Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

webinars-hero

 

The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

RIP, Hashtags?

If the results of a recent analysis of TV ads shown during Super Bowl LI are any indication, we may soon be bidding adieu to hashtags—at least, for marketing purposes.Hashtag

Marketing Land’s 6th Annual Hashtag Bowl, which counts hashtags, social media mentions and URLs in ads that are run during the Super Bowl, found in last month’s game:

  • Of the 66 ads that were shown during the game (between kick-off and the end of the game, including 4 ads shown during the unprecedented overtime period), only 30% had a hashtag; 41% had a URL.
  • There was a 15% decrease in the number of hashtags used during the Super Bowl commercials.
  • Twitter was mentioned only in 5 commercials; Facebook only in 4.

Corporations have changed their strategy in order to bring more traffic to their websites, rather than trying to increase social media presence. As viewership has dropped for the last few Super Bowls—down to 111 million for last month’s game from 227 million in 2014—brands are looking for more people to come to their websites and spend more money. 

Coming Soon!