Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Educating Patients Via Social Media

Patients want health information and they have many options for getting it. If you provide the information they’re seeking, that can help to connect your organization with patients. Everyone is on social media these days, so what is the best way to get health information to your patients with social media?Social Media

By its nature, social media is more conducive to short, concise chunks of information, so obviously you won’t be sharing the content of entire articles from medical journals. But you can effectively use social media to give your patients the information they want and need. Here are some suggestions:

  • Use lists. A list, particularly a bulleted list, is a great way to serve up short-form content. People love lists, as they are easy to read and digest and keep the reader’s attention. A list is also a good basis for repurposing content – each list item can be posted as a social media tip, or even expanded upon for a blog.
  • Purpose-driven content. There is no end to health-related awareness campaigns, such as Breast Cancer Awareness Month in October or Heart Month in February. Post information about your relevant service lines during the awareness periods. Schedule campaigns relevant to your services during an awareness observation. Get your providers involved.
  • Consider both patients and caregivers. When crafting health information posts for social media, don’t forget that your audience consists of not only patients, but caregivers as well. Caregivers often have a different perspective than the person they’re caring for. Consider pediatric health information, for example. You might have content prepared for a child’s reading level, but you should also have information that relates better to parents as well.
  • Use a variety of media. We have all heard that a picture is worth a thousand words. Nowhere is this more true than in healthcare. As an example, along with content about radiology procedures, you could post a video tour of your radiology facilities so that patients can see where they’re going and what it will look like.

Coming Soon!