Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
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A three-year trend of social driving traffic to websites has been reversed, according to a report from Shareaholic. It appears that Facebook’s recent troubles have played a hand in that reversal.
According to Shareaholic’s data, 35% of traffic to websites assessed in the survey came from search engines, while 26% of traffic came from social networks. The survey data came from over 400 million users and over a quarter of a million mobile and desktop sites visited by those users. The websites included verticals such as food, tech, design, fashion/beauty, marketing, sports, parenting, religion and general news.
A drop in referrals from Facebook is considered to be the biggest factor in the switch from social to search referrals. In the first half of 2016, Facebook accounted for 31% of website visits, but by the second half of 2017, the percentage of referrals from the social media platform dropped to 18%.
As might be expected, Google drove most of the search referrals by the second half of 2017 at 37%. This was an increase from just under 28% in the first half of 2016. The next largest search referral site was Bing, at less than 1% of referrals.
