Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Today’s CRM

Customer relationship management (CRM) platforms have been a major topic of conversation in marketing for several years now. But if you think it’s a worn-out topic, you should think again.CRM

Here’s what CRM can do for your organization:

  • Manage and coordinate not only mail and email, but also social campaigns, SMS, push messaging, in-app messaging and much more. When you add new channels to your marketing strategy, your CRM can encompass it.
  • Store, manage and utilize your customer data from across all channels and all service lines.
  • Use powerful decisioning tools to utilize data in the most effective way, to determine who to target and what the target message should be.
  • Focus on KPIs across all channels to determine the effectiveness of your overall marketing efforts.
  • Include loyalty data to help turn new customers into loyal customers.
  • Utilize data on your best customers to help you acquire more customers like them.

Coming Soon!