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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

People Not Only Want Video Visit Option, They Would Switch Doctors To Get It

Telehealth is becoming more mainstream. As it does so, consumers are embracing it more. In fact, according to a new survey, many patients would be willing to see a new doctor if their current provider did not provide video visits.Telemedicine

The survey, conducted by American Well, included over 4,100 consumers. Among the survey findings were:

  • Most respondents are not only ready for telehealth technology but are actively seeking out the technology.
  • 20% of survey respondents would switch from their current doctor to a new one in order to get telehealth services.
  • 65% of respondents with a primary care physician want to see their doctors via video.
  • 74% of respondents with children want video visits with their doctors.

Additional survey findings include:

  • When asked whether they thought video visits, telephone calls or emails offered the most accurate diagnosis, 69% of respondents said video visits led to a more accurate diagnosis, while 26% said phone calls and 5% said emails.
  • 67% of respondents said they have delayed seeking health care for various reasons: high costs, difficulty in getting a timely appointment, being too busy or waiting to see if the problem went away on its own.

Survey respondents gave these reasons for using video visits:

  • Checkups to follow a chronic health condition such as diabetes or heart disease (60%).
  • Follow-up visits after surgery or hospital discharge (52%).
  • Prescription refills (78%).
  • For care during the night, rather than going to an ER (20%).
  • Coordinating care of an elderly parent or relative (79%).

It has been reported that 64% of US adults who visited brick-and-mortar healthcare settings reported their health concerns to be resolved completely. However, a 2016 post-visit survey of American Well’s telehealth patients found that 85% of patients had their health concerns resolved to their satisfaction. As the outcomes of video visits continue to meet or exceed the outcomes of in-person visits, consumer trust in the technology will increase, along with demand.

Coming Soon!