Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Social Media Use by Age Group

According to a January 2018 survey from Pew Research Center, the most-used social networks by adults overall in the US are YouTube and Facebook. However, when the results are broken down by age group, there are differences.Social Media

The report data, which came from a survey of 2,002 adult age 18 and older living in the US, found that 73% of adults use YouTube and 68% use Facebook. Overall, social media is used by:

  • 88% of people age 18-29
  • 78% of people age 30-49
  • 64% of people age 50-64
  • 37% of those age 65+

For different age groups, the results look like this:

  • 18-24 years old: 78% use Snapchat, 71% use Instagram and 45% use Twitter
  • 25-29 years old: only 54% of this group uses Snapchat

Facebook remains the most popular social site -- 74% of its users visit the site daily and just over half of them visit the site multiple times per day. Although Snapchat is used by a smaller share of Americans, the percentage of Snapchat users who use the platform several times a day is almost the same as for Facebook, at 49%.

Most social media users use more than one network, with the typical (median) American using 3 networks. The number of networks used decreases from younger users to older users:

  • 18-29 year olds use four sites
  • 30-49 year olds use three sites
  • 50-64 year olds use two sites
  • Users 65+ use one site

Coming Soon!