Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

What Does Mary Meeker Say for 2018?

Mary Meeker recently released her 2018 Internet Trends report. Here are some highlights from that report.

  • More than half of the world’s population is now online – 3.6B. This leaves fewerInternet Trends unconnected people who need smartphones or internet service. As a result, there was zero growth in the number of smartphones shipped in 2017, and internet use grew only by 7%, down from 12% the previous year.
  • There was an increase in the amount of time spent online, with US adults at 5.9 hours per day spent on digital media (up three-tenths of an hour from 2016). Just over half of those hours spent online were spent on mobile devices, which accounts for the overall growth in consumption of digital media.
  • The worldwide average price of smartphones has continued to drop, even in the face of expensive popular devices such as iPhones and Samsung Galaxy Notes. Lower device cost has spurred smartphone adoption in less-developed parts of the world.
  • It has gotten easier to make mobile payments. In 2017 in China, there were over 500M active mobile payment users.
  • Voice is exploding. For example, the use of Amazon Echo devices in the US grew from 20M in Q3 2017 to >30M in Q4 2017. That’s an increase of over 10M devices in three months.
  • The desire to provide a better customer experience is colliding with violating consumer privacy.
  • Big tech is becoming more competitive. Google Ads is being joined by Google Home Ordering. Amazon is moving into advertising.
  • More is being spent on healthcare by individuals, which can lead to a greater focus on value by the consumer. Meeker wonders if health care prices will finally be affected by market forces to drive down costs.
  • Healthcare companies continue moving into the retail market, offering retail experiences such as more convenient locations, digital transactions and on-demand pharmacy services.
  • Technology will disrupt the job sector, with on-demand and internet-related jobs starting to predominate.

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