settings in their room.
  • Housekeeping tasks such as transporting meals, linens, supplies, medications and hazardous waste are performed by a fleet of robots.
  • Digital Medical Drawers in patient rooms will be synced with the patient’s EHR to boost patient safety.
  • In the operating room, the Buzz OR/AV Management platform provides surgeons with a high-resolution display that provides real-time information and allows for interaction with pathologists.
  • Care teams have mobile devices to allow communication through a system called Clinical Mobile Care Companions.
  • A smart call system allows for communication with both patients and other care team managers.

The digital technologies implemented at Hassenfeld are all designed to integrate with patient EHRs.

Coming Soon!